Course Title: Produce Writings - Corporate Writing

Part B: Course Detail

Teaching Period: Term2 2011

Course Code: COMM5398

Course Title: Produce Writings - Corporate Writing

School: 345T Media and Communication

Campus: City Campus

Program: C4171 - Certificate IV in Professional Writing and Editing

Course Contact : Program Administration

Course Contact Phone: +61 3 9925 4815

Course Contact Email:mctafe@rmit.edu.au


Name and Contact Details of All Other Relevant Staff

Teacher: Penny Johnson
Telephone: 9925 4383
Email:  penny.johnson@rmit.edu.au


Nominal Hours: 105

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites


At RMIT, Produce Writings – Corporate Writing is delivered and assessed along with the following competencies:
• CUSRAD01A – Collect and organise information
• CUVCOR03A – Develop, refine and communicate concept
• CUVCOR11A – Source information on history and theory and apply to own work 

Course Description

Corporate Writing introduces you to the craft of professional writing, focusing on business and public relations forms. You study the principles of clear writing and plain English, and the essentials of shaping messages for specific audiences and purposes. This close language work is then applied to business writing, in particular emails, letters, memos and formal reports. You also learn the techniques of persuasive writing and apply this to speechwriting and copywriting. You learn how writing for the screen differs from print, how writing for the ear differs from the eye, and how layout, typography and visuals can enhance the written message.

 


National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

VBP552 Produce Writings - Corporate Writing

Element:

1. Analyse the purpose of the writing task

Performance Criteria:

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Element:

2. Investigate the scope of the writing task

Performance Criteria:

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Element:

3. Plan the writing task

Performance Criteria:

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Element:

4. Create the writing task

Performance Criteria:

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Element:

5. Realise the writing task

Performance Criteria:

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Learning Outcomes


On successful completion of this course, you will be able to:
• identify  barriers to communication
• build a resource bank of writing samples 
• critique informative and persuasive writing pieces
• interrogate a brief, outline the scope of a task and create a plan and schedule
• research a topic and reference source material using conventional citation styles
• select and sequence information to suit the audience, purpose and form
• write in plain English and the active voice
• apply specific writing techniques to suit the task, such as hedge words and the passive voice
• write in a range of business and public relations forms
• edit and proofread your work to an expected standard
• communicate information effectively via tables, graphs and visuals
• produce documents where the layout and design supports the communication
• work collaboratively with others on a group project.


Details of Learning Activities

Classes are a mixture of lectures, discussion, activities, exercises and group work. You also teach your fellow students by presenting an oral critique and offer feedback to others during workshopping. Some class time in Semester 2 is given over to a collaborative public relations strategy project. Each semester a guest speaker will address the class on an area of expertise.

The Corporate Writing 1 website on Blackboard provides information, resources, activities and web links to support your studies. You are expected to manage your own learning and undertake an appropriate amount of out-of-class independent study and research.

Out-of-class activities include:
• practical exercises
• reading articles and excerpts
• preparing for discussion
• independent research
• writing tasks
• project work.


