Course Title: Develop a product range to meet market opportunities

Part B: Course Detail

Teaching Period: Term1 2024

Course Code: GRAP6373

Course Title: Develop a product range to meet market opportunities

School: 515T Creative Industries

Campus: Brunswick Campus

Program: C5382 - Diploma of Product Design

Course Contact: Robin Blood

Course Contact Phone: +61 3 9925 4683

Course Contact Email: robin.blood@rmit.edu.au

Name and Contact Details of All Other Relevant Staff

Kevin Lewis

kevin.lewis@rmit.edu.au

 

Nominal Hours: 144

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites

None

Course Description

This unit describes the skills and knowledge required to design and produce a product range with a set of variations on a specific product made to appeal to different market segments. It requires the ability to research and analyse market segments, establish design requirements, develop design options, plan the design process and provide visual concepts to the client before making the models for the product range. No licensing, legislative, regulatory or certification requirements apply to this unit at the time of publication

National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:	VU22262 Develop a product range to meet market opportunities
Element:	1. Research product market
Performance Criteria:	1.1 Gather information on market or market segment for a product range in accordance to the brief 1.2 Develop research parameters to establish basic elements of the product range 1.3 Analyse the market performance of existing and potential competitors and their products to identify potential opportunities or threats 1.4 Liaise with relevant colleagues to assess feasibility for product range or additional related products 1.5 Establish opportunities for product range based on the analysis of information collected
Element:	2. Establish design requirements
Performance Criteria:	2.1 Determine financial, physical and human resources and timeframes required for developing design concept to production stage 2.2 Consider sustainability, intellectual property and copyright, and legislative requirement impacts for the product range 2.3 Collaborate with others to refine parameters of the product design
Element:	3. Develop product range options
Performance Criteria:	3.1 Create a range of design options to meet design brief requirements and cater for varying market segments 3.2 Apply relevant principles of functionality, ergonomics, aesthetics and sustainability to development of the design options 3.3 Establish criteria for selecting devices, techniques, tools and materials in consideration to environmental and ethical impacts 3.4 Finalise the preferred design option based on developed criteria and ongoing experimentation and discussion with colleagues and client
Element:	4. Develop design proposal
Performance Criteria:	4.1 Plan the design proposal representing the design vision 4.2 Select approach to work which meets established criteria 4.3 Produce visual interpretations of design 4.4 Prepare written and visual support materials to contribute to final presentation
Element:	5. Plan the design process
Performance Criteria:	5.1 Identify all components required to produce the design option 5.2 Assess technical, resource and workspace and/or manufacturing requirements associated with production 5.3 Consult with any technical experts required to produce the design option 5.4 Develop the project plan that incorporates compliance with relevant regulatory and legislative requirements
Element:	6. Deliver visual concepts to client
Performance Criteria:	6.1 Present the product design and proposed timelines for production to client, including rationale for any changes 6.2 Respond to feedback and make changes to the design as required 6.3 Confirm production plan and timelines with client
Element:	7. Realise product range design
Performance Criteria:	7.1 Develop the product design range model using devices, tools, techniques and materials to meet conceptual vision 7.2 Refine product range model, as required, to address constraints identified during its development 7.3 Use safe working practices throughout the process of making the models for the product range 7.4 Prepare documentation and specifications to accompany final design 7.5 Confirm that intellectual property and other legislative requirements have been met

Learning Outcomes

This unit applies to product designers who design and produce products to meet new market opportunities by discovering unmet customer needs or by making improvements to products for competitive advantages. This includes the development of related products that can be marketed together to similar market segments. As part of the conceptualisation and design process, product designers undertake market research and analysis and explore design solutions to meet marketing, manufacturing and financial requirements to achieve the ideal design of a product. They consider both functional and aesthetic aspects and pay attention to ergonomics. They select components and materials and decide on assembly and manufacturing details. They prepare visual concepts to assist in the decision-making process and models and prototypes to demonstrate and test products and support marketing efforts. This work could be carried out independently or as part of a product development team.

Details of Learning Activities

This course will be delivered as 2 courses per week for the semester duration (Design and Materials and Marketing) and by utilising the learning support material and resources in Canvas.

