Course Title: Originate and develop the concept

Part B: Course Detail

Teaching Period: Term2 2011

Course Code: BUSM7780C

Course Title: Originate and develop the concept

School: 650T TAFE Business

Campus: City Campus

Program: C5194 - Diploma of Information Technology (General)

Course Contact : Paul Lewis

Course Contact Phone: +61 3 9925 1615

Course Contact

Name and Contact Details of All Other Relevant Staff

Paul Lewis (Teacher)
+61 3 9925 1615

Nominal Hours: 60

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites


Course Description

This unit defines the competency required to develop and implement an idea for a project. You will work in teams on the design, style and layout of a Website, using the latest standards in HTML and CSS.

This unit is delivered using a blend of classroom based and self-paced learning activities.

If you are undertaking this course in Melbourne from semester 2, 2012 onward your class will be held in a device-equipped teaching space. Each student group will have access to a laptop. It is however recommended that you have access to a mobile computing device to allow greater flexibility in terms of where you can work on campus both in and outside class times.

National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

CUFRAD01A Originate and develop the concept


1. Clarify creative ideas
2. Investigate approaches to the realisation of the idea
3. Evaluate possible approaches
4. Develop the concept to an operational level

Performance Criteria:

1.1 Identify purpose of production and who the audience/user for the product will be 
1.2 Refine the concept in terms of purpose, broad content, style, aesthetic effect, intended audience and other factors depending on the medium
1.3 Identify a range of different, innovative and creative solutions
1.4 Document the concept in an appropriate format 

2.1 Identify possible approaches and media to be used to achieve the desired outcome 
2.2 Evaluate the impact of different approaches and the creativity and technical feasibility of each
2.3 Consult with appropriate personnel, identifying and discussing a range of creative and technical approaches
2.4 Investigate the effects and advantages of various combinations of media to be used to achieve a creative, innovative and appropriate outcome
2.5 Identify the resources and equipment required by the project

3.1 Determine advantages and disadvantages of each approach/strategy based on criteria such as creativity, appropriateness to the user/audience, technical feasibility
3.2 Determine any constraints to realisation of the concept
3.3 Evaluate approaches and select the approach which will result in achieving the desired outcome

4.1 Develop a detailed specification for the project in terms of creativity, the audience/user, budget, and technical requirements 
4.2 Review the plan and the detailed specification and refine them
4.3 Specify the creative and technical requirements of the production

Learning Outcomes

Details of Learning Activities

Learning activities will include laboratory-based sessions on a variety of topics as shown in the Teaching Schedule below. Learning activities will generally consist of practical computer exercises based on teacher handouts.

Students should attend all sessions. Students will also be expected to undertake work on a small Web project and other activities for homework. 

Teaching Schedule

The total number of scheduled hours of teaching, learning and assessment involved in this course includes all planned activities including face to face classes, lectures, workshops and seminars, workplace visits, online learning and other forms of structured teaching and learning.
Week Beginning Monday
Topics Covered (Theory & Practical)                           Assessment Tasks
Week 01 – 4th Jul 2011
Course introduction & overview. An HTML template & tags. Comments 
Week 02 – 11th Jul 2011
Validation. HTML links, images & page layout with divs 
Week 03 – 18th Jul 2011
CSS syntax & styles. Classes & ids. Divs & HTML5 tags. Font, text & link styles

