Course Title: Coordinate advertising research
Part A: Course Overview
Program: C5226
Course Title: Coordinate advertising research
Portfolio: BUS
Nominal Hours: 50.0
Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.Course Code |
Campus |
Career |
School |
Learning Mode |
Teaching Period(s) |
MKTG7823C |
City Campus |
TAFE |
650T Vocational Business Education |
Face-to-Face |
Term1 2010,
Term1 2012, Term2 2012, Term2 2013, Term2 2014, Term2 2015 |
Course Contact: Sally Parrott
Course Contact Phone: +61 3 9925 5175
Course Contact Email: sally.parrott@rmit.edu.au
Course Description
This unit applies to individuals working in a supervisory or management advertising role within an advertising team or media organisation.
Pre-requisite Courses and Assumed Knowledge and Capabilities
None
National Competency Codes and Titles
National Element Code & Title: |
BSBADV503B Coordinate advertising research |
Elements: |
1. Assess advertising research requirements |
2. Select research methods |
|
3. Utilise advertising research findings |
Learning Outcomes
This unit covers the performance outcomes, skills and knowledge required to conduct primary and secondary advertising research to test advertising themes and ideas.
Overview of Assessment
Students must demonstrate an understanding of all elements of a particular competency to be deemed competent. Assessment methods have been designed to measure achievement of each competency in a flexible manner over a range of assessment tasks.
Assessment will incorporate a variety of methods including assignments, journals, presentation and written or test. Students are advised that they are likely to be asked to personally demonstrate their assessment work to their teacher to ensure that the relevant competency standards are being met.