Course Title: Develop social media engagement plans
Part B: Course Detail
Teaching Period: Term1 2024
Course Code: MKTG9333C
Course Title: Develop social media engagement plans
Important Information:
Please note that this course may have compulsory in-person attendance requirements for some teaching activities.
To participate in any RMIT course in-person activities or assessment, you will need to comply with RMIT vaccination requirements which are applicable during the duration of the course. This RMIT requirement includes being vaccinated against COVID-19 or holding a valid medical exemption.
Please read this RMIT Enrolment Procedure as it has important information regarding COVID vaccination and your study at RMIT: https://policies.rmit.edu.au/document/view.php?id=209.
Please read the Student website for additional requirements of in-person attendance: https://www.rmit.edu.au/covid/coming-to-campus
Please check your Canvas course shell closer to when the course starts to see if this course requires mandatory in-person attendance. The delivery method of the course might have to change quickly in response to changes in the local state/national directive regarding in-person course attendance.
See Canvas
School: 525T Business & Enterprise
Campus: Melbourne Cricket Education Academy
Program: C5406 - Diploma of Business
Course Contact: Jeremy Glover
Course Contact Phone: +61 3 9925 1485
Course Contact Email: jeremy.glover@rmit.edu.au
Name and Contact Details of All Other Relevant Staff
Nominal Hours: 50
Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.
Pre-requisites and Co-requisites
None
Course Description
This unit describes the skills and knowledge required to effectively develop social media engagement plans with a preferred target audience.
The unit applies to individuals working in a variety of marketing and communications occupational roles who have responsibility for developing social media plans and facilitating social engagement on behalf of a business or organisation.
No licensing, legislative or certification requirements apply to this unit at the time of publication.
National Codes, Titles, Elements and Performance Criteria
National Element Code & Title: |
BSBMKG546 Develop social media engagement plans |
Element: |
1. Prepare to develop social media strategy |
Performance Criteria: |
1.1 Identify client requirements and characteristics of target audience for social media strategy 1.2 Research and document characteristics and online habits of the target audience according to organisational policy 1.3 Identify and analyse common responses to triggers, interventions, and preferred and avoided behaviours on social media platforms and applications 1.4 Evaluate market research and identify the attention span and retention characteristics of alternative content types and engagement patterns 1.5 Document research results and deliver to appropriate personnel |
Element: |
2. Devise social media engagement strategy |
Performance Criteria: |
2.1 Select preferred social media platforms and applications according to organisation, client and audience requirements 2.2 Select content and engagement interventions for target audience according to client requirements 2.3 Establish metrics for social media performance according to organisational strategies 2.4 Identify and develop mitigation solution for risks to brand and message integrity and trust of target audience |
Element: |
3. Facilitate content delivery |
Performance Criteria: |
3.1 Develop relevant content and schedule release for maximising target audience attention 3.2 Engage with target audience on chosen social media platforms 3.3 Identify and implement relevant tools and automate the engagement process in applicable delivery areas 3.4 Apply identified metrics for posts, responses and updates |
Element: |
4. Monitor and evaluate social media engagement |
Performance Criteria: |
4.1 Develop plan for ongoing review of performance using a social media analytics service 4.2 Identify gaps in performance against requirements and adjust as necessary according to organisational plan 4.3 Evaluate and report on social media engagement effectiveness for delivery to relevant personnel |
Learning Outcomes
This course is structured to provide students with the optimum learning experience in order to demonstrate the skills and knowledge required to effectively develop social media engagement plans with a preferred target audience.
Details of Learning Activities
A range of learning activities are provided in this course. These include collaborative classroom based activities and online self-paced activities. Classroom: The collaborative classroom based activities will include discussion, problem solving activities and opportunities to practice your skills in a simulated workplace environment. We expect you to participate and contribute in all scheduled learning activities.
Pre-and Post-Class: This is online, by logging on to your Canvas (Learning Management System) course, and includes required pre-class reading and activities and post-class exercises and activities. Other self-paced activities will be delivered through various technology platforms. These may include your contribution to discussion threads, reflective journals, quizzes and interactive sessions.
Sessions: There are one face-to-face classroom sessions (tutorials ) and workshop for this unit each week. There are additional activities to support learning and research.
Teaching Schedule
The course BSBTEC401 Design and produce complex text documents is related to Administration Support. The nominal hours associated with this are a guide only and represent the total teaching time and student effort required to successfully complete the course. This may include not only scheduled classes but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.
