Course Title: TCF Advertising and Promotion
Part A: Course Overview
Program: C5165
Course Title: TCF Advertising and Promotion
Portfolio: DSC
Nominal Hours: 54.0
Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.Course Code |
Campus |
Career |
School |
Learning Mode |
Teaching Period(s) |
BUSM5582L |
Brunswick Campus |
TAFE |
350T Fashion & Textiles |
Face-to-Face |
Term1 2007,
Term1 2008 |
Course Contact: Yuping Li
Course Contact Phone: +61 3 9925 9145
Course Contact Email: yuping.li@rmit.edu.au
Course Description
To provide learners with the skills and knowledge to:
• Describe and outline the significant factors contributing to the success in selling
• Outline and apply the necessary knowledge, skills and techniques for successful selling
• Describe and outline the documentation to complete the selling process
• Describe the basic principles underlying the organization, planning and structure of a sales organisation
• Determine the number and organization of sales territories required by a sales organization based upon its sales strategies and market
• Apply basic forecasting and budget compatible with overall organizational objectives
• Identify the sales role as an aspect of the marketing plan.
Pre-requisite Courses and Assumed Knowledge and Capabilities
None
National Competency Codes and Titles
National Element Code & Title: |
LMTPDCL05A Dev/Present Des Concpt/s Wthn Specfd Gdlns 02/5 |
Elements: |
LMTPDCL05A/01 Research fashion and garment |
LMTPDCL05A/01 Research fashion and garment |
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LMTPDCL05A/02 Generate and select initial concepts in consultation with others |
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LMTPDCL05A/02 Generate and select initial concepts in consultation with others |
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LMTPDCL05A/03 Develop design concepts and details in consultation with others |
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LMTPDCL05A/03 Develop design concepts and details in consultation with others |
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LMTPDCL05A/04 Cost range/garment in conjunction with production area |
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LMTPDCL05A/04 Cost range/garment in conjunction with production area |
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LMTPDCL05A/05 Maintain records |
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LMTPDCL05A/05 Maintain records |
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This unit covers the skills and knowledge required for the development and presentation of garment design concepts to the client within specified guidelines in the enterprise. |
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National Element Code & Title: |
LMTSMGN01A Devlp & Implement a Sales or Mktg Plan 02/7 |
Elements: |
LMTSMGN01A/01 Analyse business goals and market trends |
LMTSMGN01A/01 Analyse business goals and market trends |
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LMTSMGN01A/02 Establish strategic directions |
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LMTSMGN01A/02 Establish strategic directions |
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LMTSMGN01A/03 Develop a sales or marketing plan |
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LMTSMGN01A/03 Develop a sales or marketing plan |
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LMTSMGN01A/04 Implement and monitor sales or marketing plan |
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LMTSMGN01A/04 Implement and monitor sales or marketing plan |
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LMTSMGN01A/05 Conduct plan review |
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LMTSMGN01A/05 Conduct plan review |
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LMTSMGN01A/06 Maintain records |
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LMTSMGN01A/06 Maintain records |
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This unit covers the skills and knowledge required to develop and implement a sales and marketing strategy in a TCF enterprise. |
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National Element Code & Title: |
RUAAG5203BMA Develop a Business Plan 02/6 |
Elements: |
RUAAG5203BMA/01 Specify business objectives and targets |
RUAAG5203BMA/01 Specify business objectives and targets |
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RUAAG5203BMA/02 Prepare and assess a cash flow budget for the planning period |
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RUAAG5203BMA/02 Prepare and assess a cash flow budget for the planning period |
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RUAAG5203BMA/03 Test variations in enterprise mix and operation to assess their effect on Business performance |
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RUAAG5203BMA/03 Test variations in enterprise mix and operation to assess their effect on business performance |
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RUAAG5203BMA/04 Prepare trial profit and loss statements and balance sheets |
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RUAAG5203BMA/04 Prepare trial profit and loss statements and balance sheets |
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RUAAG5203BMA/05 Identify and plan appropriate risk management strategies |
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RUAAG5203BMA/05 Identify and plan appropriate risk management strategies |
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RUAAG5203BMA/06 Identify the improvements and developments to be made during |
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RUAAG5203BMA/06 Identify the improvements and developments to be made during the planning period |
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RUAAG5203BMA/07 Identify the rights and obligations of the parties to contracts relevant to |
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RUAAG5203BMA/07 Identify the rights and obligations of the parties to contracts relevant to business operation |
Learning Outcomes
Refer to other sections of guide
Overview of Assessment
• Group work: produce a promotional plan for the YEP (Young Essential Project).
• Individual: examination on principles and concepts of advertising and promotions.