GD197 - Graduate Diploma of Advertising

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Plan: GD197 - Graduate Diploma of Advertising
Campus: City Campus

Learning outcomes

Program Learning Outcomes Statement

As a graduate of this program you will be able to:

  1. Interpret and justify concepts and principles of advertising and apply advertising theory and professional practice or scholarship.
  2. Acquire and apply knowledge of local and international perspectives and issues about contemporary advertising and marketing communications.
  3. Employ appropriate technical skills and theoretical knowledge to solve problems associated with creative work.
  4. Effectively and professionally communicate your ideas to specialist and non-specialist audiences.
  5. Work collaboratively to plan and produce advertising projects.
  6. Critically reflect on your own work to demonstrate autonomy, good judgement and ethical responsibility.
  7. Undertake research into contemporary media and communication theory and practice to explore possible industry and career directions.


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