GD197 - Graduate Diploma of Advertising

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Plan: GD197 - Graduate Diploma of Advertising
Campus: City Campus

Overview

Program details
Purpose of the Program
Articulation and pathways
Entrance requirements
External accreditation and industry links
Student expenses and charges in addition to fees
Library, IT and specialist resources

Program details

Award title: Graduate Diploma of Advertising
Award abbreviation: GradDipAdvgt
Total credit points: 96
Career: PGRD
Duration: 1 year FT, 2 years PT
Location: Onshore, City Campus
Owning school: Media and Communication (345H)
Owning school URL: www.rmit.edu.au/mediacommunication
ASCED code: 100799
CRICOS code:

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Purpose of the Program

The aim of this program is for you to develop theoretical knowledge and skills in advertising in the increasingly convergent and diverse communication industries.

You will examine global advertising practices and be conversant with key principles and processes that underpin the constantly evolving advertising industry. You will engage with industry professionals while developing skills in managing advertising, media and strategy planning, creative evaluation and campaign development. 

On completion of the program you will be a reflective and responsive professional practitioner, who can work collaboratively in international and interdisciplinary teams. You will be prepared for professional roles in advertising and promotional agencies, or consultancies and other organisations (business, government and non-profit).

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Articulation and pathways

The Graduate Diploma of Advertising (GD197) is available as an exit award of the Master of Advertising (MC249). 

You will have the option of exiting with the Graduate Diploma of Advertising (GD197) if you have successfully completed the 96 credits points listed in this program structure, or a combination of completing some courses and having been granted credit for previous study at an equivalent level (AQF 8), i.e. honours, graduate certificate or graduate diploma in the field of advertising and marketing communication. 

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Entrance requirements

The Graduate Diploma of Advertising (GD197) is available as an exit award only. Applicants must apply for the Master of Advertising (MC249).

 

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External accreditation and industry links

The program is recognised by the International Advertising Association (IAA) http://www.iaaglobal.org/ and the Media Federation of Australia (MFA) http://mediafederation.org.au.

The program also has links with The Communications Council (previously Advertising Federation of Australia)http://communicationscouncil.org.au, and the International Association of Business Communicators (IABC)http://www.iabc.com/.

Advertising has a Program Advisory Commitee (PAC) that links you with industry standards and practice. Ongoing engagement with the PAC ensures that this program is relevant to industry needs and expectations.

In addition, Advertising draws on outside industry experts as guest lecturers to ensure that you are exposed to the latest industry developments. Industry professionals also provide you with exposure to current industry practice.

 

 

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Student expenses and charges in addition to fees

Once you are enrolled as a student in this program you will need to allow for expenses other than university tuition fees.  Additional expenses may relate to the purchase of lecture notes, textbooks, stationery, consumables such as printer paper, fees levied by commercial internet service providers for internet access outside of the university campus, and other relevant costs.

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Library, IT and specialist resources

As a student enrolled in a program at RMIT University you can access the extensive services, facilities, and study space provided by the Library. You can access books, journals and other course related materials, such as DVDs, past exams, newspapers and e-books. Through our document delivery service you can also request items from any library in the world.

Computers for study are available at every Library site, where you can access the Internet, myRMIT (www.rmit.edu.au/myrmit) or Library e-resources. If you have a laptop you can access the RMIT University wireless network in the Library.

Library staff can show you how to find information for your assignments or you can work through web-based tutorials or use our online Ask a Librarian service. The Library is continually expanding our electronic collections to make it easier for you to get the information you need when you need it. All RMIT University students have unlimited access to quality electronic resources such as e-books, e-journals and newspapers.

You can find more information on Library resources and services at; http://www.rmit.edu.au/library

Online learning tools and content

You can access online learning tools and content for your program and associated courses at myRMIT www.rmit.edu.au.myrmit

Services available to you as a student at RMIT University

RMIT University provides a wide range of resources and opportunities to assist your learning and wellbeing so you can achieve your study and career goals.

Services are available face to face and online assisting with:

  • transition to tertiary study and learning
  • study skills, academic skills including literacy, mathematics and basic sciences if relevant
  • enabling assistance if you have a disability, long term medical condition or other form of disadvantage which may impact on your learning
  • career development and employment
  • living and wellbeing (including advice on health, housing and financial matters)
  • opportunities for scholarships, leadership and study abroad
  • opportunities for participating in arts, sport, recreation, fitness activities as well as student activism and university governance
We also offer a friendly and supportive environment for Aboriginal and Torres Strait Islander students. You can find more information at www.rmit.edu.au/students

 

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