Course Title: Fashion Retail Experience Design

Part A: Course Overview

Course Title: Fashion Retail Experience Design

Credit Points: 12.00


Course Code




Learning Mode

Teaching Period(s)


RMIT University Vietnam


350H Fashion & Textiles


Viet1 2023,
Viet1 2024

Course Coordinator: Dr Tarun Panwar

Course Coordinator Phone: +61 3 9925 9223

Course Coordinator Email:

Course Coordinator Location: B511 F01 R001

Course Coordinator Availability: By appointment

Pre-requisite Courses and Assumed Knowledge and Capabilities

Required Prior Study

You should have satisfactorily completed MKTG1442/MKTG1443/MKTG1503 Introduction to Fashion Retailing before you commence this course. 

Alternatively, you may be able to demonstrate the required skills and knowledge before you start this course.

Contact your course coordinator if you think you may be eligible for recognition of prior learning.

For your information go to RMIT Course Requisites webpage.

Course Description

This course examines the intricate aspects that comprise the new retail ‘ecosystem’. You will learn how to design and manage a delicate and balanced approach to the management of: a physical presence; a cyber or online presence; and hybrid retail formats (such as ‘click and collect’). You will examine the customer retail experience with particular emphasis on customer mapping models, store layout and design aspects, space productivity and the use of digital technology. You will explore the key aspects and use of consistent and creative visual merchandising practices (both instore and online).

Objectives/Learning Outcomes/Capability Development

Program Learning Outcomes 

In this course you will develop the following program learning outcomes:

PLO2: Apply a range of creative and commercial skills to successfully practice in a range of roles in the field of fashion enterprise.

PLO3: Demonstrate creativity, critical thinking and innovation to identify and solve problems in diverse contexts within the field of fashion enterprise.

PLO5: Work with others in a range of roles and contexts, demonstrating cultural, environmental and social awareness through ethical and reflective practice.

PLO6: Take initiative and apply judgment in planning, problem-solving and decision making in your practice or future study.

Course Learning outcomes 

Upon successful completion of this course, you will be able to:

CLO 1: Explain all key elements of a ‘retail ecosystem’.

CLO 2: Communicate the basic elements of a customer journey  or customer experience map.

CLO 3: Explain the key elements and principles of visual merchandising.

CLO 4: Review and analyse the principles of retail store and space productivity.

CLO 5: Compare various types of visual merchandising strategies.

CLO 6: Demonstrate creativity and critical thinking to design a retail store presence.

Overview of Learning Activities

Your learning will be facilitated via a range of in-class and online activities that will require both individual and collaborative engagement. Class activities promote your ability to enquire, investigate, analyse and solve fashion business problems. 

Overview of Learning Resources

RMIT will provide you with resources and tools for learning in this course through our online systems.

A list of recommended learning resources will be provided by your lecturer, including books, journal articles and web resources. You will also be expected to seek further resources relevant to the focus of your own learning.

RMIT Library provides extensive resources for fashion and textiles students. 

Search the library and consult the Fashion and Textiles Subject Guides for more information. 

The library also provides guides on academic referencing and assistance is available via phone, chat and email.

Overview of Assessment

You will be assessed on how well you meet the course learning outcomes and on your development against the program learning outcomes.

Feedback will be given on all assessment tasks.

Assessment tasks are directly aligned with each Course Learning Outcome. They are as follows:

Assessment Task 1: Store report (30%)
CLOs: 1, 3 & 4

Assessment Task 2: Customer Experience Map / VM Analysis (40%)
CLOs: 2 & 5

Assessment Task 3: Store Design Project (30%)
CLOs: 5 & 6 

If you have a long-term medical condition and/or disability it may be possible to negotiate to vary aspects of the learning or assessment methods. You can contact the program coordinator or Equitable Learning Services if you would like to find out more.

Your course assessment conforms to RMIT assessment principles, regulations, policies, procedures and instructions.