Initial review of Class Exercises

Week 04 – 27th Jul 2011
Block & inline elements. The box model. Sizing, borders, margins & padding 
Week 05 – 1st Aug 2011
Catch up session. Review taskReview of Class Exercises
Week 06 – 8th Aug 2011
CSS positioning & floats. Styling lists & links  
Week 07 – 15th Aug 2011
Class exercise. Review of latest Web technologies.Review of Class Exercises
Week 08 – 22nd Aug 2011
Skinning & stylesheets. Presentation & content. Images & image galleriesInitial Team Project specifications issued
VACATIONMid-semester break – Mon 29th Aug - Fri 2nd Sep 2011
Week 09 – 5th Sep 2011Background images. HTML tables. Styling tables with CSSReview of Class Exercises
Week 10 – 12th Sep 2011
Intro to HTML forms. Email forms & form processingStage 1 of Team Project due
Week 11– 19th Sep 2011
More on forms. Styling forms with CSS. Work on Team ProjectReview of Class Exercises
Week 12 – 26th Sep 2011
Intro to Flash, rollovers, audio, video & blogs etc. Work on Team ProjectStage 2 of Team Project due
Week 13 – 3rd Oct 2011Revision for final practical test. Work on Team Project 
Week 14 – 10th Oct 2011Practical test conducted. Work on Team ProjectFinal review of Classs Exercises
Week 15 – 17th Oct 2011
Final work on Team Project. Getting a site online. Domains, hosting & FTP.Stage 3 of Team Project due
Week 16 – 24th Oct 2011Final Team Project demonstrations. Course & assessment feedbackFinal Team Project Demonstrations

Students who have been granted special consideration, or are required to complete additional work in order to demonstrate competency, will be able to submit or sit their assessment task by arrangement with the class teacher in weeks 17 or 18.

Learning Resources

Prescribed Texts

Lowery, J & Fletcher, M (2011), HTML5 24-Hour Trainer, Wiley Publishing

This book is pitched at an ideal level for beginning students. It covers and strong in both HTML and CSS and is very up-to date. It is also quite moderately priced, and comes with some excellent interactive videos on DVD.

It is expected that all students will purchase a copy of this text as soon as possible. Students will be working directly on practical tasks from this book in some cases. 



Other materials will include worksheets distributed by the teacher in class and various Websites which will be indicated.

Other Resources


Overview of Assessment

Students must demonstrate an understanding of all elements of competency to be deemed competent.

A range of assessment methods are used to assess practical skills and knowledge, for example:
• Direct questioning combined with review of portfolios of evidence and third party workplace reports of on-the-job performance by the candidate
• Review of authenticated documents from the workplace or training environment
• Demonstration of techniques

Assessment Tasks

Class Exercises
Students will be expected to complete and demonstrate a variety of exercises which they have performed in the classroom. All files must be created individually, and submitted or demonstrated when requested. In some cases printouts may be required.

Team Project
Working in teams, students will plan and develop a static Website for a small business using the latest standards in HTML and CSS The site will be designed, styled and laid-out with stylesheets developed by team members.
Stage 1: HTML & basic CSS from each team member
Stage 2: Initial HTML & CSS from team as whole
Stage 3: Final HTML & CSS from team as a whole

Practical Test
There will be a major in-class practical test in which students will be required to demonstrate how to create a Web page using HTML and style the page using CSS. Resources such as Websites, textbooks and previously written code may be used.

Assessment Matrix

Originate and develop the concept

Competency Elements

Class Exercises


Team Project




Element 1 – Clarify creative ideasYesYesNo
Element 2 – Investigate approaches to the realisation of the ideaYesYesNo
Element 3 – Evaluate possible approiachesYesYesYes
Element 4 – Develop the concept to an operational levelYesYesYes

Other Information

Competency and grading requirements:

To be deemed competent students must demonstrate an understanding of all elements of this competency. Assessment methods have been designed to measure achievement of each competency in a flexible manner over multiple tasks.

Students are advised that they are likely to be asked to personally demonstrate their work to their teacher to ensure that the relevant competency standards are being met.

All competency-based assessments for this course must be completed in order to achieve a CA (Competency Achieved) award.

Each assessment task will also carry a numerical weighting to be used for grading purposes. The grade applied will only be awarded if a CA has been achieved in all compulsory assessment tasks.

If a student has been assessed as NYC (Not Yet Competent) in any of the assessment tasks, the weighting will carry no value until the student has obtained a CA.

If a CA is achieved on re-assessment, a maximum mark of 50% of the original weighting will be granted for that assessment.

Re-assessments will only be granted to students who were either unsuccessful in the first attempt, or have an approved application for special consideration.

Course Overview: Access Course Overview