Course Title: Undertake marketing activities

Part B: Course Detail

Teaching Period: Term1 2016

Course Code: MKTG7840C

Course Title: Undertake marketing activities

School: 345T Media and Communication

Campus: City Campus

Program: C6125 - Advanced Diploma of Professional Screenwriting

Course Contact : Program Administration

Course Contact Phone: +61 3 9925 4815

Course Contact

Name and Contact Details of All Other Relevant Staff

Teacher: John Reeves

Phone: 03 9925 4895

Nominal Hours: 50

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites

Required Prior Study

At RMIT you are required to have completed all first year courses before enrolling in this course.

Course Description

In this course, you gain valuable industry experience that will help you to market yourself as a writer and/or script editor. You research the wider screenwriting industry to source a work placement in an area  that interests you, and market yourself and your writing projects in order to arrange a placement.  During your placement, you strengthen your industry networks and establish relationships which enhance your professional reputation while observing and participating in the development or production of current projects with industry mentors. You then reflect on ways that this industry experience will allow you to market yourself and your projects more effectively in the future. 

Industry Placement Requirements
An agreement including schedule and relevant insurance documentation is required to be completed before commencing each placement (local and international). International placements must be registered and processed through RMIT Education Abroad. In the case where a placement ends early, please refer to 6. Early Termination of Placements in the Work Integrated Learning Procedure.

National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

BSBMKG414B Undertake marketing activities


3. Implement marketing activities

Performance Criteria:

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<font size="3"><font face="Times New Roman">3.1.            Determine and access resources required for work activities<o:p></o:p></font></font>

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<font size="3"><font face="Times New Roman">3.2.            Undertake marketing activities within job role<o:p></o:p></font></font>

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<font size="3"><font face="Times New Roman">3.3.            Assist with assigning responsibilities and functions to relevant personnel performing specific marketing functions<o:p></o:p></font></font>

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<font size="3"><font face="Times New Roman">3.4.            Monitor marketing activities, and review and amend activity plan as required<o:p></o:p></font></font>

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4. Review marketing activities

Performance Criteria:

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<font size="3"><font face="Times New Roman">4.1.            Measure and record outcomes of marketing activities <o:p></o:p></font></font>

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<font size="3"><font face="Times New Roman">4.2.            Review marketing activities against expected outcomes and record identified improvements <o:p></o:p></font></font>

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<font size="3"><font face="Times New Roman">4.3.            Prepare reports of marketing activities and communicate to relevant enterprise personnel<o:p></o:p></font></font>

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1. Research marketing information

Performance Criteria:

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<font size="3"><font face="Times New Roman">1.1.            Research the concept of marketing as it applies to the organisation<o:p></o:p></font></font>

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<font size="3"><font face="Times New Roman">1.2.            Identify and analyse organisation's marketing plan and relevant policies and procedures <o:p></o:p></font></font>

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<font size="3"><font face="Times New Roman">1.3.            Identify need for marketing activities from the established marketing plan <o:p></o:p></font></font>

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<font size="3"><font face="Times New Roman">1.4.            Investigate previous marketing activities for relevant information<o:p></o:p></font></font>

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<font size="3"><font face="Times New Roman">1.5.            Identify profile of the market segment<o:p></o:p></font></font>

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<font size="3"><font face="Times New Roman">1.6.            Identify positioning and market mix for each target segment<o:p></o:p></font></font>

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<font size="3"><font face="Times New Roman">1.7.            Identify outcomes expected from marketing activities<o:p></o:p></font></font>

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2. Plan marketing activities

Performance Criteria:

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<font size="3"><font face="Times New Roman">2.1.            Undertake analysis of collected basic marketing information<o:p></o:p></font></font>

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<font size="3"><font face="Times New Roman">2.2.            Develop and document work activity plans for marketing activities <o:p></o:p></font></font>

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<font size="3"><font face="Times New Roman">2.3.            Obtain approval of plans from relevant enterprise personnel<o:p></o:p></font></font>

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Learning Outcomes

On successful completion of this course, you will have developed important professional networks and an awareness of ways in which you can market yourself as a freelancer in the broader screewriting industry.

