Course Title: Design and develop marketing communication plans

Part B: Course Detail

Teaching Period: Term1 2022

Course Code: MKTG8059C

Course Title: Design and develop marketing communication plans

Important Information:

Please note that this course may have compulsory in-person attendance requirements for some teaching activities. 

To participate in any RMIT course in-person activities or assessment, you will need to comply with RMIT vaccination requirements which are applicable during the duration of the course. This RMIT requirement includes being vaccinated against COVID-19 or holding a valid medical exemption. 

Please read this RMIT Enrolment Procedure as it has important information regarding COVID vaccination and your study at RMIT: https://policies.rmit.edu.au/document/view.php?id=209

Please read the Student website for additional requirements of in-person attendance: https://www.rmit.edu.au/covid/coming-to-campus 


Please check your Canvas course shell closer to when the course starts to see if this course requires mandatory in-person attendance. The delivery method of the course might have to change quickly in response to changes in the local state/national directive regarding in-person course attendance. 

School: 515T Creative Industries

Campus: City Campus

Program: C5410 - Diploma of Music (Sound Production)

Course Contact: Rebekha Naim

Course Contact Phone: +61399254849

Course Contact Email: rebekha.naim@rmit.edu.au


Name and Contact Details of All Other Relevant Staff

Teacher: Elena Popa

elena.popa@rmit.edu.au


Nominal Hours: 60

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites

None

Course Description

In this course you will acquire the skills and knowledge required to identify and evaluate a range of marketing communication mediums to design and develop marketing communication plans.


National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

BSBMKG552 Design and develop marketing communication plans

Element:

1. Prepare marketing communication plan information

Performance Criteria:

1.1 Identify and confirm marketing communication purpose and objectives, expectations, budget, timeline and target audience with client

1.2 Obtain client and product information

Element:

2. Design marketing communication plan

Performance Criteria:

2.1 Undertake and document research according to task requirements

2.2 Communicate outcomes and findings to relevant stakeholders

2.3 Identify marketing communications mix options

2.4 Compare advantages and disadvantages of communications mix

2.5 Select communication mix according to marketing communication brief

2.6 Establish success measures for marketing communication plan

Element:

3. Finalise marketing communication plan

Performance Criteria:

3.1 Prepare budget and timeline proposal

3.2 Present marketing communication plan to client

3.3 Seek feedback from relevant stakeholders on communication plan

3.4 Make changed to the communications plan according to feedback received


Learning Outcomes


On successful completion of this course you will have developed and applied the skills and knowledge required to demonstrate competency in the above elements. 


Details of Learning Activities



In class activities will include a range of teacher directed group activities, projects, class exercises, review discussions/lectures and independent project based work.

Out-of-class activities include completion of individual design and pre-production work, preparation for class presentations and production work. Online research and occasional outside of class time group discussions will be required to maintain project work.


Teaching Schedule

WeekTopicAssessment / Learning activities
Week 1

Introduction to the course and Assessment

Discuss the Performance and Knowledge evidence to meet Competency in the course

Look at Assessment 


Week 2

What is Marketing? 

Marketing Fundamentals

The Four Ps of Marketing

Communication options

Positioning and Targeting

Demographic Segments


Week 3 Integrated Marketing Campaigns and Branding
Week 4 Digital PR and Social Media
Week 5

Key Steps to Creating A Social Media Strategy

Social Media Tools


Week 6 Creative Briefs and Examples
Week 7 Legal and Ethical Constraints 
Week 8 Planning A Marketing Budget
Week 9 Measuring Marketing Communication Effectiveness
Week 10 Students to commence work on assessment
Week 11 Students to continue work on assessment
Week 12 Students to continue work on assessment
Week 13 Students to present their marketing plan to their client for feedback
Week 14 Students to present their marketing plan to their client for feedback
Week 15 Assessment Due Assessment Parts 1 - 5 Due


Learning Resources

Prescribed Texts


References


Other Resources

You are advised to look at myRMIT for ongoing updated information.

