Course Title: Develop content for publication

Part B: Course Detail

Teaching Period: Term1 2022

Course Code: COMM7373C

Course Title: Develop content for publication

Important Information:

Please note that this course may have compulsory in-person attendance requirements for some teaching activities. 

To participate in any RMIT course in-person activities or assessment, you will need to comply with RMIT vaccination requirements which are applicable during the duration of the course. This RMIT requirement includes being vaccinated against COVID-19 or holding a valid medical exemption. 

Please read this RMIT Enrolment Procedure as it has important information regarding COVID vaccination and your study at RMIT: https://policies.rmit.edu.au/document/view.php?id=209

Please read the Student website for additional requirements of in-person attendance: https://www.rmit.edu.au/covid/coming-to-campus 


Please check your Canvas course shell closer to when the course starts to see if this course requires mandatory in-person attendance. The delivery method of the course might have to change quickly in response to changes in the local state/national directive regarding in-person course attendance. 

This unit of competency is studied in conjunction with CUAWRT301 Write content for a range of media.



School: 515T Creative Industries

Campus: City Campus

Program: C4405 - Certificate IV in Professional Writing and Editing

Course Contact: Dzintra Boyd and Sarah Vincent

Course Contact Phone: +61399254269 (Dzintra)

Course Contact Email: dzintra.boyd@rmit.edu.au and sarah.vincent@rmit.edu.au


Name and Contact Details of All Other Relevant Staff

Teacher: Melissa Cranenburgh

melissa.cranenburgh@rmit.edu.au

Nominal Hours: 70

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites

None

Course Description

Content writing is a fast-growing, exciting field with endless possibilities. In this course you will learn how to write creative, engaging and effective content across a range of media, social media, styles and forms. Find out how to hook users, work with analytics and refine agile writing skills ranging from hot takes to UX basics – creating content that’s accessible and built for user needs. This course will give you the confidence to take on new and emerging industry trends, keeping you relevant in a shifting media landscape.

This course is titled Content Writing and comprises two competencies, which are co-delivered and co-assessed:

  • CUAWRT301 Write content for a range of media
  • CUAWRT407 Develop content for publication.



National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

CUAWRT407 Develop content for publication

Element:

1. Determine requirements of content development task

Performance Criteria:

1.1 Identify purpose and audience for the task 1.2 Select language and writing style appropriate for the purpose and audience

Element:

2. Develop and refine concept for content

Performance Criteria:

2.1 Use safe work practices including addressing ergonomic requirements when undertaking work tasks 2.2 Develop concept based on the purpose and intended audience 2.3 Document concept and seek feedback from relevant parties 2.4 Refine writing concept as required

Element:

3. Research and determine appropriate writing techniques for content

Performance Criteria:

3.1 Research content development techniques and approaches 3.2 Identify how content development techniques achieve different technical effects and audience impact 3.3 Identify how the use of photography and videography can supplement content 3.4 Adapt and apply content development techniques for the concept 3.5 Seek feedback from relevant parties about the effectiveness and suitability of the applied techniques

Element:

4. Determine resources required to develop content

Performance Criteria:

4.1 Identify resources and software required to develop the content 4.2 Identify constraints that may impact on the content development 4.3 Consider constraints and the availability of resources and revise the concept accordingly

Element:

5. Plan content development

Performance Criteria:

5.1 Gather resources required to develop content 5.2 Organise tasks and develop a timeline to complete the content 5.3 Agree on a timeline for completion of content with relevant parties

Element:

6. Complete content

Performance Criteria:

6.1 Refine concept and develop content using content development software and relevant techniques. 6.2 Evaluate language, structure and style of the content, taking into account the intended audience and purpose 6.3 Assess content to identify any potential copyright and intellectual property requirements 6.4 Refine content using basic editing techniques


Learning Outcomes


On successful completion of this course you will have developed and applied the skills and knowledge of:

  • writing, structuring and formatting effective and engaging content across a range of styles and media
  • creating content relevant for a specified audience, tone and purpose using relevant software
  • basic editing techniques, relevant media law and codes of practice, and workplace safety.



