Course Title: TCF Advertising and Promotion
Part B: Course Detail
Teaching Period: Term1 2007
Course Code: BUSM5582L
Course Title: TCF Advertising and Promotion
School: 350T Fashion & Textiles
Campus: Brunswick Campus
Program: C5165 - Diploma of Textiles Clothing and Footwear
Course Contact : Yuping Li
Course Contact Phone: +61 3 9925 9145
Course Contact Email:yuping.li@rmit.edu.au
Name and Contact Details of All Other Relevant Staff
Ms Kelly Pascoe
+(61 3) 9925 9177
kelly.pascoe@rmit.edu.au
Location
Building: 511
Level: 1
Room: 8
Nominal Hours: 54
Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.
Pre-requisites and Co-requisites
None
Course Description
To provide learners with the skills and knowledge to:
• Describe and outline the significant factors contributing to the success in selling
• Outline and apply the necessary knowledge, skills and techniques for successful selling
• Describe and outline the documentation to complete the selling process
• Describe the basic principles underlying the organization, planning and structure of a sales organisation
• Determine the number and organization of sales territories required by a sales organization based upon its sales strategies and market
• Apply basic forecasting and budget compatible with overall organizational objectives
• Identify the sales role as an aspect of the marketing plan.
National Codes, Titles, Elements and Performance Criteria
National Element Code & Title: |
LMTPDCL05A Dev/Present Des Concpt/s Wthn Specfd Gdlns 02/5 |
Element: |
LMTPDCL05A/01 Research fashion and garment |
Performance Criteria: |
· Fashion and garment trends are researched and relevant information relating to the design project is obtained, including availability of materials |
Element: |
LMTPDCL05A/01 Research fashion and garment |
Element: |
LMTPDCL05A/01 Research fashion and garment |
Element: |
LMTPDCL05A/02 Generate and select initial concepts in consultation with others |
Element: |
LMTPDCL05A/02 Generate and select initial concepts in consultation with others |
Performance Criteria: |
· Concepts are developed to identify the range of possibilities |
Element: |
LMTPDCL05A/02 Generate and select initial concepts in consultation with others |
Element: |
LMTPDCL05A/03 Develop design concepts and details in consultation with others |
Element: |
LMTPDCL05A/03 Develop design concepts and details in consultation with others |
Performance Criteria: |
· Appropriate styles and trims/accessories are identified |
Element: |
LMTPDCL05A/03 Develop design concepts and details in consultation with others |
Element: |
LMTPDCL05A/04 Cost range/garment in conjunction with production area |
Element: |
LMTPDCL05A/04 Cost range/garment in conjunction with production area |
Performance Criteria: |
· All items and resources required for the range/garment are checked and confirmed |
Element: |
LMTPDCL05A/04 Cost range/garment in conjunction with production area |
Element: |
LMTPDCL05A/05 Maintain records |
Performance Criteria: |
· Records are maintained and reports prepared, where necessary, in accordance with enterprise procedures |
Element: |
LMTPDCL05A/05 Maintain records |
Element: |
LMTPDCL05A/05 Maintain records |
Element: |
This unit covers the skills and knowledge required for the development and presentation of garment design concepts to the client within specified guidelines in the enterprise. |
National Element Code & Title: |
LMTSMGN01A Devlp & Implement a Sales or Mktg Plan 02/7 |
Element: |
LMTSMGN01A/01 Analyse business goals and market trends |
Performance Criteria: |
· Business goals and objectives are defined and analysed to assist the formulation of a marketing plan |
Element: |
LMTSMGN01A/01 Analyse business goals and market trends |
Element: |
LMTSMGN01A/01 Analyse business goals and market trends |
Element: |
LMTSMGN01A/02 Establish strategic directions |
Performance Criteria: |
· Directions for marketing are assessed in line with the aims of the business plan, customer requirements, market position, objectives, opportunities and resources of the business |
Element: |
LMTSMGN01A/02 Establish strategic directions |
Element: |
LMTSMGN01A/02 Establish strategic directions |
Element: |
LMTSMGN01A/03 Develop a sales or marketing plan |
Performance Criteria: |
· Business resources and appropriate personnel are identified and utilised to optimise effectiveness of the marketing plan |
Element: |
LMTSMGN01A/03 Develop a sales or marketing plan |
Element: |
LMTSMGN01A/03 Develop a sales or marketing plan |
Element: |
LMTSMGN01A/04 Implement and monitor sales or marketing plan |
Performance Criteria: |
· Monitoring procedures are established |
Element: |
LMTSMGN01A/04 Implement and monitor sales or marketing plan |
Element: |
LMTSMGN01A/04 Implement and monitor sales or marketing plan |
Element: |
LMTSMGN01A/05 Conduct plan review |
Performance Criteria: |
· Review of the sales or marketing plan is conducted and the results assessed |
Element: |
LMTSMGN01A/05 Conduct plan review |
Element: |
LMTSMGN01A/05 Conduct plan review |
Element: |
LMTSMGN01A/06 Maintain records |
Performance Criteria: |
· Records of sales and marketing planning activities are maintained and reports prepared, where necessary, in accordance with enterprise procedures |
Element: |
LMTSMGN01A/06 Maintain records |
Element: |
LMTSMGN01A/06 Maintain records |
Element: |
This unit covers the skills and knowledge required to develop and implement a sales and marketing strategy in a TCF enterprise. |
National Element Code & Title: |
RUAAG5203BMA Develop a Business Plan 02/6 |
Element: |
RUAAG5203BMA/01 Specify business objectives and targets |
Performance Criteria: |
· Explicit short and medium-term objectives and targets which reflect the owners preferences for feasible enterprise performance and development. |
Element: |
RUAAG5203BMA/01 Specify business objectives and targets |