The Teaching Schedule for this course is as follows:
| WEEK | TOPIC | ACTIVITIES | ASSESSMENT |
| 1
|
RMIT Welcome and Orientation
Word Basics |
Read all introductory modules Watch the Welcome video Note your supports |
Download and read the assessments and requirements Note the due dates of your assessment in your calendar |
| 2
|
Computer Operation
|
Do the pre-class activities Do the "How to" exercises Do the after-class activities |
Check the after-class activities for assessment questions that can be completed |
| 3 |
Publishing
|
Do the pre-class activities Do the "How to" exercises Do the after-class activities |
Check the after-class activities for assessment questions that can be completed |
| 4 |
Document Design
|
Do the pre-class activities Do the "How to" exercises Do the after-class activities |
Check the after-class activities for assessment questions that can be completed |
| 5 |
Building Blocks
|
Do the pre-class activities Do the "How to" exercises Do the after-class activities |
Check the after-class activities for assessment questions that can be completed |
| 6 |
Templates
|
Do the pre-class activities Do the "How to" exercises Do the after-class activities |
Check the after-class activities for assessment questions that can be completed |
| 7 |
Tables
|
Do the pre-class activities Do the "How to" exercises Do the after-class activities |
Check the after-class activities for assessment questions that can be completed |
|
MID-SEMESTER BREAK |
|
|
| 8 |
Document Sections
|
Do the pre-class activities Do the "How to" exercises Do the after-class activities |
Check the after-class activities for assessment questions that can be completed |
| 9 |
Graphics Elements
|
Do the pre-class activities Do the "How to" exercises Do the after-class activities |
Check the after-class activities for assessment questions that can be completed Submit Assessment Task 1 - Produce a Flyer |
| 10 |
Importing
|
Do the pre-class activities Do the "How to" exercises Do the after-class activities |
Check the after-class activities for assessment questions that can be completed |
| 11 |
Large Documents
|
Do the pre-class activities Do the "How to" exercises Do the after-class activities |
Check the after-class activities for assessment questions that can be completed
|
| 12 |
Mail Merge
|
Do the pre-class activities Do the "How to" exercises Do the after-class activities |
Check the after-class activities for assessment questions that can be completed Submit Assessment Task 2 - Produce a Report
|
| 13 |
Fields
|
Do the pre-class activities Do the "How to" exercises Do the after-class activities |
Check the after-class activities for assessment questions that can be completed Submit Assessment Task 3 - Produce a Letter |
| 14 |
Forms
|
Do the pre-class activities Do the "How to" exercises Do the after-class activities |
Check the after-class activities for assessment questions that can be completed |
| 15 |
Macros
|
Do the pre-class activities Do the "How to" exercises Do the after-class activities |
Check the after-class activities for assessment questions that can be completed |
| 16 |
Assessment Workshop
|
Do the pre-class activities Do the after-class activities |
Submit Assessment Task 4 - Produce a Form |
| 17 | Resubmissions |
|
Final resubmissions |
Learning Resources
Prescribed Texts
References
Other Resources
All teaching and learning materials are available on Canvas.
Overview of Assessment
In order to achieve competency in this unit, you must provide:
Performance Evidence
The candidate must demonstrate the ability to complete the tasks outlined in the elements, performance criteria and foundation skills of this unit, including evidence of the ability to:
- develop, review and update a social media engagement plan for an organisation or work area.
In the course of the above, the candidate must:
- specify a target audience for social media engagement according to client or organisational requirements
- set measurable metrics for determining success
- research online behaviours and characteristics of target audience and identify typical responses and journeys
- review and select social media platforms and applications to meet requirements
- develop and schedule release of relevant content that aligns to strategy
- develop a plan for social media interactions including requirements for consistent messaging and automate engagement process where possible
- monitor and react positively to changes in the social media space.
Knowledge Evidence
The candidate must be able to demonstrate knowledge to complete the tasks outlined in the elements, performance criteria and foundation skills of this unit, including knowledge of:
- features of existing legislation and policy relevant to social media
- features of existing social media platforms and their relevance to key industry functions
- benefits of consistent messaging in social media, including branding and the development of trust
- methods of engaging target audience on social media including:
- offering personalised responses to target audience questions
- comments
- reactions
- typical response characteristics of users to common social media interventions
- features of existing tools and techniques used to engage users on social media
- performance measures commonly used to evaluate social media engagement
- relevant organisational strategies, policies, and procedures.
Assessment Conditions
Skills in this unit must be demonstrated in a workplace or simulated environment where the conditions are typical of those in a working environment in this industry.