Details of Learning Activities

In this course you learn through:

1. In-class activities:

  • lectures 
  • teacher directed group activities/projects 
  • class exercises to review discussions/lectures 
  • peer teaching and class presentations 
  • group discussion 
  • class exercises 

2. Out-of-class activities:

  • independent project based work 
  • writing and reading assignments 
  • online and other research 
  • independent study


Teaching Schedule


Week

Topic

Assessments

Clustered units

Week 1

Introduction to digital content

Health and safety and ergonomics of computer use

Writing and editing processes

Assessment 1 briefing 



CUAWRT301 Write content for a range of media

1. Prepare to write content

2. Draft content


CUAWRT407 Develop content for publication

1. Determine requirements of content development task

2. Develop and refine concept for content

3. Research and determine appropriate writing techniques for content

4. Determine resources required to develop content

5. Plan content development

Week 2

How reading onscreen differs from print

Principles and techniques of digital content writing (including headings, word choice, sentence length, frontloading, hanging lists)

Writing for interactivity and accessibility


CUAWRT301 Write content for a range of media

1. Prepare to write content

2. Draft content


CUAWRT407 Develop content for publication

1. Determine requirements of content development task

2. Develop and refine concept for content

3. Research and determine appropriate writing techniques for content

4. Determine resources required to develop content

5. Plan content development

Week 3

Targeting audiences and user personas

Using analytical data

Relevant media laws


CUAWRT301 Write content for a range of media

1. Prepare to write content

2. Draft content


CUAWRT407 Develop content for publication

1. Determine requirements of content development task

2. Develop and refine concept for content

3. Research and determine appropriate writing techniques for content

4. Determine resources required to develop content

5. Plan content development

Week 4

Using visual and audio-visual content

Software


CUAWRT301 Write content for a range of media

1. Prepare to write content

2. Draft content


CUAWRT407 Develop content for publication

1. Determine requirements of content development task

2. Develop and refine concept for content

3. Research and determine appropriate writing techniques for content

4. Determine resources required to develop content

5. Plan content development

Week 5

 

Assessment 2 briefing

Major writing forms online: listicles, how-to articles, first-person pieces, opinion articles (hot takes), reviews, Q&As, infographics etc 

Assessment 1: Know your content DUE


Assessment 2 – Part 1: User Persona DUE



CUAWRT301 Write content for a range of media

1. Prepare to write content

2. Draft content


CUAWRT407 Develop content for publication

1. Determine requirements of content development task

2. Develop and refine concept for content

3. Research and determine appropriate writing techniques for content

4. Determine resources required to develop content

5. Plan content development

 

Week 6

Content-focused website design and UX writing

Adapting content for the web: rolling corporate content

 

CUAWRT301 Write content for a range of media

1. Prepare to write content

2. Draft content


CUAWRT407 Develop content for publication

1. Determine requirements of content development task

2. Develop and refine concept for content

3. Research and determine appropriate writing techniques for content

4. Determine resources required to develop content

5. Plan content development

 

Week 7

Audio-visual material: audio posts, vlogs, visual media, writing scripts


CUAWRT301 Write content for a range of media

1. Prepare to write content

2. Draft content


CUAWRT407 Develop content for publication

1. Determine requirements of content development task

2. Develop and refine concept for content

3. Research and determine appropriate writing techniques for content

4. Determine resources required to develop content

5. Plan content development

Week 8

Developing and working with a style guide  


CUAWRT301 Write content for a range of media

1. Prepare to write content

2. Draft content

CUAWRT407 Develop content for publication

1. Determine requirements of content development task

2. Develop and refine concept for content

3. Research and determine appropriate writing techniques for content

4. Determine resources required to develop content

5. Plan content development

 

Week 9

User-testing – workshopping class 

Assessment 2: Part 2 – Plan and draft content DUE

CUAWRT301 Write content for a range of media

1. Prepare to write content

2. Draft content

CUAWRT407 Develop content for publication

1. Determine requirements of content development task

2. Develop and refine concept for content

3. Research and determine appropriate writing techniques for content

4. Determine resources required to develop content

5. Plan content development

Week 10

Good Friday - no class




Mid-semester break from Friday 15 April to Monday 25 April inclusive

 

Week 11

More on analytics

Basic coding for a simple CMS  


CUAWRT301 Write content for a range of media

1. Prepare to write content

2. Draft content

3. Finalise content


CUAWRT407 Develop content for publication


1. Determine requirements of content development task

2. Develop and refine concept for content

3. Research and determine appropriate writing techniques for content

4. Determine resources required to develop content

5. Plan content development

6. Complete content

Week 12

Assessment 3 briefing

Different social media platforms: features, audiences and purposes


Assessment 2: Part 3 – Finalise and post content DUE

CUAWRT301 Write content for a range of media

1. Prepare to write content

2. Draft content

3. Finalise content


CUAWRT407 Develop content for publication


1. Determine requirements of content development task

2. Develop and refine concept for content

3. Research and determine appropriate writing techniques for content

4. Determine resources required to develop content

5. Plan content development

6. Complete content

Week 13

Developing a social media strategy, developing posts and using a management system 


CUAWRT301 Write content for a range of media

1. Prepare to write content

2. Draft content

3. Finalise content


CUAWRT407 Develop content for publication


1. Determine requirements of content development task

2. Develop and refine concept for content

3. Research and determine appropriate writing techniques for content

4. Determine resources required to develop content

5. Plan content development

6. Complete content

Week 14

Showcase and semester review  



Week 15


Assessment 3: Managing the socials DUE

 



Learning Resources

Prescribed Texts


References


Other Resources

You will require access to a computer and to the internet for this course. RMIT will provide you with resources and tools for learning in this course through our online systems and access to specialised facilities and relevant software. You will also have access to the library resources.

