MC249 - Master of Advertising
Plan: MC249 - Master of Advertising
Campus: City Campus
Program Learning Outcomes Statement
As a graduate of this program you will be able to:
- Determine and apply the specialist knowledge and technical skills required to creatively solve problems, demonstrating expert judgment and ethical responsibility relating to your professional practice and discipline.
- Critically analyse, synthesise and reflect on complex theories and recent developments, both local and international, to extend and challenge knowledge and practice in advertising and communication.
- Professionally communicate propositions, processes and outcomes to address specialist and non-specialist audiences.
- Provide leadership within your discipline as well as collaborate with others.
- Use appropriate research methods to design and execute substantial projects, evaluate the outcomes and theorise about the contribution of your learning to the profession and knowledge area.
- Master a body of knowledge and specific technical skills to progress your professional career within the contemporary media and communication arena.
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