Course Title: Promote products and services

Part B: Course Detail

Teaching Period: Term1 2013

Course Code: MKTG5952C

Course Title: Promote products and services

School: 650T TAFE Business

Campus: City Campus

Program: C4222 - Certificate IV in International Trade

Course Contact : Tim Wallis

Course Contact Phone: +61 3 9925 5423

Course Contact

Name and Contact Details of All Other Relevant Staff

Nominal Hours: 40

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites


Course Description

This unit describes the performance outcomes, skills and knowledge required to co-ordinate and review the promotion of an organisation’s products and services

National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

BSBMKG413A Promote products and services


1.1 Plan promotional activities

2.Co-ordinate promotional activities

3.Review and report on promotional activities

Performance Criteria:

1.1. Identify and assess promotional activities to ensure compatibility with organisational requirements
1.2. Plan and schedule promotional activities according to the marketing needs of the organisation
1.3. Determine overall promotional objectives in consultation with designated individuals and groups
1.4. Ensure that time lines and costs for promotion of activities are realistic and consistent with budget resources
1.5. Develop action plans to provide details of products and services being promoted

2.1. Ensure personnel and resources to support promotional activities are identified and prepared to facilitate the achievement of promotional goals
2.2. Identify and agree roles and responsibilities for delivery of promotional services and allocate to relevant personnel
2.3. Establish and conduct relationships with targeted groups in a manner which enhances the positive image of the organisation
2.4. Use networks to assist in the implementation of promotional activities

3.1. Analyse audience feedback and data to determine the impact of the promotional activity on the delivery of products and services
3.2. Assess effectiveness of planning processes to identify possible improvements in future activities
3.3. Collect feedback and provide to personnel and agencies involved in promotional activity
3.4. Analyse costs and time lines to evaluate the benefits accruing from the promotional activities
3.5. Prepare conclusions and recommendations from verifiable evidence and provide constructive advice on future directions of promotional activities

Learning Outcomes

Details of Learning Activities

A range of learning activities are planned for this course including self-paced and collaborative class room based activities.

The self-based activities will be delivered through various technology platforms and will include student contribution to wikis and discussion threads, reflective journals, quizzes and interactive sessions.

The collaborative classroom based activities will include group discussion, group problem solving activities and opportunities to practice skills in a simulated workplace environment.

 This course is co-delivered with MKTG7835C Undertake Marketing Activities

Teaching Schedule


1.Pre-training review:
Familiarisation with:
• Program
• Services/facilities
• Other students
• Teacher(s)
• Where to get support
• Student responsibilities
• Course requirements
• Course support documents
• Pre-reading
• Blackboard
• Overview of assessment requirements
• Grading
• Plagiarism
• Appeals
• Extensions
• Feedback
• Privacy
• Submission requirements
• Resubmission policy

2. Identify and assess promotional activities

3. Plan and schedule promotional activities

4. Determine overall promotional activities

5. Set up timelines and costs of promotional activities. Preparation of Draft Plan and Initial Course Evaluation Assessment

6. Ensure all personnel and other needed resources are identified and prepared. Roles and responsibilities are agreed and assigned

7. Set up networks

8. Use networks to assist implementation and assess feedback

9. Analyse feedback relative to the delivery of products and services

10. Assess effectiveness of the planning process

11. Collect feedback and disseminate to stakeholders

12. Finalise costs and timelines

13. Finalisation of Major Project and submission

14. Presentations

15. Presentations

16. Finalisation of results, interviews and resits

Learning Resources

Prescribed Texts



Czinkota, Michael et al, 2008, International Marketing - asia pacific edition, Thompson Learning,USA Lamb, Hair and McDaniel, 2008, MKTG, Thomson, USA

Other Resources

Overview of Assessment

Students must demonstrate an understanding of all elements of a particular competency to be deemed competent.   Assessment methods have been designed to measure achievement of each competency in a flexible manner over a range of assessment methods.

Assessments may incorporate a variety of methods including technical requirements documentation, homework and in class exercises, written and practical tests, practical problem solving exercises and presentations.

Students are advised that they are likely to be asked to personally demonstrate their assessments to their teacher to ensure that the relevant competency standards have been met.  Students will be provided with feedback to keep them informed of their progress in the course.

Assessment Tasks

A range of assessment methods should be used to assess practical skills and knowledge. The following examples are appropriate for this unit:
• direct questioning combined with review of portfolios of evidence and third party workplace reports of on-the-job performance by the candidate
• review of action plans developed for products and services being promoted
• analysis of responses to case studies and scenarios
• demonstration of techniques
• observation of presentations
• assessment of written reports.

