Course Title: Style using visual merchandising aids

Part B: Course Detail

Teaching Period: Term2 2019

Course Code: MKTG8025C

Course Title: Style using visual merchandising aids

School: 320T Architecture & Urban Design

Campus: City Campus

Program: C5381 - Diploma of Visual Merchandising

Course Contact: Sam Falanga

Course Contact Phone: +61 3 99254670

Course Contact Email: samuel.falanga@rmit.edu.au


Name and Contact Details of All Other Relevant Staff

Sue Robinson 

sue.robinson@rmit.edu.au

Tues l Wed l Thurs

Contact via email.

 

Justin Compton

justin.compton@rmit.edu.au

Contact via email.

 

Nominal Hours: 50

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites

None required.

Course Description

In this unit you will develop the skills and knowledge required to style retail merchandise using visual merchandising aids. You will develop the ability to plan, install and style a range of merchandising aids including mannequins, fixtures and props. 


National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

SIRRMER010 Style using visual merchandising aids

Element:

1. Select visual merchandising aids.

Performance Criteria:

1.1   Access and review visual merchandising concepts and implementation plans.

1.2   Identify scaling and spatial specifications and constraints that will impact the selection of visual merchandising aids.

1.3   Determine available budget and identify opportunities to create cost efficiencies and maximise use of resources.

1.4   Select visual merchandising aids that support he visual merchandising concept.

Element:

2. Install visual merchandising aids.

Performance Criteria:

1.1   Source visual merchandising aids and required installation equipment.

2.2 Determine placement and positioning of aids that enhance visual appeal and customer traffic flow.

 2.3 Assemble and install visual merchandising aids according to manufacturers instructions.

2.4 Select appropriate time to install visual merchandising aids that minimises disruption to customers.

2.5 Use safe manual handling techniques and follow organisational work, health and safety procedures to ensure safety of self and others.

Element:

3. Style using visual merchandising aids.

Performance Criteria:

3.1 Access merchandise range to be displayed using visual merchandising aids

3.2 Style fixtures according to concept and with appropriate colour and merchandise themes.

3.3 Style mannequins with appropriate gesturing, outfitting, layering and accessorising to reflect visual merchandising concept.

3.4 Create focal points to direct customer eye line to specific elements.

3.5 Observe customers and determine effectiveness of visual merchandising aids and styling.

3.6 Adjust positioning of visual merchandising aids and styling techniques to optimise use of space and enhance merchandise display.

Element:

4. Dismantle and store merchandising aids.

Performance Criteria:

4.1 Clean visual merchandising aids and identify required repairs.

4.2 Dismantle visual merchandising aids according to manufacturers and organisation work, health and safety procedures.

4.3 Store visual merchandising aids for reuse in a manner that prevents damage.

Learning Outcomes


On successful completion of this course, you will have developed and applied the skills and knowledge required to demonstrate your competency in the above elements.


Details of Learning Activities

In Class activities may include
                                                 • Presentations.
                                                 • Peer feedback.
                                                 • Group Discussion.  Analysis + review of Styling merchandise. 
                                                 • Demonstrations and workshops.
                                                 • Practical exercises and merchandise styling.
                                                 • Guest Speakers.
Out of Class activities may include
                                                 • Online research.  
                                                 • Retail Visits and Shopping Centre visits.
                                                 • Independent project based work and research. Sourcing merchandise.
                                                 • WIL opportunities.


Teaching Schedule

Style using Visual Merchandising Aids is a clustered course delivered together with MKTG8023C - Achieve Visual Merchandising Targets.

Both courses will be assessed as Competent/Not Yet Competent. 

 

                Style Merchandise

1

 
  • Introduction to the course.
  • Overview + expectations.
  • Semester schedule.

 

2

 
  • Mannequin Workshop – Practical exercises + theory.
  • Deliver and discuss Assessment Task 2 - Mannequin Styling Task.  S/NS.
  • Deliver and discuss Assessment Task 1 - VM Retail 101.  S/NS.

3

 
  • “Instagram + Social Media” Workshop.  TBC.
  • Flat Lay exercises.

4

 
  • Wallset Workshop – Practical exercises + theory.
  • Submit Assessment Task 1 - VM Retail 101 onto canvas.

5

 

Open Day Prep + Install
  • Chadstone Shopping Centre Visit.  TBC.

6

 

Open Day Bump Out
  • Sourcing outfits for Mannequin Styling Task.

7

 
  • Achieve VM Targets Workshop. Practical exercises and theory.

8

 
  • Install Mannequin Styling Task.  RTW outfits.
  • Deliver and discuss Assessment Task 3 – Open Studio.  S/NS.

9

 
  • Install Mannequin Styling Task.  Career Wear outfits.

10

 
  • Wallset exercise in small teams.
  • Submit wallset images to canvas.
  • Submit Assessment Task 2 - Mannequin Styling Task onto canvas.

 

Semester Break – 16 September – 27 September.

 

11

 
  • Case Study Workshop.
  • Deliver and discuss Assessment Task 4 – Case Study.  S/NS.

