Part B: Course Detail
Teaching Period: Term1 2025
Course Code: MKTG6107C
Course Title: Develop and apply knowledge of communications industry
School: 525T Business & Enterprise
Campus: City Campus
Program: C4413 - Certificate IV in Marketing and Communication
Course Contact: Nick Reynolds
Course Contact Phone: +61 3 9925 0791
Course Contact Email: nick.reynolds@rmit.edu.au
Name and Contact Details of All Other Relevant Staff
Anna Osherov
anna.osherov@rmit.edu.au
Nominal Hours: 40
Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.
Pre-requisites and Co-requisites
None
Course Description
This unit describes the skills and knowledge required to research, analyse and apply knowledge of the communications industry. This includes the marketing communications industries.
The unit applies to individuals in entry-level positions who have a general knowledge of the structure, organisation and function of the communications industry. Individuals in this role may have a limited leadership and guidance responsibility to others.
National Codes, Titles, Elements and Performance Criteria
National Element Code & Title: |
BSBMKG439 Develop and apply knowledge of communications industry |
Element: |
1. Research and analyse communications information |
Performance Criteria: |
1.1 Identify and access sources of information on the communications industry 1.2 Research identified sources of information and document outcomes 1.3 Analyse the communications industry sectors, associations, networks and societal role and key stakeholders 1.4 Analyse technological developments, trends and issues of the for communication industry |
Element: |
2. Develop communications deliverables |
Performance Criteria: |
2.1 Identify resources and task requirements for developing deliverables, with relevant personnel 2.2 Use research to prepare deliverable according to organisational policies and procedures 2.3 Organise information included in the communications 2.4 Establish criteria for assessing deliverable 2.5 Share deliverable to relevant personnel |
Element: |
3. Finalise communications deliverables |
Performance Criteria: |
3.1 Seek feedback on deliverable from relevant personnel 3.2 Incorporate feedback to deliverable 3.3 Implement procedures for ongoing monitoring of the communications industry 3.4 Update information in the deliverable, as required |
Learning Outcomes
This course is structured to provide students with the optimum learning experience in order to demonstrate the skills and knowledge required to develop knowledge of the marketing communications industry, identify industry employment obligations and opportunities, identify future trends within the marketing communications industry and update industry knowledge.
Details of Learning Activities
In this course, you will learn the skills and knowledge required to communicate effectively. It applies to managers in a wide range of organisations and sectors who have responsibility for ensuring that work team communicate effectively in the team and organisation.
Teaching Schedule
Course Schedule: Semester 1: 2025 | |||
Week |
Week beginning |
Topic / Activities (Including any pre-reading, research and resources required) |
Assessment |
Week 1 |
10th February |
Introduction to the course and assessment tasks |
AT1 |
Week 2 |
17th February |
Legislative requirements relevant to workplace communication |
AT1 |
Week 3 |
24th February |
Organisational requirements relevant to workplace communication |
AT1 |
Week 4 |
3rd March |
Communication methods and challenges |
AT1 |
Week 5 |
10th March |
Research and analyse communications information (a) |
AT1
|
Week 6 |
17th March |
Research and analyse communications information (a)
|
|
Week 7 |
24th March |
Assessment 1 - In class Quiz |
In-Class Assessment 1 |
|
Week 8
|
31st March |
Develop communications deliverables |
AT2 - Q7-8 |
|
Week 9
|
7th April
|
Finalise communication deliverable |
AT2 - Q9-11 |
Week 10 |
14th April |
Apply Communications strategies to the workplace |
|
Mid-Semester Break - 18 to 25 April | |||
Week 11 |
28th April |
Facilitate workplace communication |
AT3 - Q5
|
Week 12 |
5th May |
Monitor and support team communication |
AT3 - Q7-13 AT2 DUE |
Week 13 |
12th May |
AT3 Workshop - Revision |
|
Week 14 |
19th May |
AT3 - Team Meeting |
|
Week 15 |
26th May |
AT3 - WIP Meeting |
AT3 DUE |
Week 16 |
2nd June |
Re-submissions and resit |
|
Week 17 |
9th June |
Re-submissions and resit |
|
Week 18 |
16th June |
Re-submissions and resit |
|
Learning Resources
Prescribed Texts
References
Other Resources
All learning materials are available on Canvas
Overview of Assessment
Assessment Methods
Assessment methods have been designed to measure achievement of the requirements in a flexible manner over a range of assessment tasks, for example:
- direct questioning combined with review of portfolios of evidence and third party workplace reports of on-the-job performance by the candidate
- review of final printed documents
- demonstration of techniques
- observation of presentations
- oral or written questioning to assess knowledge of software applications
You are advised that you are likely to be asked to personally demonstrate your assessment work to your teacher to ensure that the relevant competency standards are being met.
In order to achieve competency in this unit, you must provide:
Performance Evidence
The candidate must demonstrate the ability to complete the tasks outlined in the elements, performance criteria and foundation skills of this unit, including evidence of the ability to:
- research and report on the communications industry.
In the course of the above, the candidate must:
- scope the impact of new and alternative communication technology on the communications industry
- research and report on the current issues affecting the communications industry.
Knowledge Evidence
The candidate must be able to demonstrate knowledge to complete the tasks outlined in the elements, performance criteria and foundation skills of this unit, including knowledge of:
- current issues and trends which affect the communications industry
- employment obligations and opportunities of the communications industry
- industry structures and networks
- organisational and client operating environments, structures, and business and marketing plans
- current digital communications technologies, platforms and devices
- principles and practices of communications and media strategies
- trends including impact of technologies on the industry.
Feedback
Feedback will be provided throughout the semester in class and/or online discussions. You are encouraged to ask and answer questions during class time and online sessions so that you can obtain feedback on your understanding of the concepts and issues being discussed. Finally, you can email or arrange an appointment with your teacher to gain more feedback on your progress.
You should take note of all feedback received and use this information to improve your learning outcomes and final performance in the course.
Assessment Tasks
Assessment 1
Summary and purpose of assessment
This purpose of this assessment is to assess your knowledge about the communications industry and workplace communication strategies through a series of questions that require short-answer responses.
Assessment 2
Summary and Purpose of Assessment
The purpose of this assessment is to assess your skills and knowledge about the marketing communications industry and communications technology used in this industry.
Assessment 3
Summary and Purpose of Assessment
The purpose of this assessment tasks is to assess your skills and knowledge in identifying workplace tasks,
delegating and managing work, and communicating effectively in the workplace. This assessment task will
also assess your problem-solving skills in analysing communication issues or barriers, considering options,
and developing responses and opportunities for improvement.
Assessment Matrix
Available on Canvas
Other Information
None
Course Overview: Access Course Overview