Course Title: Implement visual merchandising concepts

Part B: Course Detail

Teaching Period: Term1 2020

Course Code: MKTG8022C

Course Title: Implement visual merchandising concepts

School: 375T Vocational Design and Social Context

Campus: City Campus

Program: C5381 - Diploma of Visual Merchandising

Course Contact: Sam Falanga

Course Contact Phone: +61 3 99254670

Course Contact Email:

Name and Contact Details of All Other Relevant Staff

 Sue Robinson

Tues l Wed l Thur


Contact via email.



Nominal Hours: 80

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites

None required.

Course Description

In this unit you will develop skills and knowledge required to plan the implementation of a visual merchandising concept. You will develop the ability to accurately interpret a concept, arrange resourcing, monitor concept implementation and determine the effectiveness of the concept. 

National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

SIRRMER005 Implement visual merchandising concepts


1. Develop concept implementation plan.

Performance Criteria:

1.1. Access and review visual merchandising concept and determine implementation requirements and constraints.

1.2. Determine internal and external resource requirements including available budget.

1.3. Access and review organisational visual merchandising guidelines and standards to inform implementation plan development.

1.4. Identify opportunities to create cost-efficiencies and maximise use of resources.

1.5. Identify potential risks to be managed throughout the implementation process and develop contingency plans.

1.6. Identify key activities and plan the allocation of roles, responsibilities and timelines.

1.7. Plan product selection and inventory management.

1.8. Plan internal and external communication strategies for communicating implementation roles, responsibilities and timelines.

1.9. Develop performance criteria to evaluate the effectiveness of the concept.

1.10. Document an implementation plan and seek any required approval.


2. Implement the concept.

Performance Criteria:

2.1. Communicate concept implementation plan to relevant personnel.

2.2. Monitor the implementation of visual merchandising concept and respond to issues as they arise.

2.3. Provide support and coaching to team members throughout the implementation process.

2.4. Photograph and document concept implementation.

2.5. Finalise concept according to implementation plan.


3. Review concept.

Performance Criteria:

3.1. Seek feedback from stakeholders about concept effectiveness.

3.2. Evaluate concept implementation against predetermined performance criteria.

3.3. Review and assess effectiveness of concepts in achieving desired performance outcomes.

3.4. Use findings to make suggestions for future improvements. 

Learning Outcomes

On successful completion of this course, you will have developed and applied the skills and knowledge required to demonstrate your competency in the above elements.

Details of Learning Activities

In Class  Activities

  • Brief Presentations
  • Practical Demonstrations
  • Brainstorming Activities
  • Student Presentations
  • Designing concepts
  • Manufacturing of Display Elements
  • Developing, monitoring and reviewing Concept implementation plan
  • Sourcing of Display Elements and materials
  • OH+S and WH+S
  • Teamwork
  • Installation of Displays

Out of Class Activities

  • Idea generation
  • Researching online and actual
  • Sourcing merchandise, props, materials
  • Sourcing costings
  • Planning and Project managing timelines and tasks - online and informal meetings
  • Monitoring Concept Implementation plan

Teaching Schedule




                Team 1M  Semester 1 2020



Week 1



  • Semester overview, expectations + challenges.
  • How the space works & links to other courses.
  • Present - Front Window Assessment Task discussion & theme chosen


Week 2


  • Materials List & Resources considered
    • Concept Implementation Plan discussion
    • Due: Front Window Concepts
    • Team leaders and tasks allocated
    • Develop FW Concept Implementation Plan


Week 3


  • Front Window Concept sign off
  • Front Window Production Ongoing
  • Update FW Concept Implementation Plan
  • Develop OH&S PLAN



Week 4



  • Develop Budget & Costings
  • Front Window Production Ongoing
  • Update FW Concept Implementation Plan
  • Present Internal Window Assessment Task



Week 5



  • Front Window Production Ongoing
  • Update Concept Implementation Plan



Week 6


  • Due: Internal Window Concepts for class discussion
  • Front Window production on going
  • Update  FW Concept Implementation Plan



Week 7

  • Concepts
  • Front Window Production Ongoing
  • Update  FW Concept Implementation Plan


Week 8

  • .
  • Install Front Window.
  • Implement the window concept.
  • Photograph the window concept.
  • Review the Concept Implementation plan.
  • Evaluate Feedback



Week 9


  • Develop Internal Window Concept Implementation Plan
  • Materials List & Resources considered

Submission – Front Window  Assessment Task onto canvas



Week 10



  • Internal Window Production Ongoing
  • Update Internal Window Concept Implementation Plan
  • Present Free Choice Brand Bay Display


Week 11


  • Internal Window Production Ongoing
  • Update Internal Window Concept Implementation Plan



Week 12



  • Bump Out Front Window
  • Internal Window Production Ongoing
  • Update Internal Window Concept Implementation Plan


Week 13


  • Install internal window
  • Implement the window concept
  • Photograph the concept
  • Review the concept
  • Evaluate Feedback



Week 14



  • Free Choice Brand Display Production
  • Submission – Internal Window  Assessment Task onto canvas.


Week 15

   Install Free Choice Brand Display


Week 16


  • .Tutorial week




Learning Resources

Prescribed Texts


Other Resources

Overview of Assessment


Assessment is on-going throughout the course. Assessment will incorporate a range of methods to assess performance and the application of knowledge and skills. Assessment tasks in this unit could include practical class production and in class and on location projects.



The RMIT assessment charter summarises your responsibilities as a student as well as those of your teachers.

Assessment Tasks

Over the Semester you will complete 2 tasks

Front Window Task 

Internal Window Task 



Competency based assessment

You will receive ongoing verbal feedback of your progress within class time.

At the completion of the course, grading will be offered as; Competent, Not yet Competent or Did Not Submit 



Assessment Matrix

The assessment matrix demonstrates alignment of assessment tasks with the relevant Unit of Competency. These are available from the course contact person (stated above).

Other Information


The major aspect of your learning experience involves studio based exercises, demonstration and production. It is strongly advised that you attend all sessions in order to engage in the required learning activities, ensuring the maximum opportunity for success.


You will receive verbal and written feedback by teacher on your work. This feedback also includes suggestions on how you can proceed to the next stage of developing your projects.

Student Progress

Monitoring academic progress is an important enabling and proactive strategy to assist you to achieve your learning potential. Student progress policy (


When submitting work for assessment you are required to complete a declaration of authorship. This must be done for every summative assessment task. This statement acknowledges that you are aware of the plagiarism implications. For non-digital submission use the printed form provided. For digital online submission please use e Submission process.Information regarding the eSubmission process (

Special Consideration Policy, Late Submission & Extensions

All assessment tasks are required to be completed to a satisfactory level. If you are unable to complete any piece of assessment by the due date, you will need to apply for an extension. Pick the following link for details on applying for Special consideration ( Any student seeking an extension, should aim at doing so a minimum of 2 days before the deadline. Work submitted late and without an extension at any point will incur late penalties in accordance with university policy. If you require an extension you must complete an extension form with evidence supporting your application and hand this to your instructor. Further links Application for extension of time (

On Time Submission and Impact of Late Submission

On time submission is an important factor in your assessment. Employability skills are embedded in all courses and these include Planning & Organising and Self-management. For this reason, late work impacts on your overall grade for each assessment task. The following adjustments for late submission will be made: Work submitted late will be assessed for competency only. Submissions are only permitted during the period that the competency is scheduled.

Academic Integrity and Plagiarism

RMIT University has a strict policy on plagiarism and academic integrity. Please refer to the website for more information on this policy go to Academic Integrity. Academic Integrity ( Course Overview: 

Course Overview: Access Course Overview