Critical aspects of assessment

The critical aspects of assessment are:
• Validity – the assessment tool is designed and implemented so that it measures performance accurately and precisely
• Reliability – the assessment tool is designed and implemented so that the measurements received are consistent over a period of time or a number of assessment events
• Fairness – the assessment tool is designed and implemented so that it is non-discriminatory and unambiguous
• Flexibility – the assessment tool is designed to allow for its application in a range of different contexts and conditions, and uses a range of methodologies.

Assessment may incorporate a variety of methods including in-class exercises, problem-solving exercises, assignments, group or individual projects, presentations and written or practical tests, as well as homework activities.

Other activities may be workplace-based or simulate work practices. These may include the production of technical requirements documents, direct observation of workplace practices and the presentation of a portfolio of evidence. This portfolio may include documents, photographs, video and/or audio files.

Students are advised that they are likely to be asked to personally demonstrate their assessment work to their teacher to ensure that the relevant competency standards are being met. Students will be provided with feedback throughout the course to check their progress.

Submission Requirements

Assessment tasks must be submitted via Blackboard.

There are three assessment tasks

Assessment One: Miniquiz

Assessment Two: Draft Business Plan

Assessment Three: Major Project

Details for assessments will be made available on the Blackboard

You should:

• Ensure that you submit assessments on or before the due date. If your performance in the assessment is affected by unexpected circumstances, you should consider applying for Special Consideration. Information on the process and application forms is available at;ID=ls0ydfokry9rz website.
• Always retain a copy of your assessment tasks. (hard copy and soft copy)
• When you submit work for assessment at RMIT University you need to use a cover sheet that includes a declaration and statement of authorship. You must complete, sign and submit a cover sheet with all work you submit for assessment, whether individual or group work. On the cover sheet you declare that the work you are presenting for assessment is your own work. An assignment cover sheet for submission of work for assessment is available on blackboard.
• Each page of your assessment should include footer with your name, student number, the title of the assessment, unit code and title and page numbers. For example, Julie Macpherson, 324567, Task 2, OHS2345C Ensure safe workplace, Page 1 of 10.

Marking Guide (competency):
Vocational Education and Training (VET) is based on current industry needs and the focus on preparing you for the workplace. Because VET courses are informed by practical application of knowledge and skills, they are based on a system known as ‘competency based training’ (CBT). So when you are assessed in VET it is about whether you are competent to do the job, as well as having a firm grasp on the knowledge and skills required to do that job, as opposed to traditional curriculum based education settings that are often based on knowledge retention.

You need to demonstrate you are competent in each element of the unit of competency you are studying.

You will receive feedback on each assessment task that will inform you whether you are competent or not and how well you are performing. Once competent in all elements of the unit you receive a competency grading.

Please refer to the Final Grades table below.

Marking Guide (Grading)
After achieving competency we then grade your performance in the unit; this gives you the opportunity to have the level of your performance formally recognized against industry standards and employability skills.

The grading is according to the following criteria:


We are looking for a high level of ability to complete all tasks independently as per the specifications as well as demonstrating a high level of initiative in your approach to the task


We are looking for depth of understanding of the key concepts and knowledge required in the assessments system. You should be able to demonstrate a thorough understanding of all requirements in all the assessment tasks.


We are looking for appropriate use of technology to assist in presenting all tasks clearly and suitable for the intended audience. You also need to show an understanding of the kinds of problems that can arise in managing pertinent issues and how these might be addressed.


If required by the teacher we would expect to see ongoing uploading of information into Pebble Pad that is relevant to the unit, full utilisation of Pebble Pad and Blackboard as per course requirements and timely submission of all required assessment tasks.


We expect to see contributions to relevant discussions and scheduled Collaborate sessions. In addition your tasks should demonstrate a very good understanding of strategies for a collaborative approach to management issues in the workplace.

Final Grades table:

CHD Competent with High Distinction
CDI Competent with Distinction
CC Competent with Credit
CAG Competency Achieved – Graded
NYC Not Yet Competent
DNS Did Not Submit for assessment

Further information regarding the application of the grading criteria will be provided by your teacher.

Assessment Matrix

Full details on how this course is assessed against the Unit elements and performance criteria plus critical aspects of evidence can be found in the Learning and Assessment Tool available from your course teacher.

Other Information

The total number of scheduled hours of teaching, learning and assessment involved in this course includes all planned activities including face to face classes, lectures. Workshops and seminars; workplace visits, on line learning and other forms of structured teaching and learning. The total scheduled hours also covers the amount of effort required to undertake, evaluate and complete all assessment requirements, including observation of work performance, discussions with supervisors and others providing third party evidence and one on one and group assessment sessions with students.

Course Overview: Access Course Overview