Course Title: Engage in the business of creative practice

Part B: Course Detail

Teaching Period: Term1 2019

Course Code: BUSM8795C

Course Title: Engage in the business of creative practice

School: 345T Media and Communication

Campus: City Campus

Program: C6151 - Advanced Diploma of Screen and Media

Course Contact: Program Administration

Course Contact Phone: +61 3 9925 4815

Course Contact Email: mcvet@rmit.edu.au

Name and Contact Details of All Other Relevant Staff

 

Teacher: Mark Kelson

Email: mark.kelson@rmit.edu.au

Nominal Hours: 70

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites

None

Course Description

In this course you will cover skills and knowledge required to approach the business aspects of working as a creative practitioner in a professional manner.

National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:	CUAPPR603 Engage in the business of creative practice
Element:	1. Develop and apply professional work practices
Performance Criteria:	1.1 Develop a professional work ethic to support creative practice 1.2 Collaborate and communicate with other professionals about the business aspects of creative practice 1.3 Determine the skills and knowledge needed to operate as a successful creative practitioner 1.4 Evaluate own current skills and knowledge and the need for related professional development 1.5 Assess potential for using specialist expertise to complement own skills and knowledge
Element:	2. Evaluate different business practices
Performance Criteria:	2.1 Investigate different ways that creative practitioners do business 2.2 Investigate range of business practices, systems and procedures that need to be considered as part of professional creative practice 2.3 Assess relevance and implications of particular business structures 2.4 Identify physical resources required by own creative practice and how they might be accessed 2.5 Develop an overall approach to the business aspects of own practice based on evaluation of relevant information 2.6 Evaluate all aspects of own practice on an ongoing basis, as a key component of business and personal growth
Element:	3. Address financial aspects of creative practice
Performance Criteria:	3.1 Investigate financial considerations for creative practice 3.2 Research and assess different ways of commercialising work and ideas 3.3 Evaluate different ways of costing and selling creative work 3.4 Assess broader financial management requirements and their application to own practice 3.5 Develop and apply individual approaches to financial management of practice
Element:	4. Analyse the rights and obligations of creative practitioners
Performance Criteria:	4.1 Evaluate legal and moral rights and obligations of professional creative practice 4.2 Practise work and business in ways that meet legal and moral obligations 4.3 Pursue own rights as a creative practitioner consistent with own professional and ethical standards 4.4 Establish and maintain sound approaches to safety and sustainability in professional practice
Element:	5. Evaluate professional opportunities
Performance Criteria:	5.1 Evaluate work opportunities within and beyond the creative sectors 5.2 Identify and pursue potential work opportunities beyond established patterns of work 5.3 Identify and access sources of professional advice 5.4 Evaluate local and global opportunities for own practice 5.5 Identify and evaluate opportunities offered by current and emerging trends in the consumption of culture and creative products 5.6 Analyse the experiences of others as a way of discovering different opportunities

Learning Outcomes

On successful completion of this competency, you will have developed and applied skills and knowledge required to approach the business aspects of working as a creative practitioner in a professional manner.

Details of Learning Activities

In this program, structured learning occurs in the classroom and through completion of assessment. However, as an independent learner you will also be engaged in unstructured activities such as private study and practice of technical skills required in using cameras, lighting and sound equipment and editing tools . You are also expected to  familiarise yourself with different aspects of the screen and media industry. This includes spending time engaged in attending films and film festivals, watching streamed content, attending industry events and exhibitions and building relationships with industry bodies such as the Screen Producers Association and the Australian Society of Cinematographers.

In-class learning activities include, but are not limited to:

• lectures
• class exercises
• peer teaching and class presentations

• group discussion
• screenings
• research
• independent project based work
• teacher directed group activities/projects

• workshopping of students’ own projects

Out-of-class activities include, but are not limited to:

• research
• independent project based work

 

 

Teaching Schedule

Please note: While your teacher will cover all the material in this schedule, the weekly order is subject to change depending on class needs and availability resources.