Teaching Schedule

Semester 1   
Week
Starting
Class contentAssessment due datesElements
Week 1
7 Feb
Introduction to the subject
The communication process
 CUVCOR11A Collect information on history and theory
CUVCOR11A Apply information to own area of work
VBP 552 Analyse the purpose of the writing task
VBP 552 Investigating the scope of the writing task
CUVCOR03A Develop concept
CUSRAD01A Collect relevant information
Week 2
14 Feb
Writing professionally: audience, purpose and form
Plain English: words and phrases
 CUVCOR11A Collect information on history and theory
CUVCOR11A Apply information to own area of work
Week 3
21 Feb
Plain English: syntax, paragraphs, rhythm and tone, design and layout CUVCOR11A Collect information on history and theory
CUVCOR11A Apply information to own area of work
Week 4
28 Feb
Putting plain English into practice
Communicating in the workplace: business correspondence
 CUVCOR11A Apply information to own area of work
VBP 552 Analyse the purpose of the writing task
VBP 552 Investigating the scope of the writing task
CUSRAD01A Collect relevant information
Week 5
7 March
Writing business letters
Analysing letter types: good/neutral news,
bad news and persuasive letters
Letter layout and formats
 VBP 552 Plan the writing task
VBP 552 Create the writing task
CUSRAD01A Collect relevant information
CUSRAD01A Assess relevant information
CUSRAD01A Organise relevant information
CUSRAD01A Communicate relevant information
Week 6
14 March
Labour Day holiday  
Week 7
21 March
Electronic communication: the culture of email
Writing emails and memos
 VBP 552 Create the writing task
VBP 552 Realise the writing task
CUSRAD01A Collect relevant information
CUSRAD01A Assess relevant information
CUSRAD01A Organise relevant information
CUSRAD01A Communicate relevant information
Week 8
28 March
Introduction to speechwriting
Writing for the ear
Ingredients of an effective speech
Business correspondence assignmentVBP 552 Analyse the purpose of the writing task
VBP 552 Investigating the scope of the writing task
CUVCOR11A Collect information on history and theory
CUVCOR03A Develop concept
CUSRAD01A Collect relevant information
Week 9
4 April
Guest speaker: speech writer
Analysing speeches
 CUVCOR11A Collect information on history and theory
CUVCOR11A Apply information to own area of work
CUVCOR03A Develop concept
CUSRAD01A Collect relevant information
Week 10
11 April
Analysing speeches
Feedback on plans
Speech – planCUVCOR11A Collect information on history and theory
CUVCOR11A Apply information to own area of work
CUVCOR03A Develop concept
CUSRAD01A Collect relevant information
Week 11
18 April
Persuasive writing
Psychological appeals
 CUVCOR11A Collect information on history and theory
CUVCOR11A Apply information to own area of work
VBP 552 Plan the writing task
VBP 552 Create the writing task
CUVCOR03A Develop concept
CUSRAD01A Assess the information
CUSRAD01A Organise the information
Mid-semester break (Thursday 21 April – Wednesday 27 April)   
Week 12
2 May
Logic and argument
Workshopping speeches
 CUVCOR11A Apply information to own area of work
VBP 552 Plan the writing task
VBP 552 Create the writing task
CUVCOR03A Communicate concept
CUVCOR03A Refine concept
CUSRAD01A Communicate the information
Week 13
9 May
Presentation of speechesSpeech – deliveryVBP 552 Realise the writing task
VBP 552 Analyse the purpose of the writing task
VBP 552 Investigating the scope of the writing task
CUSRAD01A Communicate the information
Week 14
16 May
The media release as a publicity tool
Understanding different media markets
 VBP 552 Analyse the purpose of the writing task
VBP 552 Investigating the scope of the writing task
CUVCOR03A Develop concept
CUSRAD01A Collect relevant information
CUSRAD01A Organise the information
Week 15
23 May
Writing media releases

 CUVCOR11A Collect information on history and theory
CUVCOR11A Apply information to own area of work
VBP 552 Plan the writing task
VBP 552 Create the writing task
CUSRAD01A Communicate the information
Week 16
30 May
Workshopping media releases
Introduction to Business XYZ
Media release due 6 JuneVBP 552 Create the writing task
VBP 552 Realise the writing task
CUVCOR03A Communicate concept
CUVCOR03A Refine concept
CUSRAD01A Communicate the information
Week 17Assessment week  
Semester break (Monday 13 June – Friday 1 July)   
Semester 2   
Week 1
4 July
Introduction to report writing
Report back on Business XYZ
 VBP 552 Analyse the purpose of the writing task
VBP 552 Investigate the scope of the writing task
CUVCOR03A Develop concept
CUSRAD01A Collect relevant information
CUVCOR11A Collect information on history and theory
Week 2
11 July
Report writing: structure and conventions VBP 552 Plan the writing task
CUVCOR03A Communicate concept
CUVCOR03A Refine concept
CUSRAD01A Collect relevant information
CUSRAD01A Assess the information
Week 3
18 July
Report writing: research techniquesReport – planCUSRAD01A Collect relevant information
CUSRAD01A Assess the information
CUSRAD01A Organise the information
CUVCOR11A Collect information on history and theory
CUVCOR11A Apply information to own area of work
 Week 4
25 July
 Referencing styles
Using tables, graphs and diagrams
  VBP 552 Create the writing task
CUSRAD01A Assess the information
CUSRAD01A Organise the information
CUVCOR11A Collect information on history and theory
CUVCOR11A Apply information to own area of work
 Week 5
1 Aug
 Preparing a business case  VBP 552 Analyse the purpose of the writing task
VBP 552 Investigate the scope of the writing task
VBP 552 Plan the purpose of the writing task
CUVCOR11A Collect information on history and theory
CUSRAD01A Organise the information
 Week 6
8 Aug
 Introduction to copywriting Report –¬ final CUVCOR11A Collect information on history and theory
VBP 552 Analyse the purpose of the writing task
VBP 552 Investigate the scope of the writing task
 Week 7
15 Aug
 Advertising  CUVCOR11A Collect information on history and theory
CUVCOR11A Apply information to own area of work
VBP 552 Plan the purpose of the writing task
CUVCOR03A Develop concept
 Week 8
22 Aug
 Brochures and flyers  CUVCOR11A Collect information on history and theory
CUVCOR11A Apply information to own area of work
VBP 552 Plan the purpose of the writing task
CUVCOR03A Develop concept
CUSRAD01A Collect relevant information
 Week 9
29 Aug
 Newsletters   VBP 552 Create the writing task
CUVCOR11A Collect information on history and theory
CUVCOR03A Communicate concept
CUSRAD01A Collect relevant information
CUSRAD01A Assess the information
 Week 10
5 Sept
 Writing for the Web
Workshopping
 VBP 552 Create the writing task
CUVCOR11A Collect information on history and theory
CUVCOR11A Apply information to own area of work
CUSRAD01A Organise the information
CUSRAD01A Communicate the information 
 