It is recommended that you bring materials to classes to make notes, for example;

a pen and notepaper or a laptop computer. You will need to have either a USB thumb drive or a USB/Thunderbolt Harddrive (or both) to store and manage your media. Your teacher will advise you what to get when classes commence.

The University Library has extensive resources. The Library has produced a number of subject guides that includes quality online and print resources for your studies. Lynda.com is available via your Library login.

The Library provides guides and subject specialist help via your Liaison Librarians.


Overview of Assessment

Assessment for this course is ongoing throughout the semester. Your knowledge and understanding of course content is assessed through participation in class exercises, oral/written presentations and through the application of learned skills and insights. Full assessment briefs will be provided and can be found on CANVAS.


Assessment Tasks

To demonstrate competency in this course you will need to complete the following assessment tasks to a satisfactory standard. You will receive feedback on all assessments and once you have demonstrated competency you will also receive a result after your final assessment task.


Assessment Tasks

Assessment Task 1: Design and develop marketing communication plan

To produce the Marketing Communication Plan, you will need to complete the following tasks:

Part 1: Research and interview the organisation 

Part 2: Prepare marketing communication plan information

Part 3: Design marketing communication plan

Part 4: Present to the organisation/client

Part 5: Finalise marketing communication plan

All parts are due by Week 16, Semester 1.


You should refer to the assessment brief which is available on myRMIT for full assessment criteria.

 

Results that apply to Ungraded courses that are delivered and assessed in accordance with competency-based assessment are:

CA      Competency Achieved

NYC   Not Yet Competent

DNS   Did Not Submit for Assessment


Assessment Matrix

The assessment matrix demonstrates alignment of assessment tasks with the relevant unit of competency. These matrices are available through Program Administration.

Other Information

Please refer to the RMIT student page for extensive information about study support, assessment, extensions, appeals and a range of other matters: http://www1.rmit.edu.au/students

Cover Sheet for Submissions:

You must complete and sign a submission cover sheet for every piece of submitted work, including online submissions.

http://mams.rmit.edu.au/s1llva641yxuz.pdf

Attendance:

Your learning experience will involve class-based teaching, discussion, demonstration and practical exercises

It is strongly advised that you attend all timetabled sessions. This will allow you to engage in the required learning activities, ensuring you the maximum opportunity to complete this course successfully.

Assessment Feedback:

You will receive spoken and written feedback on all your work.  Where relevant, this feedback will also include suggestions on how you can proceed to the next stage of developing your projects.

http://www1.rmit.edu.au/policies/assessment-policy

Student Progress:

Monitoring academic progress is an important enabling and proactive strategy designed to assist you in achieving your learning potential.

http://www1.rmit.edu.au/students/acadprogress

Adjustments to Assessment (eg. applying for an extension of time):

If you are unable to complete any piece of assessment satisfactorily by the due date, you can choose to apply for an adjustment to your assessment. RMIT University offers a range of adjustments designed to support you in your studies, including an extension of time to complete the assessment.

http://www1.rmit.edu.au/students/assessment/adjustment

Academic Integrity and Plagiarism:

RMIT University has a strict policy on plagiarism and academic integrity. Please refer to the website for more information on this policy.

http://www1.rmit.edu.au/students/academic-integrity

Credit Transfer and Recognition of Prior Learning:

Credit transfer is the recognition of previously completed formal learning (an officially accredited qualification).

Recognition of Prior Learning (RPL) is an assessment process that allows you to demonstrate competence using the skills you have gained through experience in the workplace, voluntary work, informal or formal training or other life experiences.

Recognition of Current Competency (RCC) RCC applies only if you have previously successfully demonstrated competence in a unit of competency, and now require to be reassessed to ensure that the competence is being maintained.

Please speak to your teacher if you wish to discuss applying for Credit Transfer, RPL, or RCC for the unit(s) of competency addressed in this course.

http://www1.rmit.edu.au/students/enrolment/credit

Course Overview: Access Course Overview