C5404 - Diploma of Marketing and Communication

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Plan: C5404 - Diploma of Marketing and Communication
Campus: City Campus

Program delivery and structure

Approach to learning and assessment
Work integrated learning
Program structure
Program transition plan

Approach to learning and assessment

Successful completion of this program requires you to demonstrate that you are competent in 12 units of competency (5 core units plus 7 elective units) as outlined in the program structure.   

You will be required to study for approximately 41 hours per week and this includes face-to-face classes, online activities as well as self-directed studies such as preparation for classes, research, online collaboration and assessment completion.

Delivery and Learning

The main form of delivery will be in the classroom with some supervised self-directed learning. Learning will ensure that units are contextualised to industry applications wherever possible, and that demonstrations and practical sessions and/or workplace sessions be incorporated wherever appropriate in the delivery strategy. You will experience a variety of approaches to learning and teaching. Classes are interactive and give you many opportunities to discuss ideas and practice new skills. You will participate in learning activities such as: analysis of case studies and scenarios, group discussions and group work. In addition to developing skills and knowledge for a particular job, this program also aims to help you to develop broad work skills, known as foundation skills.

You are expected to undertake self-directed learning in addition to those activities provided in class. This self-directed learning will often be based upon research, and reading of relevant knowledge elements of the course. Where you have the opportunity to do so, you are encouraged to apply skill elements in your actual workplace.

Assessment

Assessment tasks are designed to simulate the workplace and require you to demonstrate the practical application of your knowledge.  If you have already developed competency through prior experience, you may apply for Credit Transfer/RPL before the program commences or at any time during the program.  Please refer to https://www.rmit.edu.au/students/student-essentials/enrolment/apply-for-credit

All assessment tools ensure that there are processes in place to authenticate the evidence provided.  These processes include questioning and third party endorsement for RPL applicants, questioning/interviews/self-reflections for group assignments and questioning and the use of Turnitin for e-submissions.  Many units have a component of group work which requires you to work collaboratively in simulated work situations.  Assessment tasks will provide simulated scenarios and tasks which are equivalent to future job roles relevant to the program.  You will have the opportunity to clarify with your teachers any issues related to your learning and assessment.

Methods of assessment of individual or clustered competencies will be dependent on individual requirements as stated in the training package. These will generally include:

  • observations of presentations
  • use of case studies
  • work simulated projects and
  • various forms of tests

Learner Support

In order to identify any learning support that individual learners may need to successfully complete the program, a customised online Language, Literacy (including digital) and Numeracy (LLN) assessment is conducted for all students prior to commencement of training.  The test has been mapped to the Australian Core Skills Framework and is designed to highlight specific areas of assistance that may be required.  Individualised learning support plans are then provided to students outlining the kind of support services that are available and how to access these.  In addition, where cohorts of students are identified as having core skill gaps, teachers incorporate additional Language, Literacy and/or Numeracy learning activities into the delivery of the program.

If you require assistance with study skills you can access Study Support :  https://www.rmit.edu.au/students/study-support

You can get practical advice on assignment writing and discipline-specific language and learning skills.   You can also get assistance with specific skills you may need to succeed in this program, including any language, literacy or numeracy problems.

If you have a disability, long-term illness and/or mental health condition you can access support from the Equitable Learning Services (ELS).  In consultation with you, the ELS determines Reasonable Adjustments (RAs) and Equitable Assessment Arrangements (EAAs) This support provides students with equal opportunity in their studies in accordance with the Commonwealth Disability Discrimination Act 1992. The ELS also provides staff and students with information and assistance in relation to disability related matters.

If you require assistance you can access the Equitable Learning Services (ELS):
https://www.rmit.edu.au/students/support-and-facilities/student-support/equitable-learning-services

Aboriginal and Torres Strait Islander learners can gain support and encouragement from the Ngarara William Centre.

Ngarara Willim means ‘gathering place’ in the language of the Wurundjeri, the traditional custodians of the land where RMIT stands.  Staff can assist learners to engage and re-engage with education. They offer ongoing guidance with study, living and cultural needs.