12

 
  • Install Open Studio.   

13

 
  • Install Open Studio.  

14

 
  • Present Assessment Task 4 - Case Study to your teacher. (10 minutes).
  • Submit Assessment Task 4 - Case Study onto canvas.

15

 
  • Install Open Studio.  

16

 
  • Tutorials.
  • Submit Open Studio Assessment Task 3 onto canvas.

 

                                                                


Learning Resources

Prescribed Texts


References


Other Resources

There are no compulsory prescribed texts in this course.

You are advised to look at the Canvas Learning Hub at myRMIT site for ongoing updated information. A range of learning resources and references are provided throughout the year. RMIT will provide you with resources and tools for learning in this course through our online systems and access to specialised facilities and relevant software. You will also have access to the library resources. Amongst the library’s electronic resources is the ability to access Lynda.com for online tutorials and lessons. You may be given these tutorials (and other resources) to supplement your classroom learning. The University Library has extensive resources for Visual Merchandising students. The Library has produced a subject guide that includes quality online and print resources for your studies. http://rmit.libguides.com/visualmerchandising (http://rmit.libguides.com/visualmerchandising) The Library provides guides on academic referencing http://www.rmit.edu.au/library/referencing (http://www.rmit.edu.au/library/referencing) and subject specialist help via your Liaison Librarian http://www.rmit.edu.au/library/librarians/dsc (http://www.rmit.edu.au/library/librarians/dsc)   Books on Visual merchandising and display my be of assistance in this course ie. Visual merchandising and display Creator Martin M. Pegler Contributor Anne Kong author. Publication date 2018 -  Carlton Library   General Collection   FOL 659.157 P376 


Overview of Assessment

Assessment is on-going throughout the course. Assessment will incorporate a range of methods. This may include practical, hands on making, demonstration of skills and knowledge, successful completion of design and fabrication/construction tasks. This may also include oral questioning on methods and procedures.

The RMIT assessment charter summarises your responsibilities as a student as well as those of your teachers.

 


Assessment Tasks

  You will receive ongoing verbal feedback of your progress within class time and once you have uploaded your assessment submission onto Canvas, the teacher will mark it either Satisfactory or Not Satisfactory. (S/NS). The submitted projects will be assessed with written feedback as well as a checklist that relates to separate components of the project and the overall outcome.
At the completion of the course, you will be deemed either Competent or Not Yet Competent.

You are  required to successfully complete all Assessment Tasks and in class exercises, to a Satisfactory standard. 

  • Assessment Task 1 - VM Retail 101. Due week 4
    • Look up retail definitions as apply to VM
  • Assessment Task 2 - Mannequin Styling. Due week 10
    • Style  mannequins with a range of fashion
  • Assessment Task 3 - Open Studio. Due week 16
    • Create a display of your choice
  • Assessment Task 4 - Case Study. Due week 14
    • Analyse Vm for a store and recommend improvements 

This course is assessed for competency only.

Grades which apply to competency-based assessment are:


CA   - Competency Achieved 
NYC - Not Yet Competent
DNS - Did Not Submit for Assessment

 


Assessment Matrix

The assessment matrix demonstrates alignment of assessment task with the relevant Unit of Competency.  These are available from the Course Coordinator.

Other Information

Other Information

Attendance 
The major learning experience involves studio based exercises, demonstration and production. It is strongly advised that you attend all sessions in order to engage in the required learning activities, ensuring the maximum opportunity to gain the competency.

Feedback - You will receive verbal and written feedback by teacher on your work. This feedback also includes suggestions on how you can proceed to the next stage of developing your projects.
Student feedback at RMIT

Student Progress 
Monitoring academic progress is an important enabling and proactive strategy to assist you to achieve your learning potential. Student progress policy

Special Consideration Policy, Late Submission & Extensions
All assessment tasks are required to be completed to a satisfactory level.
If you are unable to complete any piece of assessment by the due date, you will need to apply for an extension.
Pick the following link for details on applying for Special consideration 
Any student seeking an extension, should aim at doing so a minimum of 2 days before the deadline. Work submitted late and without an extension at any point will incur late penalties in accordance with university policy.
If you require an extension you must complete an extension form with evidence supporting your application and hand this to your instructor. Further links - Application for extension of time

On Time Submission and Impact of Late Submission 
On time submission is an important factor in your assessment. Employability skills are embedded in all courses and these include Planning & Organising and Self-management. For this reason, late work impacts on your competency assessment. 
Submissions that are assessed as Not Satisfactory can be re-submitted once and this is only permitted during the period that the competency is scheduled.

Cover Sheet for Submissions 
You must complete a submission cover sheet for every piece of submitted work. This signed sheet acknowledges that you are aware of the plagiarism implications. Submission cover sheet

Academic Integrity and Plagiarism - RMIT University has a strict policy on plagiarism and academic integrity. Please refer to the website for more information on this policy go to Academic Integrity

 

Course Overview: Access Course Overview