The University Library has extensive resources and provides subject specialist expertise, research advice, help with referencing and support through:

The Learning Lab
https://www.rmit.edu.au/students/study-support/learning-lab

The Study Support Hub
https://www.rmit.edu.au/students/study-support/study-support-hub 


Overview of Assessment

Assessment is ongoing throughout the course and will include a range of practical and theory components. Full assessment briefs will be provided and can be found on Canvas.

This is a Vocational Education and Training qualification and is assessed for Competency. To be assessed as Competent means you have consistently demonstrated the required knowledge and skills at a standard required in the workplace. To be assessed as Competent in this course, you will need to complete each assessment task to a satisfactory standard. You will receive feedback from the teacher at the conclusion of each assessment task.

Results that apply to courses that are delivered and assessed in accordance with competency-based assessment are:

CA: Competency Achieved
NYC: Not Yet Competent
DNS: Did not Submit for Assessment



Assessment Tasks

Students enrolled in Vocational Education and Training qualifications are assessed for Competency. To be assessed as Competent means you have consistently demonstrated the required knowledge and skills at a standard expected in the workplace. To be assessed as Competent in this course, you will need to complete each assessment task to a satisfactory standard. You will receive feedback from the teacher at the conclusion of each assessment task.

You should refer to the assessment brief which is available through Canvas for full assessment criteria.

Assessment 1: Know your content

Due: Week 5

This assessment is a short-answer knowledge assessment designed to assess your knowledge of writing content for a range of media, in particular writing digital content.

Assessment 2: Creating content

Due: Part 1: Week 5; Part 2: Week 9; Part 3: Week 12

This assessment will allow you to design, draft, test and create content across a range of writing styles and media, with a strong focus on audience, tone and purpose. You will be getting hands on experience, creating user-focussed content for the class website.

Assessment 3: Managing the socials

Due: Week 15

In this task you will create a social media strategy for two marketing campaigns, write each of the planned posts, and schedule them as required.

Once you have achieved competency for all assessments in a unit of competency, you will receive an overall result. If you have not completed an assessment task to a satisfactory standard, you will be given an opportunity to resubmit that task within one week of receiving feedback from your teacher. If the resubmission is deemed unsatisfactory, the matter will be referred to the Program Coordinator.

Results that apply to courses that are delivered and assessed in accordance with competency-based assessment are:

CA: Competency Achieved
NYC: Not Yet Competent
DNS: Did not Submit for Assessment


Assessment Matrix

he assessment matrix demonstrates alignment of assessment tasks with the relevant unit of competency. These matrices are available through Program Administration.

Other Information

Attendance
Your learning experience will involve class-based teaching, discussion, demonstration and practical exercises

It is strongly advised that you attend all timetabled sessions. This will allow you to engage in the required learning activities, ensuring you the maximum opportunity to complete this course successfully.

Information about your studies
You can access My Studies through the RMIT website for information about timetables, important dates, assessment dates, results and progress, Canvas etc.

https://www.rmit.edu.au/students

Assessment
Information on assessment including Special consideration, Adjustments to assessment, (eg. applying for an extension of time):

https://www.rmit.edu.au/students/student-essentials/assessment-and-exams/assessment

Academic Integrity and Plagiarism
RMIT University has a strict policy on plagiarism and academic integrity. Please refer to the website for more information on this policy.

https://www.rmit.edu.au/students/student-essentials/assessment-and-exams/academic-integrity

Credit Transfer and Recognition of Prior Learning
Credit transfer is the recognition of previously completed formal learning (an officially accredited qualification).

Recognition of Prior Learning (RPL) is an assessment process that allows you to demonstrate competence using the skills you have gained through experience in the workplace, voluntary work, informal or formal training or other life experiences.  

Please speak to your teacher if you wish to discuss applying for Credit Transfer or RPL for the unit(s) of competency addressed in this course.

https://www.rmit.edu.au/students/student-essentials/enrolment/apply-for-credit

Course Overview: Access Course Overview