This includes access to:
- legislation and regulations for business social media engagement
- workplace documentation and resources relevant to performance evidence.
Feedback
Feedback will be provided throughout the semester in class and/or online discussions. You are encouraged to ask and answer questions during class time and online sessions so that you can obtain feedback on your understanding of the concepts and issues being discussed. Finally, you can email or arrange an appointment with your teacher to gain more feedback on your progress.
You should take note of all feedback received and use this information to improve your learning outcomes and final performance in the course.
Assessment Tasks
You are required to successfully complete all assessment tasks to be deemed competent in this course. NOTE: Details about specific tasks and assessment criteria will be included in Canvas.
Type of Product: Portfolio
Assessment Task 1 - Produce a Flyer With Logo
Summary and purpose:
Completing this task will allow you to demonstrate your ability to design and produce a document using graphics elements, including grouping and design principles. You will demonstrate their knowledge of general computer usage for an ergonomic workstation, breaks and exercises, and conservation procedures for an office.
Assessment Task 2 - Produce a Report
Summary and purpose:
Completing this task will allow you to demonstrate your ability to design and produce a report that includes structure and layout elements, such as Section Breaks, Tables, Headers and Footers; complex functions, such as and Table of Contents; formatting and graphics elements, such as Charts; and text formatting. You will demonstrate these activities according to organisational and task requirements by clarifying specifications and timelines with stakeholders and using the Stingray Corporation Style Guide.
Assessment Task 3 - Produce a Letter
Summary and purpose:
Completing this task will allow you to demonstrate their ability to design and produce a business letter that includes a graphics element, such as the company logo; complex functions, such as a Mail Merge with a Data Source. You will demonstrate these activities according to organisational and task requirements by using the Stingray Corporation Style Guide.
Assessment Task 4 - Produce a Letter
Summary and purpose:
Completing this task will allow you to demonstrate your ability to design and produce a form that includes structure and layout elements, such as Page Layout and borders; style elements such as Colour Fill; graphics elements, such as the company logo; complex functions, such as Fields and Controls, such as a Drop-Down List, Date, Check Box, Formulas, and Password Protection; formatting elements, such as Currency Format, and Printing functions. You will demonstrate these activities according to organisational and task requirements by using the Stingray Corporation Style Guide.
Assessment Matrix
The assessment matrix maps of all the assessment requirements are located on the Canvas shell.
Other Information
Submission Requirements
You should:
• Ensure that you submit assessments on or before the due date via Canvas.
• Always retain a copy of your assessment tasks. (hard copy and soft copy)
• When you submit work for assessment at RMIT University you need to use the Assessment task document that includes
a declaration and statement of authorship.
• Each page of your assessment should include a footer with your name, student number, the title of the assessment,
unit code and title and page numbers.
Late Submission Procedures
You are required to submit assessment items and/or ensure performance based assessment is completed by the due dates.
Extension of Time. If you are prevented from submitting an assessment item on time by circumstances outside your control, you may apply in advance to your teacher for an extension to the due date of up to seven calendar days.
More information: https://www.rmit.edu.au/students/student-essentials/assessment-and-exams/assessment/extensions-of-time-for-submission-of-assessable-work
Form to use is found in the section "How to apply."
Special Consideration. Where more than seven days is needed, you must apply for Special Consideration. Applications for special consideration must be submitted no later than two working days after the assessment task deadline or scheduled examination.
More information: https://www.rmit.edu.au/students/student-essentials/assessment-and-exams/assessment/special-consideration
Resubmission (VE Programs)
If you are found to be Not Yet Competent in a course assessment task (or you do not submit the assessment tasks/attend the assessment) you will be allowed one resubmission. Your teacher will provide feedback regarding what you need to do to improve and will set a new deadline for the resubmission in Canvas.
If you are still not meeting the assessment requirements you must apply to your Program Manager in writing outlining the steps you will take to demonstrate competence in your course. Your submission will be considered by the Program Team and you will be advised of the outcome as soon as possible.
Adjustments to Assessment
In certain circumstances students may be eligible for an assessment adjustment.
More information: https://www.rmit.edu.au/students/student-essentials/assessment-and-exams/assessment/adjustments-to-assessment
Marking Guide (Competency):
You must demonstrate that you have all the required skills/knowledge/elements in the unit of competency you are studying. You will receive feedback on each assessment task that will inform you about your progress and how well you are performing.
- CA Competency Achieved
- NYC Not Yet Competent
- DNS Did Not Submit for assessment
Course Overview: Access Course Overview