The design and materials components will focus upon some of the tools that you can use to expand upon the idea for one product or service and create a family or range of products.  As well as a variety of conventional materials and process to fabricate and make your products, the Materials class will encourage you to research, experiment with and apply new and sustainable materials and processes to the design of contemporary products.

The design component and materials and manufacturing component will be delivered face to face on campus.

Teaching Schedule

Week	Class	Topics & Activities	Assessment
Week 1	Materials & Manufacturing	Materials component of DPR Discuss manufacturing options shown in Bikes Materials and Processes film. Set Exercise 1, Extrusions
	Design	Introduction to the semester and outline of topics and assessment tasks 1, 2 & 3 Introduce Task 1 and run through brief.   Start brainstorming exercise to generate a large number of possible theme ideas. Establish who the customers will be.   Hand in Week 5
Week 2	Materials & Manufacturing	Describe further Aluminium extrusion processes, catalogue use and samples of work that has been done before.
	Design	Typical Submission document - What does it look like
Week 3	Materials & Manufacturing	Review 1 for Extrusions Exercise Discuss and demonstrate fastening systems applicable to the construction of multi part objects.
	Design	Progress check on Task 1.  Themes should be approved and marketing established.	T1_Mid task presentation
Week 4	Materials & Manufacturing	Continue with Extrusions exercise. Discuss anodizing and electroplating
	Design	Studio session Continue with Task 1	T1_Group presentations
Week 5	Materials & Manufacturing	Fabrication.  Demonstrate milling, turning, guillotine and press brake.  Show clip of steel fabrication using simple tools.
	Design	Task 1 Research for themes and markets should be complete and preliminary presentation ready.	T1_Presentations and submission
Week 6	Materials & Manufacturing	Review 1 for Extrusions Exercise
	Design	Introduce Task 2. Commence idea generation.  Brainstorming, themes, lateral thinking exercises.
Week 7	Materials & Manufacturing	Exercise1, Extrusions due	Exercise1, Extrusions
	Design	Continue with Task 2. Themes should be approved by the end of this session.
Week 8	Materials & Manufacturing	Activity 2, Recycled Plastic. Introduce project and demonstrate various compression moulding processes. Commence idea generation
	Design	Continue with Task 2. Last chance to approve themes.
Week 9	Materials & Manufacturing	Concepts should be approved during this session.  Detailed refinement of the concepts commence.
	Design	Progress presentation of concept work.	T2_Presentation.
Week 10	Materials & Manufacturing	Continue with development and refinement of selected concepts.
	Design	Continue with development and refinement of selected concepts.
Week 11	Materials & Manufacturing	Concepts approved for refinement. CAD work should be started by this stage.
	Design	Continue with development and refinement of selected concepts.
Week 12	Materials & Manufacturing	Continue with Activity 2. In class activity of production options
	Design	Submit Task 2. Introduce Task 3.  Demonstrate presentations and level of detail including drawings, CAD work, mock-ups and prototypes. Commence very detailed refinement of selected concepts.	T2_Submission and Presentation
Week 13	Materials & Manufacturing	Dismantle products and analyse the materials and manufacturing processes. Continue with Activity 2.
	Design	Commence very detailed refinement of selected concepts.
Week 14	Materials & Manufacturing	Present Activity 2 Introduce Activity 3.  Sheet Metal.	Activity 2 due
	Design	Preparation for Task 3 presentation of developed concepts.
Week 15	Materials & Manufacturing	Continue with Activity 3.
	Design	Preparation for presentation of final proposals.
Week 16	Materials & Manufacturing	Activity 3 due	Activity 3 due
	Design	Presentation to group of developed concepts.	T3_Submission Assessment Week

While all course content will be delivered, the order and mode of delivery may change depending on the availability of specialist facilities and equipment. Please check Canvas regularly as any updates will be communicated by your teacher.

Learning Resources

Prescribed Texts

References

Other Resources

Students will need to refer to CANVAS as teaching resources may vary according to teaching schedule and task requirements.

 

Prescribed Texts: There are no compulsory prescribed texts in this course.

You are advised to look at the Learning Hub at myRMIT site for ongoing updated information.
A range of learning resources and references are provided throughout the year.
You will require a personal storage device and tools as outlined in tool kit list.
RMIT will provide you with resources and tools for learning in this course through our online systems and access to specialised facilities and relevant software.