If you require assistance with your study and other matter you can access Ngarara Willim Centre:
https://www.rmit.edu.au/students/support-and-facilities/student-support/aboriginal-and-torres-strait-islander-students

Information relating to Covid

Please note that this program’s courses (whether core, option, or university elective courses) may have mandatory in-person attendance or assessment to pass the course.

If you are choosing to enrol in a course which has mandatory in-person attendance or assessment, you will need to comply with RMIT vaccination requirements which are applicable during the duration of the course. This RMIT requirement includes being vaccinated against COVID-19 or holding a valid medical exemption.

Please read this RMIT Enrolment Procedure as it has important information regarding COVID vaccination and your study at RMIT: https://policies.rmit.edu.au/document/view.php?id=209.

Please read the Student website for additional requirements of in-person attendance: https://www.rmit.edu.au/covid/coming-to-campus

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Work integrated learning

RMIT University is committed to providing you with an education that strongly links formal learning with workplace experience. As a student enrolled in this RMIT University program you will be assessed on structured activities that allow you to learn, apply and demonstrate vocational competency.

Work Integrated Learning will be delivered in a minimum of one course in this qualification and will be allocated per industry needs prior to semester delivery.  Work Integrated Learning usually comes as live industry briefs that arise on an as-needs basis and this allows the program to not only be responsive to industry needs but also to undertake and apply the most current industry practices.

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Program Structure

This qualification requires the completion of 12 units - 5 core units plus 7 elective units:
 

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C5404 Core Courses:

Complete the following Five (5) Courses:

Course Title

Nominal Hours

Course Code

Campus

Identify and evaluate marketing opportunities (BSBMKG541) 70 MKTG6113C City Campus
Establish and Monitor the marketing mix (BSBMKG542) 60 MKTG6116C City Campus
Design and develop marketing communication plans (BSBMKG552) 60 MKTG6117C City Campus
Write persuasive copy (BSBMKG555) 50 MKTG6118C City Campus
Undertake project work (BSBPMG430) 60 BUSM6520C City Campus
 
AND

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C5404 Elective Course List A

Complete the following Three (3) Courses:

Course Title

Nominal Hours

Course Code

Campus

Plan and interpret market research (BSBMKG543) 50 MKTG6119C City Campus
Create multiplatform advertisements for mass media (BSBMKG551) 40 MKTG6120C City Campus
Develop a digital marketing plan (SIRXMKT007) 50 MKTG6121C City Campus
 
AND

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C5404 Elective Course List B

Complete the following Three (3) Courses:

Course Title

Nominal Hours

Course Code

Campus

Manage budgets and financial plans (BSBFIN501) 70 ACCT5434C City Campus
Analyse big data (BSBXBD403) 40 MATH5355C City Campus
Use digital technologies to collaborate in a work environment (BSBTEC404) 50 BUSM6521C City Campus
 
AND

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C5404 Elective Course from BSB40820:

Complete the following One (1) Course:

Course Title

Nominal Hours

Course Code

Campus

Develop personal work priorities (BSBPEF402) 40 BUSM6522C City Campus
 

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Program transition plan

The Diploma of Marketing and Communication is a qualification within the Business Services Training Package. The training package has been released with a new version (version 7.0).

Due to the new release of the BSB Training Package, BSB52415 Diploma in Marketing and Communication (C5366) has been superseded by the non-equivalent BSB50620 Diploma in Marketing and Communication (C5404).

Students who are enrolled in BSB52415 Diploma in Marketing and Communication (C5366) and complete all the requirements by 30 November 2021 will graduate with the BSB52415 Diploma in Marketing and Communication (C5366). Students who do not complete by 30 November 2021 may choose to transfer into the non-equivalent BSB50620 Diploma in Marketing and Communication (C5404).

Students who transfer into the non-equivalent BSB50620 Diploma in Marketing and Communication (C5404) will need to enrol in additional units to complete the new qualification because the existing qualification and the replacement qualification are not deemed equivalent. BSB50620 Diploma of Marketing and Communication (C5404) will be delivered over two semesters instead of one semester. Students will be advised in a timely manner of any changes in the program offering.

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