Details of Learning Activities

In this course, you will learn through:

• online and other research
• work integrated learning
• teacher directed learning
• one-on-one discussion with your teacher
• independent study
• analysis and reflective practice

Teaching Schedule

Your 1-2 week (minimum 35 hours) industry placement takes place over a period of time to be negotiated by you with your host employer/s.

Each student’s work schedule will be different, so there is no ongoing weekly outline for classes. However, there will be introductory classes held in Semester 1 which aim to provide you with an overview of  the unit of competency and information regarding the routines and protocols related to Practical Placement activities.

After this first scheduled meeting, you will research and explore the screenwriting industry in order to source a work placement in an area that interests you. You will develop a strategy, with the help of your teacher, to market yourself and your writing projects in order to arrange a placement. Your teacher will provide support and approve the arrangements and the scope of the position. Taking into account your study timetable and the needs of the host organisation, you then negotiate and complete your industry placement.

You are expected to maintain regular contact with your teacher through face-to-face meetings and through e-mail. These meetings are scheduled by you and the teacher together and will be logged and minuted as part of your assessment.

Learning Resources

Prescribed Texts

While there are no prescribed texts you are strongly advised to make use of the listings of recommended reading and viewing posted on Blackboard, which will be updated on an ongoing basis.


You are advised to look at the course myRMIT site for ongoing updated information.

Other Resources

You will require access to a computer and the internet for this course. RMIT will provide you with further resources and tools for learning through our online systems and access to specialized facilities and relevant software. You will also have full access to the extensive Carlton and Swanston library resources.

Overview of Assessment

Assessment for this course is ongoing throughout the semester. Your knowledge and understanding of course content is assessed through your market research, your engagement with industry networks and a written report reflecting on your ability to establish and conduct relationships with industry.  You will also be assessed through a report from your host employer, that can be used as part of your future marketing strategy.

Assessment Tasks

To demonstrate competency in this course you need to complete all of the following pieces of assessment to a satisfactory standard. You will receive written feedback on all assessment (refer to Blackboard for assessment criteria).

Assessment #1: Action plan
A one-page action plan including a short description of the type of placement opportunity at which you’re aiming; the targeted organisations/individuals, their market segments, and your strategies for marketing yourself to them. You should also include an appraisal of how the experience you will gain while completing this placement might help you market yourself and your projects in the future.

Due: Tuesday 16 February

Assessment #2: Organisation of a placement/Placement Journal
You are asked to maintain a personal Placement Journal as you research your target segment, market yourself, source, secure and organise a placement with the help and support of your teacher.

Your placement should be arranged by Tuesday 12 July. Your Placement Journal should be lodged with your teacher during your professional conversation on or after Thursday 20 October.

Assessment #3: Complete the Placement
You will engage in script writing, development or editing work (or related work) with a professional production company or individual, or on an approved project. This engagement can take the form of observation and/or involvement in the writing process or other related tasks, including writing brief sample scenes or scripts for the production and obtaining feedback on your work from others involved in the project.

During your placement, you will organise a meeting with your workplace mentor to gain feedback on your career plan, as generated in your first-year studies, and to gain an understanding of the market in which the organisation or mentor works in. The details of this meeting, including feedback from your mentor and your own reflections on what was discussed, will form part of your later Professional Conversation.

Due: Placement needs to be completed by Monday 3 October.

Assessment # 4: Mentor Evaluation
Please supply a report from your mentor/ placement host in the form of a letter of reference. This should be submitted together with your Placement Journal during your professional conversation on or after Thursday 20 October.

Assessment #5: Your Placement Report/Professional Conversation
In a 15-minute recorded Professional Conversation with your teacher, you will be asked to reflect and report on your placement from the perspective of a screenwriter about to enter the workplace. This will include revisiting your first-year career plan, reviewing changes in perspective across your training program, and some indication of your future career pathway. Specific aspects include:

  • the market your host organisation/individual operates in. How does it position itself? How does it differentiate itself from others? Where is it heading? What is its vision?
  • your renewed understanding of roles and responsibilities of relevant personnel, script development, methods of accountability, scheduling, briefing, etc.
  • the collaborative working process, and your ability to contribute to it
  • the various steps you have taken to market yourself and to broaden your professional network
  • how you have broadened your skills and employability through the tasks allocated, conversations with your workplace mentor, observation of script development, the production process and all writing and related tasks undertaken
  • how the placement experience has enriched and perhaps altered your career development goals
  • what course of action you will take into the future to build on the experience your placement has provided, and to increase your marketing profile and experience in the industry.