 

Study Support

https://www.rmit.edu.au/students/study-support

RMIT Library.
You will also have access to the library resources.
Among the library’s electronic resources is the ability to access Lynda.com for online tutorials and lessons. You may be given these tutorials (and other resources) to supplement your classroom learning. The University Library has extensive resources for Design students.

RMIT Library has produced the following:
subject guide that includes quality online and print resources for your studies.

https://rmit.libguides.com/alldesign

Overview of Assessment

Assessment is on-going throughout the course. Assessment will incorporate a range of methods to assess performance and the application of knowledge and skills and will include:

EXAMPLES
- Practical tasks, a major project
- direct observation including exploration of and experimentation with techniques
- written and/or oral questioning and discussion to assess knowledge and understanding
- completion of a design journal and/or portfolio including personal reflection and feedback
- direct questioning combined with review of portfolios of evidence
 

 The RMIT student charter summarises your responsibilities as a student as well as those of your teachers. http://mams.rmit.edu.au/kh6a3ly2wi2h1.pdf

Assessment Tasks

Students enrolled in Vocational Education and Training qualifications are assessed for Competency. To be assessed as Competent means you have consistently demonstrated the required knowledge and skills at a standard expected in the workplace. 

To be assessed as Competent in this course, you will need to complete each assessment task to a satisfactory standard. You will receive feedback from the teacher for each assessment task. 

Assessment Task 1_Research Activity

Week 5

Assessment Task 2_Development Activity

Week 12

Assessment Task 3_Production Analysis Activity

Week 16

 

*Due dates for assessment tasks dependent on access to specialist facilities and equipment may change. Please check Canvas regularly as any updates will be communicated by your teacher.

 

Results that apply to courses that are delivered and assessed in accordance with competency-based assessment are:

CA: Competency Achieved

NYC: Not Yet Competent

DNS: Did not Submit for Assessment

Assessment Matrix

The assessment matrix demonstrates alignment of assessment tasks with the relevant unit of competency. These matrices are available through Program Administration.

Other Information

Attendance:

Your learning experience will involve class-based teaching, discussion, demonstration and practical exercises It is strongly advised that you attend all timetabled sessions. This will allow you to engage in the required learning activities, ensuring you the maximum opportunity to complete this course successfully.

 

Feedback - You will receive verbal and written feedback by teacher on your work. This feedback also includes suggestions on how you can proceed to the next stage of developing your projects.
Student feedback at RMIT

Student Progress 
Monitoring academic progress is an important enabling and proactive strategy to assist you to achieve your learning potential. Student progress policy

Assessment:

Information on assessment including Special consideration, Adjustments to assessment, (e.g. applying for an extension of time):

https://www.rmit.edu.au/students/student-essentials/assessment-and-exams/assessment

 

On Time Submission and Impact of Late Submission 
On time submission is an important factor in your assessment. Employability skills are embedded in all courses and these include Planning & Organising and Self-management. For this reason, late work impacts on your competency assessment. 
Submissions that are assessed as Not Satisfactory can be re-submitted once and this is only permitted during the period that the competency is scheduled.

Academic Integrity and Plagiarism:

RMIT University has a strict policy on plagiarism and academic integrity. Please refer to the website for more information on this policy.

https://www.rmit.edu.au/students/student-essentials/assessment-and-exams/academic-integrity

Submissions
When submitting work for assessment you are required to complete a declaration of authorship. This must be done for every summative assessment task. This statement acknowledges that you are aware of the plagiarism implications. For non-­digital submission use the printed form provided. For digital online submission please use e­ Submission process.

Information about your studies:

You can access My Studies through the RMIT website for information about timetables, important dates, assessment dates, results and progress, Canvas etc.

https://www.rmit.edu.au/students

 

 

Credit Transfer and Recognition of Prior Learning:

Credit transfer is the recognition of previously completed formal learning (an officially accredited qualification).

Recognition of Prior Learning (RPL) is an assessment process that allows you to demonstrate competence using the skills you have gained through experience in the workplace, voluntary work, informal or formal training or other life experiences.

Please speak to your teacher if you wish to discuss applying for Credit Transfer or RPL for the unit(s) of competency addressed in this course.

https://www.rmit.edu.au/students/student-essentials/enrolment/apply-for-credit

Course Overview: Access Course Overview