 Week 11
12 Sept
 Writing for the Web
Workshopping
  VBP 552 Create the writing task
VBP 552 Realise the writing task
CUVCOR11A Apply information to own area of work
CUSRAD01A Communicate the information
 Week 12
19 Sept
 Introduction to PR project
Form groups
 Copywriting assignment VBP 552 Analyse the purpose of the writing task
VBP 552 Investigate the scope of the writing task
VBP 552 Plan the purpose of the writing task
CUVCOR03A Develop concept
CUVCOR11A Collect information on history and theory
 Mid-semester break (26 September – 7 October)   
 Week 13
10 Oct
 Creating effective presentations: crafting words and visuals
Group work on PR project
 PR project ¬ –plan

Resource bank
 CUSRAD01A Collect relevant information
CUSRAD01A Assess the information
CUSRAD01A Organise the information
CUVCOR11A Collect information on history and theory
CUVCOR11A Apply information to own area of work
VBP 552 Create the writing task
 Week 14
17 Oct
 Group work on PR project  CUSRAD01A Assess the information
CUSRAD01A Organise the information
CUSRAD01A Communicate the information
VBP 552 Create the writing task
VBP 552 Realise the writing task
 Week 15
24 Oct
 Presentation of PR project PR project presentation CUSRAD01A Communicate the information
VBP 552 Realise the writing task
 Week 16
31 Oct
 Week 16
31 Oct Monday holiday – Cup Day
  
 Week 17
7 Nov
 Assessment week
  


Learning Resources

Prescribed Texts

You receive course materials in class and online (via Blackboard).


References


You are advised to look at the course blackboard site for ongoing updated information.


Other Resources

You need access to a computer and to the internet for this course.


Overview of Assessment

Assessment for this course is ongoing throughout the semester. Your knowledge of course content is assessed through writing tasks, assignments, a group project, and participation in class activities and workshopping.


Assessment Tasks

To demonstrate competency in this course, you will need to complete the following pieces of assessment to a satisfactory standard. You will receive feedback on all assessment.

1.Resource bank and oral critique (10%)

Compile a resource bank of business and copywriting samples throughout the year. Choose a business document or piece of copywriting and discuss its effectiveness via an oral critique to the class. Delivery date should be negotiated with your teacher in either Semester 1 or 2.

2.Business correspondence (15%)

Write 5 pieces of correspondence in response to a given scenario.
Due date: 28 March

3.Speech (20%)

Research and write a 750-word speech on a contemporary issue of your choice. You need to submit a written plan for approval before researching and writing, and you are expected to workshop your speech in class before delivery.
Due date: Speech plan – 11 April; Speech delivery – 9 May

4.Media release assignment (10%)

Write a 350-word media release for associated publicity for your speech. You should also submit an explanatory paragraph explaining your choice of media outlet, its demographic and the purpose of the release.
Due date: 6 June

5.Report (15%)

Research and write a 1500-word business report to a set brief. Before progressing to the research and writing stages, you are expected to submit a detailed plan to your teacher for approval.
Due date: Plan – 18 July; Final report – 8 August

6.Copywriting assignment (15%)

Select and analyse 3 different types of copy from your resource bank. Write 2 pieces of copy to build your own portfolio.
Due date: 19 September

7. Public relations group project (15%)

As a group, develop a PR plan for an organisation, either real or simulated. Present a live pitch of around 20 minutes to the class, including visual aids to support your proposal. You should also present a mock-up piece of copywriting.
Due date: 24 October

Grades used in this unit are as follows:

Grades which apply to curriculum-based courses:
80 – 100% HD High Distinction
70 – 79% DI Distinction
60 – 69% CR Credit
50 – 59% PA Pass
Under 50% NN Fail


Assessment Matrix

The assessment matrix demonstrates alignment of assessment tasks with the relevant Unit of Competency. These are
available through the course contact in program administration

Other Information

Submission of assessments
Submit all assessment tasks in hard copy with a completed School of Media and Communication cover sheet. You are expected to keep a copy of all assignments submitted.

Feedback
You will receive spoken and/or written feedback from your teacher on your work. When appropriate, this feedback also includes suggestions on further developing your skills and taking projects to the next stage.

Late Submissions
Please refer to the course blackboard site for policy information including information on late submissions

Plagiarism
RMIT has a strict policy on plagiarism. Please refer to the website for more information on this policy.

Special consideration Policy (Late Submission)
All assessment tasks are required to be completed to a satisfactory level. If you are unable to complete any piece
of assessment by the due date, you will need to apply for an extension.
Please refer to the following URL for extensions and special consideration:
http://www.rmit.edu.au/browse;ID=qkssnx1c5r0y;STATUS=A;PAGE_AUTHOR=Andrea%20Syers;SECTION=1;

Course Overview: Access Course Overview