BP141 - Bachelor of Business (Marketing) (Applied)

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Plan: BP141 - Bachelor of Business (Marketing)
Campus: City Campus

Overview

Program details
Objectives of the program
Articulation and pathways
Entrance requirements
External accreditation and industry links
Student expenses and charges in addition to fees
Library, IT and specialist resources

Program details

Award title: Bachelor of Business (Marketing)
Award abbreviation: BBus (Mktg) (App)
Total credit points: 384
Career: UGRD
Duration: 4 years or 8 semesters full time
Location: Onshore, City
Owning school: Economics, Finance and Marketing (625H)
Owning school URL: www.rmit.edu.au/ecofinancemarketing
Partnered offering / Corporate client: N/A
ASCED code: 080505
CRICOS code: 002697A

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Objectives of the program

The BBus (Mktg) (App) prepares you for the global marketplace with a particular focus on careers in marketing and related fields.  The multi-disciplinary approach involves a broad range of core business courses including statistics, economics, accounting, management and law plus specialist marketing subjects such as buyer behaviour, global marketing and strategic marketing.

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Articulation and pathways

Source ProgramOwning schoolCredit towardsthis programAcademic requirement for entryTerms of entryDate of agreement & expiry
  CoursesTime   
Advanced Diploma of Business (Marketing)TAFE Business*12 courses:
MKTG1025 Marketing Principles
MKTG1041 Marketing Communication
MKTG1048 Sales Strategy and Communication Skills
MKTG1050 Buyer Behaviour
MKTG1053 Service Quality
ACCT1046 Introductory Accounting
ISYS2056 Business Computing 1
ECON1030 Business Statistics 1
ECON1020 Prices and Markets
BUSM1094 Introduction to Organisational Behaviour
JUST1016 Commercial Law
Student Elective 1
3 semesters full-timeCredit averageMerit 
Advanced Diploma of Business (Advertising)TAFE Business*12 courses:
MKTG1025 Marketing Principles
MKTG1041 Marketing Communication
MKTG1050 Buyer Behaviour
MKTG1053 Service Quality
ACCT1046 Introductory Accounting
ISYS2056 Business Computing 1
ECON1030 Business Statistics 1
ECON1020 Prices and Markets
BUSM1094 Introduction to Organisational Behaviour
JUST1016 Commercial Law
Student Elective 1
Student Elective 2
3 semesters full-timeCredit averageMerit 
Associate Diploma of Business (Marketing)TAFE Business*8 courses:
MKTG1025 Marketing Principles
MKTG1041 Marketing Communication
MKTG1050 Buyer Behaviour
MKTG1053 Service Quality
ISYS2056 Business Computing 1
ECON1030 Business Statistics 1
BUSM1094 Introduction to Organisational Behaviour
Student Elective 1
2 semesters full-timeCredit averageMerit 
Associate Diploma of Business (Advertising)TAFE Business*8 courses:
MKTG1025 Marketing Principles
MKTG1041 Marketing Communication
MKTG1050 Buyer Behaviour
ISYS2056 Business Computing 1
BUSM1094 Introduction to Organisational Behaviour
Student Elective 1
Student Elective 2
Student Elective 3
2 semesters full-timeCredit averageMerit 
Advanced Diploma of Business (Public Relations) or Associate Diploma of Business (Public Relations)TAFE Business*8 courses:
MKTG1025 Marketing Principles
MKTG1050 Buyer Behaviour
ACCT1046 Introductory Accounting
ISYS2056 Business Computing 1
BUSM1094 Introduction to Organisational Behaviour
Student Elective 1
Student Elective 2
Student Elective 3
2 semesters full-timeCredit averageMerit 
Advanced Diploma of Business (International Trade) or Associate Diploma of Business (International Trade)TAFE Business*8 courses
MKTG1025 Marketing Principles
MKTG1061 Global Marketing
ISYS2056 Business Computing 1
JUST1016 Commercial Law
BUSM1094 Introduction to Organisational Behaviour
Student Elective 1
Student Elective 2
Student Elective 3
2 semesters full-timeCredit averageMerit 
Diploma of Business or Diploma of Business (International Trade) or Diploma of Business (Banking and Finance)TAFE Business*8 courses
MKTG1025 Marketing Principles
ACCT1046 Introductory Accounting
ISYS2056 Business Computing 1
ECON1020 Prices and Markets
BUSM1094 Introduction to Organisational Behaviour
Student Elective 1
Student Elective 2
Student Elective 3
2 semesters full-timeCredit averageMerit 
Diploma of Business (International Trade) or Diploma of Business (Banking & Finance) or Diploma of Business
Wuhan Students Only
TAFE Business*8 courses
MKTG1025 Marketing Principles
ACCT1046 Introductory Accounting
ISYS2056 Business Computing 1
ECON1020 Prices and Markets
BUSM1094 Introduction to Organisational Behaviour
ECON1010 Macroeconomics 1
ECON1030 Business Statistics 1
JUST1016 Commercial Law
2 semesters full-timeCredit averageMerit 

 Note:  RMIT recognises and accepts any Australian Qualifications Framework qualifications and Statements of Attainment issued by other Registered Training Organisations (RTOs).  Credit will therefore be given for modules or units of competency for which an original certificate or Statement of Attainment is produced.

 

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Entrance requirements

Local students:
Pre-requisites:  Units 3 and 4 – English (any).
Selection mode:  Current year 12 applicants – ENTER and two-stage process with a middle-band of approximately 20%; Non-year 12 applicants – VTAC Pi form; possible statement from current or most recent employer.
Please see VTAC for details.
International students:
English requirement:  IELTS 6.5 (No band less than 6.0) or equivalent.  Please see RMIT International for details.

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External accreditation and industry links

On completing this program, you will be eligible for Associate Membership of the Australian Marketing Institute and the Australian Market & Social Research Society.


The School of Economics, Finance and Marketing has many close links with industry.  These take on a variety of different forms.  One close linkage is through students who participate in the WIL program and spend the equivalent of an academic year in a supervised, discipline relevant industry position.  Academics within the School are strongly encouraged to maintain their linkages with industry.  The School runs a School Advisory Board that consists of high profile industry representatives.  Part of the Board’s brief is to make sure that the School’s links with industry standards and practice remain current.  In addition the School makes regular use of outside industry experts as guest lecturers to ensure that students are exposed to current industry developments in marketing.  The regular use of sessional teaching staff also provides students with exposure to current industry practitioners.  The School has also built its links with industry through the appointment of adjunct professors who have been appointed based upon their industry achievements.  As evidence of the close links with industry, a number of high level marketing and general managers provided input to the program renewal process through in-depth interviews.  These were chosen across a range of industries to provide broad representation and input.

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Student expenses and charges in addition to fees

Student tuition charges consist of approved university program fees.  There will be no additional charges levied by the university in relation to the program.
All required textbooks and other resources are specified in the Course Guides.

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Library, IT and specialist resources

Program materials are made available to you through the RMIT University website as well as course websites on the DLS.  Together these provide course guides, assessment documentation, formal lecture material, course news, course reading material, etc.
The preference for web-based access to course materials is made to assist you, especially if you have special needs or are at remote locations.
Academics on the program liaise regularly with Library and IT staff to facilitate the availability of the resources you need.  The Library Liaison staff also provides expertise in information literacy through assistance to academic staff or presentations to students.

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