Course Title: Create visual design components
Part B: Course Detail
Teaching Period: Term1 2012
Course Code: VART6059C
Course Title: Create visual design components
School: 650T TAFE Business
Campus: City Campus
Program: C4227 - Certificate IV in Advertising
Course Contact : Sally Parrott
Course Contact Phone: +61 3 9925 5175
Course Contact Email:sally.parrott@rmit.edu.au
Name and Contact Details of All Other Relevant Staff
Teacher: Tony Lorkin
Email: tony.lorkin@rmit.edu.au
Office: 9925 5486
Mobile: 0412 715 222
Nominal Hours: 30
Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.
Pre-requisites and Co-requisites
None
Course Description
People in this role work closely with other members of a production team. They create visual design components in response to specifications and under the supervision of a graphic designer or producer. They contribute creative ideas to the overall concept that needs to take account of technical considerations, such as the final delivery platform.
National Codes, Titles, Elements and Performance Criteria
National Element Code & Title: |
CUFDIG304A Create visual design components |
Element: |
1. Clarify work requirements |
Performance Criteria: |
1. Clarify type of visual design components required, in consultation with relevant personnel |
Element: |
2. Generate and assess ideas |
Performance Criteria: |
4. Review media products, designs, images, artwork and other creative sources that may inspire visual design ideas |
Element: |
3. Plan approach |
Performance Criteria: |
8. Experiment with traditional and digital imaging techniques to create required visual design components |
Element: |
4. Produce visual design components |
Performance Criteria: |
12. Develop structure for components based on the final design concept using selected design techniques |
Element: |
5. Finalise visual design components |
Performance Criteria: |
15. Review visual design components to assess whether creative solutions meet design and technical specifications |
Learning Outcomes
This unit describes the performance outcomes, skills and knowledge required to create visual designs for a range of interactive media components.
Details of Learning Activities
Refer to Teaching Schedule
Teaching Schedule
WEEK1 FEBRUARY 6
PRE-TRAINING PREVIEW
fAMILIARIZATION WITH:
- Program
- Services/facilities
- Other students
- Teachers
- Where to get support
- Student responsibilities
- Course requirements
- Course support documents
- Pre-reading
- Blackboard
- Overview of assessment requirements
- Grading
- PLagiarism
- Appeals
- Extensions
- Feedback
- Privacy
- Submission requirements
- Resubmission policy
WEEK 2 FEBRUARY 13
- Form teams for assignment work
- Overview of design issues with company corporate livery design
- Decide on hypothetical company
WEEK 3 FEBRUARY 20
- Begin design of company logo
- Adopt a company positioning line
WEEK 4 FEBRUARY 27
- Continue design of company logo
- Continue adoption of company positioning line
WEEK 5 MARCH 5
- Corporate signage
- Premise exterior
- Premise interior
WEEK 6 MARCH 12
- Corporate identity
- Company stationary
- Other cpmpany printed collateral
WEEK 7 MARCH 19
- Corporate identity
- Product packaging
- Service product indentification
WEEK 8 MARCH 26
- Corporate identity
- Employee apparel
- Assignment 1: Logo and positioning line due accompanied by a 300 word rationale as to stategic thinking behind final design/look/words. Handed to teacher in normal tutorial time in week 8.
WEEK 9 APRIL 2
- Corporate identity
- Promotional print material
MID SEMESTER BREAK (APRIL 5 - APRIL 11)
WEEK 10 APRIL 16
- Corporate identity
- Outdoor Promotion
WEEK 11 APRIL 23
- Corporate indentity
- Promoting through television
WEEK 12 APRIL 30
- Corporate identity
- Internet presence/home page
WEEK 13 MAY 7
- Corporate identity
- Complimentary digital promotion/communication
- Assignment 2: Internet Home Page design accompanied by 300 word rationale, and handed to teacher in normal tutorial time in week 13.
WEEK 14 MAY 14
- Corporate indentity
- Bringing all components together
WEEK 15 MAY 21
- Assignment work
WEEK 16 MAY 29
- Assignment work
- Assignment 3: Corporate livery document covering all components of company identity, and handed to teacher in normal tutorial time in week 16.
Learning Resources
Prescribed Texts
None prescribed. |
References
Refer to class notes on the DLS. |
Other Resources
Self learning from the internet.
Overview of Assessment
Students must demonstrate an understanding of all elements of a particular competency to be deemed competent. Assessment methods have been designed to measure achievement of each competency in a flexible manner over a range of assessment tasks.
Assessment will incorporate a variety of methods including assignments, journals, presentation and written or test. Students are advised that they are likely to be asked to personally demonstrate their assessment work to their teacher to ensure that the relevant competency standards are being met.
Assessment Tasks
Assessment 1:
Group work - three students.
Students will develop a company logo and positioning line that strategically indentifies and positions their company in the market place. The assignment will be in the form of a short report graphically displaying the final logo and positioning line accompanied by a 300 word rationale as to why this approach is adopted.
The assignment is to be professionally presented (as though presented to the board members of the company) and handed to the teacher during the normal tutorial time in week 8.
Assessment 2;
Group work - three students (same group as assessment 1).
Students will develop a company internet home page incorporating their company logo and positioning line with a 300 word strategic overview stating why the techniques/elements that went into the home page design will successfully represent the company and its corporate mission.
The assignment is to be professionall presented (as though presented to board members of the company) and handed to the teacher during the normal tutorial time in week 13.
Assessment 3:
Group work - three students (same group as assessment 1 and 2)
Students will develop a corporate livery document covering all graphic components of their company’s corporate identity including:
- Logo and positioning line
- Premise interior and exterior
- Company stationary
- Product and/or service packaging/identification (1 example)
- Employee apparel (1 example)
- Outdoor promotion (1 example)
- Promotional print material (1 example)
- Television storyboard ’call to action frame’ (1 example)
- Internet Homepage (1 example)
- Digital Promotion ’sign-off’ (1 example)
This document will be professionaly presented (boardroom quality) and handed to teacher during normal tutorial time in week 16.
NOTE; ALL THREE ASSIGNMENTS WILL BE SUBMITTED WITH A PEER ASSESSMENT SHEET (PROVIDED IN CLASS) WHERE STUDENT GROUP MEMBERS WILL COUNTERSIGN FOR EACH OTHER AND NOMINATE A % OF WORK ATTRIBUTED TO EACH STUDENT IN THE GROUP. TO BE ’COMPETENT’ IN THE COURSE, AN EQUAL SHARE OF WORK MUST BE COMPLETED.
Assessment Matrix
Course Overview: Access Course Overview