Course Title: Develop content for publication

Part A: Course Overview

Program: C4405 Certificate IV in Professional Writing and Editing

Course Title: Develop content for publication

Portfolio: Vocational Education

Nominal Hours: 70

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Important Information:

Please note that this course may have compulsory in-person attendance requirements for some teaching activities. 

To participate in any RMIT course in-person activities or assessment, you will need to comply with RMIT vaccination requirements which are applicable during the duration of the course. This RMIT requirement includes being vaccinated against COVID-19 or holding a valid medical exemption. 

Please read this RMIT Enrolment Procedure as it has important information regarding COVID vaccination and your study at RMIT:

Please read the Student website for additional requirements of in-person attendance: 

Please check your Canvas course shell closer to when the course starts to see if this course requires mandatory in-person attendance. The delivery method of the course might have to change quickly in response to changes in the local state/national directive regarding in-person course attendance. 

This unit of competency is studied in conjunction with CUAWRT301 Write content for a range of media.


Course Code




Learning Mode

Teaching Period(s)


City Campus


515T Creative Industries

Face-to-Face or Internet

Term1 2022

Course Contact: Dzintra Boyd and Sarah Vincent

Course Contact Phone: +61399254269 (Dzintra)

Course Contact Email:

Course Description

Content writing is a fast-growing, exciting field with endless possibilities. In this course you will learn how to write creative, engaging and effective content across a range of media, social media, styles and forms. Find out how to hook users, work with analytics and refine agile writing skills ranging from hot takes to UX basics – creating content that’s accessible and built for user needs. This course will give you the confidence to take on new and emerging industry trends, keeping you relevant in a shifting media landscape.

This course is titled Content Writing and comprises two competencies, which are co-delivered and co-assessed:

  • CUAWRT301 Write content for a range of media
  • CUAWRT407 Develop content for publication.

Pre-requisite Courses and Assumed Knowledge and Capabilities


National Competency Codes and Titles

National Element Code & Title:

CUAWRT407 Develop content for publication


1. Determine requirements of content development task

2. Develop and refine concept for content

3. Research and determine appropriate writing techniques for content

4. Determine resources required to develop content

5. Plan content development

6. Complete content

Learning Outcomes

On successful completion of this course you will have developed and applied the skills and knowledge of:

  • writing, structuring and formatting effective and engaging content across a range of styles and media
  • creating content relevant for a specified audience, tone and purpose using relevant software
  • basic editing techniques, relevant media law and codes of practice, and workplace safety.

Overview of Assessment

Assessment is ongoing throughout the course and will include a range of practical and theory components. Full assessment briefs will be provided and can be found on Canvas.

This is a Vocational Education and Training qualification and is assessed for Competency. To be assessed as Competent means you have consistently demonstrated the required knowledge and skills at a standard required in the workplace. To be assessed as Competent in this course, you will need to complete each assessment task to a satisfactory standard. You will receive feedback from the teacher at the conclusion of each assessment task.

Results that apply to courses that are delivered and assessed in accordance with competency-based assessment are:

CA: Competency Achieved
NYC: Not Yet Competent
DNS: Did not Submit for Assessment