Element: |
RUAAG5203BMA/01 Specify business objectives and targets |
Element: |
RUAAG5203BMA/02 Prepare and assess a cash flow budget for the planning period |
Element: |
RUAAG5203BMA/02 Prepare and assess a cash flow budget for the planning period |
Performance Criteria: |
· Information on past receipts and payments are obtained from previous records, compared with current price and cost trends and compiled in a form that enables projections of future receipts and expenditure to be made. |
Element: |
RUAAG5203BMA/02 Prepare and assess a cash flow budget for the planning period |
Element: |
RUAAG5203BMA/03 Test variations in enterprise mix and operation to assess their effect on Business performance |
Element: |
RUAAG5203BMA/03 Test variations in enterprise mix and operation to assess their effect on business performance |
Performance Criteria: |
· Partial budgets are prepared for various feasible alternatives to test their impacts on business performance. |
Element: |
RUAAG5203BMA/03 Test variations in enterprise mix and operation to assess their effect on business performance |
Element: |
RUAAG5203BMA/04 Prepare trial profit and loss statements and balance sheets |
Performance Criteria: |
· Trial profit and loss and balance sheets are prepared for the budget period following accepted accounting conventions, to test profitability and growth potential. |
Element: |
RUAAG5203BMA/04 Prepare trial profit and loss statements and balance sheets |
Element: |
RUAAG5203BMA/04 Prepare trial profit and loss statements and balance sheets |
Element: |
RUAAG5203BMA/05 Identify and plan appropriate risk management strategies |
Element: |
RUAAG5203BMA/05 Identify and plan appropriate risk management strategies |
Performance Criteria: |
· Sources and types of risks are identified and the probability of their occurrence and consequences assessed. |
Element: |
RUAAG5203BMA/05 Identify and plan appropriate risk management strategies |
Element: |
RUAAG5203BMA/06 Identify the improvements and developments to be made during |
Performance Criteria: |
· Services relevant to the development of plans for the conservation of natural resource are identified and used. |
Element: |
RUAAG5203BMA/06 Identify the improvements and developments to be made during |
Element: |
RUAAG5203BMA/06 Identify the improvements and developments to be made during the planning period |
Element: |
RUAAG5203BMA/07 Identify the rights and obligations of the parties to contracts relevant to |
Performance Criteria: |
· Information is obtained from appropriate sources on the general legal principles underlying contracts and on specific legal aspects of particular contracts as required |
Element: |
RUAAG5203BMA/07 Identify the rights and obligations of the parties to contracts relevant to |
Element: |
RUAAG5203BMA/07 Identify the rights and obligations of the parties to contracts relevant to business operation |
Learning Outcomes
Refer to other sections of guide
Details of Learning Activities
PLANNED LEARNING EXPERIENCES-
• Underpinning skills and knowledge delivered in classes
• Case studies on advertising and promotion
• Practical exercises on budgetary methods
• Group discussions and activities on communication process, promotional objectives, public relations/publicity and advertising activities
• Video and class discussions including practical creative art work for Jockey project
• An analysis of different media strategies
• Group discussions on priorities in planning and advertising campaign
Teaching Schedule
Weeks:
‘O’ 06/02/07 Project Week
1 13/02/07 No Formal Classes – Field work
2 20/02/07 An introduction to integrated marketing communications
3 27/02/07 The role of IMC in the marketing process
4 07/03/07 Melbourne fashion Festival
5 13/03/07 The communication process
6 20/03/07 Source, message and channel factors
7 27/03/07 Objectives and budgeting for IMC programs
8 17/04/07 Creative strategy: planning and development
9 24/04/07 Creative strategy: implementation and evaluation
10 01/05/07 Media planning and strategy
11 08/05/07 Evaluation of broadcast media
Evaluation of print media
12 15/05/07 Support media
13 22/05/07 Direct marketing
14 29/05/07 The internet and interactive media
15 05/06/07 Sales promotions
16 12/06/07 PR. Publicity and corporate advertising
Group assignment due
17 19/06/07 Revision
18 26/06/07 Final examination
Learning Resources
Prescribed Texts
References
Other Resources
Essential Learning Resources:
• Belch & Belch. Advertising and Promotion, An Integrated Marketing Communication Perspective (6th Edition), Irwin, 2004
• Rossiter & Percy, Advertising Communications & Promotion Management (2nd Edition), The McGraw-Hill, 1997
• Russel & Lane, Klepper’s Advertising Procedures (13th Edition), Prentice Hall, 1996
Overview of Assessment
• Group work: produce a promotional plan for the YEP (Young Essential Project).
• Individual: examination on principles and concepts of advertising and promotions.
Assessment Tasks
ASSESSMENT TASKS
Learners need to demonstrate by means of a range of assessment tasks that they can:
• Group work: produce a promotional plan for the YEP Project (30%).
• Individual: examination (70%) on principles and concepts of advertising and promotions
• Learners can make a claim for Approved Prior Learning on entry to the course
• Criteria for your results: HD (high distinction – indicative score 80-100%) or DI (distinction – indicative score 70-79%) or CR (credit – indicative score 60-69%) or PA (pass – indicative score 50-59%) or NN (fail – indicative score 0-49%).
• Negotiation to vary assessment methods may be made in special circumstances. This is subject to the discretion of the trainer after consideration of the learner’s request and is done on a needs basis.
Assessment Matrix
Not applicable
Course Overview: Access Course Overview