Course Title: Develop self for photo imaging industry

Part B: Course Detail

Teaching Period: Term2 2013

Course Code: VART6277C

Course Title: Develop self for photo imaging industry

School: 345T Media and Communication

Campus: City Campus

Program: C4312 - Certificate IV in Photo Imaging

Course Contact : Program Administration

Course Contact Phone: +61 3 9925 4815

Course Contact

Name and Contact Details of All Other Relevant Staff

Teacher: Guy Little
Phone: 03 9925 4865

Nominal Hours: 60

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites


Course Description

In this course you will be required to develop the technical and conceptual skills required to work in a photo imaging environment. People working in all areas of the photo imaging industry apply the skills and knowledge described in this unit. The effectiveness of any photo imaging activity is enhanced if practitioners are committed to improving their professional practice in both an artistic and business context.

National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

CUVPHI405A Develop self for photo imaging industry


1. Acquire and develop technical skills

Performance Criteria:

1.1 Plan strategies for development of appropriate technical skills in photo imaging practice
1.2 Continuously improve technical skills through practice, feedback, discussion and evaluation
1.3 Explore capability of materials, tools and equipment as a means to continuously improve technical skills
1.4 Identify and use relevant sources of information to stimulate technical skills and development of own style


2. Develop conceptual skills and ideas

Performance Criteria:

2.1 Discuss ideas with others and apply knowledge gained to inform own practice
2.2 Use work practice to gain experience in a range of genres and interpretations
2.3 Study the work of others to stimulate conceptual and technical skill development
2.4 Identify and use opportunities to develop own practice and keep informed about current photo imaging practice


3. Develop own style

Performance Criteria:

3.1 Explore and experiment with new ideas in making and interpreting work
3.2 Explore and use technology where appropriate to expand own practice
3.3 Demonstrate own style through photo imaging project realisation


4. Evaluate own work

Performance Criteria:

4.1 Seek and apply constructive criticism from more experienced practitioners
4.2 Evaluate own work against planned strategy for own photo imaging practice
4.3 Evaluate own work in the context of work by others to extend own practice
4.4 Adjust work processes and practice as necessary to improve technical, conceptual and commercial outcomes


5. Research work opportunities

Performance Criteria:

5.1 Identify sources of information relating to work opportunities
5.2 Identify industry networks and promotional opportunities that may help in developing career opportunities
5.3 Incorporate research results and information into own work practice and career planning

Learning Outcomes

On successful completion of this unit, you will be able to develop technical skills and conceptual skills for application in the photography industry.

Details of Learning Activities

Learning activities will consist of:

In class activities include, but are not limited to:
teacher demonstration
group discussion
grad show meetings
teacher directed group activities
work shopping of students’ own projects

Out of class activities include, but are not limited to:
online research
teacher directed group activities

Teaching Schedule

WeekClass contentAssessment DueElements
1Course Intro & Assessment outline, Formative negotiate a fund raising project. Formative 11-5
3Creativity SWOT in class, Meetings & Report Formative 21-3
5Finances & money 1,Meetings & Report 1-3
7Sleep and mental health,Meetings & Report 2-3
9SWOT, Meetings & Report 1-3
11Time Management, Principles & prioritising,Meetings & Report 1-3
13Presentation of Interview & oralSummative 11-3
15Presentation of Interview & oralFormative 3 & Summative 14-5

Learning Resources

Prescribed Texts

Please refer to my reading list on Blackboard
You are advised to make use of RMIT’s library database facilities and to look at the Blackboard site for ongoing updated information.


Other Resources


Overview of Assessment

Assessment in this course is designed to assist you to develop your own style  as a professional photograper and personal development priorities. Assessment tasks will be written and oral.


Assessment Tasks

Assessment tasks in this course are either formative or summative. Formative tasks provide the basis for ongoing feedback and can be considered essential building blocks for the more substantial summative assessment tasks. Summative assessment tasks in this unit are graded.
For further information on the assessment and grading criteria, please refer to the course Blackboard site.

To demonstrate competency in this course, you need to complete each one of the following pieces of assessment to a satisfactory standard.

Formative Assessment
1. Negotiate a fundraising project individual or as part of a group with the lecturer for this semester that raises money for the grad show fund.

2. SWOT in class.

3. Enter a photography competition this semester and provide a screen grab printed hardcopy.

Summative Assessment

1. Interview a professional photographer and present your findings as a hand in and an oral presentaion.

For further information on the grading system and criteria used, please refer to the course blackboard site.

Grades used in this unit are as follows:

CHD Competent with High Distinction
CDI Competent with Distinction
CC Competent with Credit
CAG Competency Achieved Graded
DNS Not Yet Competent
Did Not Submit for Assessment

Assessment Matrix

The assessment matrix demonstrates alignment of assessment tasks with the relevant Unit of Competency. These are available through the course contact in Program administration.

Other Information

The major learning experience involves studio based exercises, demonstration and production. It is strongly advised that students attend all sessions in order to engage in the required learning activities, ensuring the maximum opportunity to gain the competency.

Cover Sheet for Submissions 

All students must complete a submission cover sheet for each piece of submitted work.

RMIT has a strict policy on plagiarism. For more information on this policy go to Academic Integrity

All students have access to the myRMIT copyright shell. The myRMIT copyright shell contains information on copyright, plus also examples on how to use copyright works as part of your projects and assignments.

Special consideration Policy (Late Submission)
All assessment tasks are required to be completed to a satisfactory level. If you are unable to complete any piece of assessment by the due date, you will need to apply for an extension. Please refer to the following URL for extensions and special consideration:

Course Assessment Committee/Program Advisory Board
These committees promote the early identification of students who are not achieving acceptable academic performance. The Course Assessment Committee provides identified students with assistance and seeks to ensure such students are aware of the range of support services available to them at the University.

Student Feedback
Students are offered opportunities to provide feedback through a variety of mechanisms including online surveys conducted at the end of each course or semester, student complaints and Student Staff Consultative Committees

Course Overview: Access Course Overview