Course Title: Style merchandise for photography
Part B: Course Detail
Teaching Period: Term1 2014
Course Code: MKTG5875C
Course Title: Style merchandise for photography
School: 320T Architecture & Design
Campus: City Campus
Program: C5235 - Diploma of Visual Merchandising
Course Contact : Kylie Evans
Course Contact Phone: +61 3 9925 4819
Course Contact Email:kylie.evans@rmit.edu.au
Name and Contact Details of All Other Relevant Staff
Nominal Hours: 45
Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.
Pre-requisites and Co-requisites
none
Course Description
This unit describes the performance outcomes, skills and knowledge required to apply photographic styling techniques to visual merchandising promotions.
And for you to apply knowledge of relevant services and supplies, current design trends and principles of design to work with other creative and technical
professionals to source, prepare and arrange props and merchandise for photography according to promotional briefs.
National Codes, Titles, Elements and Performance Criteria
National Element Code & Title: |
SIRRMER016A Style merchandise for photography |
Element: |
1. Work effectively as a stylist. |
Performance Criteria: |
1.1 Perform work with an emphasis on research, planning and forecasting. |
Element: |
2. Collaborate with key creative and production personnel.
|
Performance Criteria: |
2.1 Accurately interpret promotional job brief. |
Element: |
3. Carry out steps in stylist planning.
|
Performance Criteria: |
3.1 Document action plan and critical milestones and complete tasks according to timelines. |
Element: |
4. Source props and merchandise for photographic assignments.
|
Performance Criteria: |
4.1 Source props and merchandise and acquire within set timeframes as required for specific assignments. |
Element: |
5. Place merchandise and props for photographs. |
Performance Criteria: |
5.1 Demonstrate the application of design principles to two-dimensional and three-dimensional work in styled arrangements. |
Learning Outcomes
On successful completion of this course, you will have developed and applied the skills and knowledge required to demonstrate your competency in the above elements.
Details of Learning Activities
The following skills must be assessed as part of this unit:
- interpersonal communication skills to:
- communicate effectively with creative and production team members through clear and direct communication
- ask questions to identify and confirm requirements
- use language and concepts appropriate to cultural differences
- use and interpret non-verbal communication
- creative thinking skills
- design application
- ability to work in a team
- time management skills
- attention to detail
Teaching Schedule
SEMESTER 1
Week 9
Introduction to Photo Styling
Research Exercise 1 through blackboard & Facebook
Exercise 1 – Photo Styling Blogs
Re-cap on Guest Speaker (EST Magazine 24/3)
Week 10
Course Outline
Course Overview (ppt.)
BRIEF 1: Specific Resource Task
BRIEF 2: Photo Styling Workbook
Week 11
Guest Speaker – Olivia Sparks (Monday lecture)
Stylist Kit, Lighting, Camera etc.
Key roles on photo shoot and attending job briefings
BRIEF 4: Studio Styling 1 (Studio Inc. Magazine)
Start writing data for Workbook(B2) for Photo-shoot (B4).
Week 12
BRIEF 4: Styling session in studio - ½ group
Other ½ to work on BRIEF 1 and BRIEF 2
Week 13
BRIEF 4: Styling session in studio - ½ group
Other ½ to work on BRIEF 1 and BRIEF 2
Week 14
BRIEF 1: Oral presentations in Class
BRIEF 5: Studio Styling 2 (Cheese)
Start writing data for Workbook(B2) for Photo-shoot (B5).
Week 15
BRIEF 5: Styling session in studio - ½ group
Other ½ to work on BRIEF 2
Week 16
BRIEF 5: Styling session in studio - ½ group
Other ½ to work on BRIEF 2
SEMESTER 2
Week 1
Guest Speaker – being a stylist
Styling Specifics (ppt.)
Basic Styling necessities (ppt.)
Location shoots, styling to a brief, professional practice•
Week 2
BRIEF 3: Resource File
BRIEF 6: Studio Styling 2 (Cheese)
Start writing data for Workbook(B2) for Photo-shoot (B6).
Week 3
BRIEF 6: Styling session in studio - ½ group
Other ½ to work on BRIEF 2 and BRIEF 3
Week 4
BRIEF 6: Styling session in studio - ½ group
Other ½ to work on BRIEF 2 and BRIEF 3
Week 5
Guest Speaker – food styling
BRIEF 7: Location Shoot 1 (Food)
Start writing data for Workbook(B2) for Photo-shoot (B7).
Week 6
Industry Visit – TBA
Week 7
Continue to work on BRIEF 7
Studio Available
Week 8
Guest Speaker – fashion stylist
BRIEF 8: Location Shoot 2 (Fashion)
Start writing data for Workbook(B2) for Photo-shoot (B8)
Week 9
Industry Visit – TBA
Week 10
Continue to work on BRIEF 8
Studio Available
Week 11
Guest Speaker – editorial styling
Brief 9: Location Shoot 3 (Magazine Project)
Start writing data for Workbook(B2) for Photo-shoot (B8)
Week 12
Continue to work on BRIEF 9
Studio Available
Week 13
Continue to work on BRIEF 9
Studio Available
Week 14
Styling Review
Revision for a Test
Studio Available
Week 15
Test
Week 16
Studio Available
Collect Work
Learning Resources
Prescribed Texts
References
Other Resources
Overview of Assessment
Assessment is on-going throughout the course. Assessment will incorporate a range of methods to assess performance and the application of knowledge and skills and will include:
EXAMPLES may include
- Practical tasks, a major project.
- written and/or oral questioning and discussion to assess knowledge and understanding
- completion of an art journal and/or portfolio including personal reflection and feedback
- direct questioning combined with review of portfolios of evidence.
Please note: All Assessment tasks need to be completed before competency is achieved. A number of tasks will be formative to show your progress and development of skills and knowledge throughout the semester. The final task will be summative to provide a level of performance in addition to your competency.
The RMIT assessment charter summarises your responsibilities as a student as well as those of your teachers. http://mams.rmit.edu.au/kh6a3ly2wi2h1.pdf
Assessment Tasks
- Photo Styling Blogs Week 10 (semester 1) C/NYC
- Specific Resource Task Week 13 (Semester 1) C/NYC
- Photo Styling Workbook Progress Check Week 16 (semester 2) C/NYC
- Resource File Week 11 (Semester 2) C/NYC
- Studio Styling 1 (Studio Inc. Magazine) Week 13 (Semester 1) C/NYC
- Studio Styling 2 (Cheese) Week 1 (Semester 2) 15%
- Studio Styling 3 (Free Choice) Week 5 (Semester 2) C/NYC
- Location Shoot 1 (Food) Week 10 (Semester 2) 25%
- Location Shoot 2 (Fashion) Week 12 (Semester 2) 25%
- Location Shoot 3 (Magazine Project) Week 15 (Semester 2) 35%
Assessment Matrix
Course Overview: Access Course Overview