MC249 - Master of Advertising

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Plan: MC249 - Master of Advertising
Campus: City Campus

Learning outcomes

Program Learning Outcomes Statement

As a graduate of this program you will be able to:

  1. Determine and apply the specialist knowledge and technical skills required to creatively solve problems, demonstrating expert judgment and ethical responsibility relating to your professional practice and discipline.
  2. Critically analyse, synthesise and reflect on complex theories and recent developments, both local and international, to extend and challenge knowledge and practice in advertising and communication.
  3. Professionally communicate propositions, processes and outcomes to address specialist and non-specialist audiences.
  4. Provide leadership within your discipline as well as collaborate with others.
  5. Use appropriate research methods to design and execute substantial projects, evaluate the outcomes and theorise about the contribution of your learning to the profession and knowledge area.
  6. Master a body of knowledge and specific technical skills to progress your professional career within the contemporary media and communication arena.
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