C5404 - Diploma of Marketing and Communication

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Plan: C5404 - Diploma of Marketing and Communication
Campus: City Campus

Overview

Program details
Purpose of the Program
Articulation and pathways
Entrance requirements
External accreditation and industry links
Student expenses and charges in addition to fees
Library, IT and specialist resources

Program details

Award title: Diploma of Marketing and Communication
Qualification national code: BSB50620
Nominal hours: 640
Career: TAFE
Duration: 1 year full-time
Location: RMIT University, City Campus
Owning school: Business and Enterprise (525T)
Owning school URL: www.rmit.edu.au/about/schools-colleges/college-of-vocational-education
CRICOS code:

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Purpose of the Program

The Diploma of Marketing and Communication will provide you with a sound theoretical knowledge base in marketing and communication. It will also give you the skills to demonstrate a range of managerial skills to ensure that marketing-related functions are effectively conducted in an organisation or business area.

The units delivered in the program focus on the following key aspects:

  • Interpret market trends and developments
  • Design and develop an integrated marketing communication plan
  • Develop a media plan and social media engagement

Job roles and titles vary across different industry sectors. Possible job titles relevant to this qualification include:

  • Advertising account manager
  • Advertising creative director
  • Advertising manager
  • Copywriter
  • Marketing manager
  • Marketing team leader
  • Product manager
  • Public relations manager
  • Account manager
  • Account planner
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Articulation and pathways

Upon successful completion of the program you may be eligible to pursue further studies in a Bachelor program at RMIT University or other institutions.

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Entrance requirements

Minimum Academic Requirement

Successfull completion of BSB42415

or

Successful completion of the following Certificate IV in Marketing and Communication courses or their equivalent. Equivalent competencies are predecessors to these units, which have been mapped as equivalent.

  • BSBCMM411 Make presentations
  • BSBCRT412 Articulate, present and debate ideas
  • BSBMKG433 Undertake marketing activities
  • BSBMKG435 Analyse consumer behaviour
  • BSBMKG439 Develop and apply knowledge of communications industry
  • BSBWRT411 Write complex documents. 

Or

two years equivalent full-time work experience. 

This program is not available to International students.

 

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External accreditation and industry links

The development of the program structure and the choice of elective units appropriate to the Marketing and Communication sector were informed by an Industry Advisory Committee (IAC) comprised of representatives of the Marketing, Advertising, Communication industry and RMIT educators.

Teachers maintain close contact with industry through various professional development activities, and for sessional staff generally they maintain employment or operate their own businesses in a relevant sector. Nick Reynolds, Program Manager, regularly engages with extensive networks in the industry.

Teachers frequently invite guest speakers for the program. All learners participate in classes where they are assisted to make connections between theoretical concepts and the workplace. In some cases this is their own workplace. Mentoring and coaching by the facilitator in order to assist learners to make this connection is a major design feature of this program.

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Student expenses and charges in addition to fees

Once you are enrolled as a student in this program you will need to allow for expenses other than university tuition fees.  Additional expenses may relate to the purchase of lecture notes, textbooks, stationery, consumables such as printer paper, fees levied by commercial internet service providers for internet access outside of the university campus, and other relevant costs.

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Library, IT and specialist resources

Library Resources and Services

As a student enrolled in a program at RMIT University you can access the extensive services, facilities and study space provided by the Library. You can access books, journals and other course related materials, such as DVDs, past exams, newspapers and e-books. Through our document delivery service you can also request items from any library in the world.

Computers for study are available at every Library site, where you can access the Internet, myRMIT (www.rmit.edu.au/myrmit ) or Library e-resources. If you have a laptop you can access the RMIT University wireless network in the Library.

Library staff can show you how to find information for your assignments or you can work through web-based tutorials or use our online Ask a Librarian service.

The Library is continually expanding our electronic collections to make it easier for you to get the information you need when you need it. All RMIT University students have unlimited access to quality electronic resources such as, e-books, e-journals and newspapers.

You can find more information on Library resources and services at: http://www.rmit.edu.au/library

Online Learning Tools and Content

You can access online learning tools and content for your program and associated courses at:  myRMIT www.rmit.edu.au/myrmit

Services available to you as a student at RMIT University

RMIT University provides a wide range of resources and opportunities to assist your learning and wellbeing so you can achieve your study and career goals.

Services are available face to face and online assisting with:

  • transition to tertiary study and learning
  • study skills, academic skills including literacy, mathematics and basic sciences if relevant
  • enabling assistance if you have a disability, long term medical condition or other form of disadvantage which may impact on your learning
  • career development and employment
  • living and wellbeing (including advice on health, housing and financial matters)
  • opportunities for scholarships, leadership and study abroad
  • opportunities for participating in arts, sport, recreation, fitness activities as well as student activism and university governance

We also offer a friendly and supportive environment for Aboriginal and Torres Strait Islander students.

You can find more information at www.rmit.edu.au/students

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