Part A: Course Overview

Program: C4413 Certificate IV in Marketing and Communication

Course Title: Develop and apply knowledge of communications industry

Portfolio: Vocational Education

Nominal Hours: 40

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Terms

Course Code

Campus

Career

School

Learning Mode

Teaching Period(s)

MKTG6107C

City Campus

TAFE

525T Business & Enterprise

Face-to-Face

 Term1 2022,
Term2 2022,
Term1 2023,
Term2 2023,
Term1 2024,
Term2 2024,
Term1 2025

Flexible Terms

Course Code

Campus

Career

School

Learning Mode

Teaching Period(s)

MKTG6107C

City Campus

TAFE

525T Business & Enterprise

Face-to-Face

 VE 2022 (MC4F)

Course Contact: Nick Reynolds

Course Contact Phone: +61 3 9925 0791

Course Contact Email: nick.reynolds@rmit.edu.au



Course Description

This unit describes the skills and knowledge required to research, analyse and apply knowledge of the communications industry. This includes the marketing communications industries.

The unit applies to individuals in entry-level positions who have a general knowledge of the structure, organisation and function of the communications industry. Individuals in this role may have a limited leadership and guidance responsibility to others.

Pre-requisite Courses and Assumed Knowledge and Capabilities

None



National Competency Codes and Titles

National Element Code & Title:

BSBMKG439 Develop and apply knowledge of communications industry

Elements:

1. Research and analyse communications information

2. Develop communications deliverables

3. Finalise communications deliverables

Learning Outcomes

This course is structured to provide students with the optimum learning experience in order to demonstrate the skills and knowledge required to develop knowledge of the marketing communications industry, identify industry employment obligations and opportunities, identify future trends within the marketing communications industry and update industry knowledge.


Overview of Assessment

Assessment Methods

Assessment methods have been designed to measure achievement of the requirements in a flexible manner over a range of assessment tasks, for example:

  • direct questioning combined with review of portfolios of evidence and third party workplace reports of on-the-job performance by the candidate
  • review of final printed documents
  • demonstration of techniques
  • observation of presentations
  • oral or written questioning to assess knowledge of software applications

You are advised that you are likely to be asked to personally demonstrate your assessment work to your teacher to ensure that the relevant competency standards are being met.

In order to achieve competency in this unit, you must provide:


Performance Evidence

The candidate must demonstrate the ability to complete the tasks outlined in the elements, performance criteria and foundation skills of this unit, including evidence of the ability to:

  • research and report on the communications industry.

In the course of the above, the candidate must:

  • scope the impact of new and alternative communication technology on the communications industry
  • research and report on the current issues affecting the communications industry.


Knowledge Evidence

The candidate must be able to demonstrate knowledge to complete the tasks outlined in the elements, performance criteria and foundation skills of this unit, including knowledge of:

  • current issues and trends which affect the communications industry
  • employment obligations and opportunities of the communications industry
  • industry structures and networks
  • organisational and client operating environments, structures, and business and marketing plans
  • current digital communications technologies, platforms and devices
  • principles and practices of communications and media strategies
  • trends including impact of technologies on the industry.


Feedback

Feedback will be provided throughout the semester in class and/or online discussions.  You are encouraged to ask and answer questions during class time and online sessions so that you can obtain feedback on your understanding of the concepts and issues being discussed. Finally, you can email or arrange an appointment with your teacher to gain more feedback on your progress.

You should take note of all feedback received and use this information to improve your learning outcomes and final performance in the course.