Due: On or after Thursday 20 October (as scheduled with teacher)

Grades which apply to courses delivered in accordance with competency-based assessment (not graded).

CAG Competency Achieved
NYC Not Yet Competent
DNS Did Not Submit for Assessment

Assessment Matrix

The assessment matrix demonstrates alignment of assessment tasks with the relevant Unit of Competency. These are available through the course contact in Program Administration.

Other Information

 <font face="Cambria"><font size="3">Other Information <o:p></o:p></font></font>

<font size="3" face="Cambria">Please refer to the RMIT student page for extensive information about study support, assessment, extensions, appeals and a range of other matters: </font><font size="3" color="#0000ff" face="Cambria"></font><o:p></o:p>

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<font face="Cambria"><font size="3">Cover Sheet for Submissions: </font></font>

<font face="Cambria"><font size="3">You must complete and sign a submission cover sheet for every piece of submitted work, including online submissions. <o:p></o:p></font></font>
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<font size="3"><font face="Cambria">Attendance:</font></font>

<font face="Cambria"><font size="3">Your learning experience will involve class-based teaching, discussion, demonstration and practical exercises.</font></font>

<font face="Cambria"><font size="3">It is strongly advised that you attend all timetabled sessions. This will allow you to engage in the required learning activities, ensuring you the maximum opportunity to complete this course successfully.<o:p></o:p></font></font>

<o:p></o:p><font face="Cambria"><font size="3">Assessment Feedback:  <o:p></o:p></font></font>
<font face="Cambria"><font size="3">You will receive spoken and written feedback on all your work.  Where relevant, this feedback will also include suggestions on how you can proceed to the next stage of developing your projects.<o:p></o:p></font></font>
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<o:p></o:p><font face="Cambria"><font size="3">Student Progress: <o:p></o:p></font></font>
<font face="Cambria"><font size="3">Monitoring academic progress is an important enabling and proactive strategy designed to assist you in achieving your learning potential. <o:p></o:p></font></font><font size="3" color="#0000ff" face="Cambria"></font><o:p></o:p>

</o:p><font face="Cambria"><font size="3">Adjustments to Assessment <o:p></o:p></font></font>
<font face="Cambria"><font size="3">If you are unable to complete any piece of assessment satisfactorily by the due date, you can choose to apply for an adjustment to your assessment. RMIT University offers a range of adjustments designed to support you in your studies, including an extension of time to complete the assessment.<o:p></o:p></font></font>

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<font face="Cambria"><font size="3">Academic Integrity and Plagiarism: <o:p></o:p></font></font>

<font face="Cambria"><font size="3">RMIT University has a strict policy on plagiarism and academic integrity. Please refer to the website for more information on this policy.<o:p></o:p></font></font>

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<font face="Cambria"><font size="3">Credit Transfer and Recognition of Prior Learning <o:p></o:p></font></font>

<font face="Cambria"><font size="3">Credit transfer is the recognition of previously completed formal learning (an officially accredited qualification).<o:p></o:p></font></font>

<font face="Cambria"><font size="3">Recognition of Prior Learning (RPL) is an assessment process that allows you to demonstrate competence using the skills you have gained through experience in the workplace, voluntary work, informal or formal training or other life experiences. <o:p></o:p></font></font>

<o:p></o:p><font face="Cambria"><font size="3">Recognition of Current Competency (RCC) RCC applies only if you have previously successfully demonstrated competence in a unit of competency, and now require to be reassessed to ensure that the competence is being maintained. <o:p></o:p></font></font>

<o:p></o:p><o:p><font size="3" face="Cambria"> </font></o:p><font face="Cambria"><font size="3">Please speak to your teacher if you wish to discuss applying for Credit Transfer, RPL, or RCC for the unit(s) of competency addressed in this course.<o:p></o:p></font></font>

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Course Overview: Access Course Overview