GD197 - Graduate Diploma of Advertising

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Plan: GD197 - Graduate Diploma of Advertising
Campus: City Campus

Overview

Program details
Purpose of the Program
Articulation and pathways
Entrance requirements
External accreditation and industry links
Student expenses and charges in addition to fees
Library, IT and specialist resources

Program details

Award title: Graduate Diploma of Advertising
Award abbreviation: GradDipAdvgt
Total credit points: 96
Career: PGRD
Duration: 1 year full-time, 2 years part-time
Location: Onshore, City Campus
Owning school: Media and Communication (345H)
Owning school URL: www.rmit.edu.au/mediacommunication
ASCED code: 100799
CRICOS code:

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Purpose of the Program

The aim of this program is for you to develop theoretical knowledge and skills in advertising in the increasingly convergent and diverse communication industries.

You will examine global advertising practices and be conversant with key principles and processes that underpin the constantly evolving advertising industry. You will engage with industry professionals while developing skills in managing advertising, media and strategy planning, creative evaluation and campaign development. 

Most classes in this program are delivered face-to-face at the RMIT City Campus.

On completion of the program you will be a reflective and responsive professional practitioner, who can work collaboratively in international and interdisciplinary teams. You will be prepared for professional roles in advertising and promotional agencies, or consultancies and other organisations (business, government and non-profit).

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Articulation and pathways

The Graduate Diploma of Advertising (GD197) is available as an exit award of the Master of Advertising (MC249). 

You will have the option of exiting with the Graduate Diploma of Advertising (GD197) if you have successfully completed the 96 credits points listed in this program structure, or a combination of completing some courses and having been granted credit for previous study at an equivalent level (AQF 8), i.e. honours, graduate certificate or graduate diploma in the field of advertising and marketing communication. 

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Entrance requirements

The Graduate Diploma of Advertising (GD197) is available as an exit award only. Applicants must apply for the Master of Advertising (MC249).

 

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External accreditation and industry links

The program is recognised by the International Advertising Association (IAA) http://www.iaaglobal.org/ and the Media Federation of Australia (MFA) http://mediafederation.org.au.

The program also has links with The Communications Council (previously Advertising Federation of Australia) http://communicationscouncil.org.au and the International Association of Business Communicators (IABC)http://www.iabc.com/.

Advertising has a Program Advisory Committee (PAC) that links you with industry standards and practice. Ongoing engagement with the PAC ensures that this program is relevant to industry needs and expectations.

In addition, Advertising draws on outside industry experts as guest lecturers to ensure that you are exposed to the latest industry developments. Industry professionals also provide you with exposure to current industry practice.

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Student expenses and charges in addition to fees

As a student in this program you need to allow for expenses other than university tuition fees.  There may be costs for lecture notes, textbooks, stationery, and for consumables such as printer paper. Commercial internet service providers may also charge for internet access outside the university campus. There may be other relevant costs for your degree. Your program will advise you of these costs.

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Library, IT and specialist resources

As a student enrolled at RMIT University you can use all the services provided by the Library. These include study spaces, books, journals and course-related materials such as DVDs, past exams, and newspapers. You can also request items from any library in the world through our document delivery service.

RMIT Library staff can show you how to find the information you need for your assignments and how to make the most of the library resources. You can speak to a librarian, work through web-based tutorials or use our online “Ask a Librarian” service. 
All students have unlimited access to our specialist electronic resources. These include e-books, e-journals and newspapers to make it easier for you to get the information you need, when you need it.  Our collections are continually updated to ensure the currency and accuracy of the resources you use.

Computers are available at every Library site. You can access the Internet, myRMIT and Library e-resources. You can also access the RMIT University wireless network in the Library.

You can find more information on Library resources and services at: http://www1.rmit.edu.au/library

Online learning tools and content

You can access online learning tools and content for your program and associated courses at myRMIT

Services available to you as a student at RMIT University

RMIT University provides resources and opportunities to help you to achieve your study and career goals.
Services are available face to face and online for:

  • transition to tertiary study and learning
  • study skills, academic skills including literacy, mathematics and basic sciences if relevant
  • enabling assistance - if you have a disability, long term medical condition or other form of disadvantage which may impact on your learning
  • career development and employment
  • living and wellbeing (including advice on health, housing and financial matters)
  • opportunities for scholarships, leadership and study abroad
  • participating in arts, sport, recreation, fitness activities as well as student activism and university governance

We offer a friendly and supportive environment for Aboriginal and Torres Strait Islander students.  The Ngarara Willim Centre offers ongoing guidance with study, living and cultural needs.

You can find more information at https://www.rmit.edu.au/students

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