Course Title: Promote products and services

Part B: Course Detail

Teaching Period: Term1 2012

Course Code: MKTG5952C

Course Title: Promote products and services

School: 650T TAFE Business

Campus: City Campus

Program: C4222 - Certificate IV in International Trade

Course Contact : Tim Wallis

Course Contact Phone: +61 3 9925 5423

Course Contact

Name and Contact Details of All Other Relevant Staff

Nominal Hours: 40

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites


Course Description

This unit describes the performance outcomes, skills and knowledge required to co-ordinate and review the promotion of an organisation’s products and services

National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

BSBMKG413A Promote products and services


1.1 Plan promotional activities

2.Co-ordinate promotional activities

3.Review and report on promotional activities

Performance Criteria:

1.1. Identify and assess promotional activities to ensure compatibility with organisational requirements
1.2. Plan and schedule promotional activities according to the marketing needs of the organisation
1.3. Determine overall promotional objectives in consultation with designated individuals and groups
1.4. Ensure that time lines and costs for promotion of activities are realistic and consistent with budget resources
1.5. Develop action plans to provide details of products and services being promoted
2.1. Ensure personnel and resources to support promotional activities are identified and prepared to facilitate the achievement of promotional goals
2.2. Identify and agree roles and responsibilities for delivery of promotional services and allocate to relevant personnel
2.3. Establish and conduct relationships with targeted groups in a manner which enhances the positive image of the organisation
2.4. Use networks to assist in the implementation of promotional activities
3.1. Analyse audience feedback and data to determine the impact of the promotional activity on the delivery of products and services
3.2. Assess effectiveness of planning processes to identify possible improvements in future activities
3.3. Collect feedback and provide to personnel and agencies involved in promotional activity
3.4. Analyse costs and time lines to evaluate the benefits accruing from the promotional activities
3.5. Prepare conclusions and recommendations from verifiable evidence and provide constructive advice on future directions of promotional activities

Learning Outcomes

Details of Learning Activities

Students can expect  a wide range of learning activities including case studies, workshops, tests and class room activities

Teaching Schedule


1. Introduction to course and administrative requirements

2. Identify and assess promotional activities

3. Plan and schedule promotional activities

4. Determine overall promotional objectives and budgetary restraints

5. Develop action plans

6. Assess personnel resources

7. Roles and responsibilities

8. Establish and conduct relationships with targeted groups

9. Maintain and use networks

10. Analyse feedback and assess planning process

11. Collect feedback and distribute to relevant personnel

12. Analyse costs and timelines

13. Major Report Workshop

14. Presentations

15. Presentations

16.Feedback and individual interviews

Learning Resources

Prescribed Texts



Boone & Kurtz, 2006, Contemporary Marketing, Thomson, USA Chittty et al, 2012, Integrated Marketing Communications,Cengage, Australia Belch and Belch, any year, Advertising and Promotion,McGraw Hill, USA

Other Resources

Overview of Assessment

Students must demonstrate an understanding of all elements of a particular competency to be deemed competent.   Assessment methods have been designed to measure achievement of each competency in a flexible manner over a range of assessment methods.

Assessments may incorporate a variety of methods including technical requirements documentation, homework and in class exercises, written and practical tests, practical problem solving exercises and presentations.

Students are advised that they are likely to be asked to personally demonstrate their assessments to their teacher to ensure that the relevant competency standards have been met.  Students will be provided with feedback to keep them informed of their progress in the course.

Assessment Tasks

Assessment One - LLN Test

Assessment Two - Workshops

Assessment Three - Major Project

Assessment Matrix

Marking Guide (Grading)

After achievement of competency we then grade your performance in this course and this gives you the opportunity to have the level of your performance formally recognised against industry standards and employability skills.

You will receive one of the following grades

CHD Competent with High Distinction
CDI Competent with Distinction
CC Competent with Credit
CAG Competency Achieved - Graded
NYC Not yet Competent
DNS Did not Submit for Assessment

This grading is in accordance with the following criteria:

1. Level of Independence, Initiative, Enterprise and Performance of Work Task
We are looking for you to demonstrate broad individual research to support your business implementation and complete the stated requirements

2. Demonstrated Breadth of Underpinning Knowledge and a Willingness to Continue Learning
We are looking for your plan to show and demonstrate an excellent understanding of the industry and reference to industry and other relevant documents

3. Techniques and Processes, Technology Skills and Problem Solving
We are looking for you to comply with designated format and presentation of the Major Project

4. Work Organisation, Planning and Self-Management
We expect to see ongoing uploading of information into your document that is relevant to the course with full utilisation of the Blackboard as per course requirements and with timely submission of all required material

5. Communication Skills, People Networking, Language and Interpersonal Skills and Teamwork
We expect to see regular attendance and class involvement in relevant discussions in the scheduled sessions, utilisation of relevant networking tools as outlined in the Blackboard, and your report to be present4ed using appropriate business language,

Course Overview: Access Course Overview