Week	Class Content	Assessment
1	Orientation to the course Resources, assessments and course expectations Industry overview Setting goals Networking and finding work (freelance, joining a company etc.) Marketing yourself
2	Career objectives Creating a long term vision and setting short term goals Identifying your unique selling points Identifying goals and strategies Finding work within and beyond the creative sectors Discuss business concepts and planning
3	Connecting with industry Guest industry speaker Introduction to marketing yourself Using your networks
4	Understanding your potential employers or clients Audience Creating marketing plans - different ways to promote your work
5	Studio Class - Assessment 1: Develop a freelance business plan	Assessment 1 due next week
6	Studio Class - Assessment 1: Develop a freelance business plan; finalise and submit Guest industry speaker	Assessment Task 1 (ungraded) Develop a freelance business plan
7	Working as a freelancer Quoting for jobs Making freelancing work for you Invoicing, Financial records Setting financial goals Identifying business costs Setting appropriate rates	Assessment 2  due next week
8	Studio Class; Session 1 - Assessment 2: Format and write an invoice; finalise and submit	Assessment Task 2 (ungraded) Format and write an invoice
9	Overview of Assessment 3 - Coverletter, CV and Showreel How to write a coverletter
10	How to format a resume Methods to focus your current resume Introduction to Showreels
11	CV Writing Writing online bios Case studies Representing yourself online
12	Public liability Insurance Copyright Funding and attachment opportunities Identifying opportunities available through government organisations
13	Studio Class - Assessment 3: Coverletter, CV and Showreel, Session 1	Assessment 3 due week 15
14	Studio Class - Assessment 3: Coverletter, CV and Showreel, Session 2
15	Studio Class - Assessment 3: Coverletter, CV and Showreel; finalise and submit	Assessment Task 3 (graded) Coverletter, CV and Showreel
16	Review and feedback of all assessments

 

 

 

 

Learning Resources

Prescribed Texts

References

Other Resources

Other resources for this course are available on Canvas

Overview of Assessment

Assessment for this course is ongoing throughout the semester. Your knowledge of course content is assessed through participation in practical exercises, knowledge assessment tasks and practical projects.

Assessment Tasks

For each assessment task you will receive a detailed brief specifying requirements

To demonstrate competency in this course you will need to complete the following assessments to a satisfactory standard.

You will receive feedback on all assessments and where indicated, you will receive a grade. Graded assessment tasks are equally weighted and will determine your final result for this course.

Assessment Tasks (ungraded) 

Assessment Task 1 - Develop a freelance business plan. You are to write a strategic business plan identifying your major goals and steps for achieving them over the first year of your professional practice. Due Date: week 6

Assessment Task 2 - Format and write an invoice. Write a pricing break down of an Video Editing Suite and what hardware and software you will require to conduct your professional practice. Due Date: week 8

Assessment Task (graded):

Assessment Task 3 - Coverletter, CV and Showreel. You are to write a targeted Coverletter and CV for a job role provided by the tutor, as well as a targeted visual show reel to showcase your creativity. Due Date: Week 15

 

Assessment Tasks 1, 2 and 3 are to be finalised by no later than end of Semester 1 Week 16

Grading criteria for graded assessment can be found on the course canvas site. You will be assessed using the following grades:

CHD Competent with High Distinction
CDI Competent with Distinction
CC Competent with Credit
CAG Competency Achieved - Graded
NYC Not Yet Competent
DNS Did Not Submit for Assessment

Assessment Matrix

The assessment matrix demonstrated alignment of assessment tasks with the relevant Unit of Competency. These are available through the course contact in Program administration.

Other Information

Please refer to the RMIT student page for extensive information about study support, assessment, extensions, appeals and a range of other matters:

http://www1.rmit.edu.au/students

Cover Sheet for Submissions:

You must complete and sign a submission cover sheet for every piece of submitted work, including online submissions.

http://mams.rmit.edu.au/s1llva641yxuz.pdf

Attendance:

Your learning experience will involve class-based teaching, discussion, demonstration and practical exercises

It is strongly advised that you attend all timetabled sessions. This will allow you to engage in the required learning activities, ensuring you the maximum opportunity to complete this course successfully.

Assessment Feedback:

You will receive spoken and written feedback on all your work.  Where relevant, this feedback will also include suggestions on how you can proceed to the next stage of developing your projects.

http://www1.rmit.edu.au/policies/assessment-policy

Student Progress:

Monitoring academic progress is an important enabling and proactive strategy designed to assist you in achieving your learning potential.

http://www1.rmit.edu.au/students/acadprogress

Adjustments to Assessment (eg. applying for an extension of time):

If you are unable to complete any piece of assessment satisfactorily by the due date, you can choose to apply for an adjustment to your assessment. RMIT University offers a range of adjustments designed to support you in your studies, including an extension of time to complete the assessment.

http://www1.rmit.edu.au/students/assessment/adjustment

Academic Integrity and Plagiarism:

RMIT University has a strict policy on plagiarism and academic integrity. Please refer to the website for more information on this policy.

http://www1.rmit.edu.au/students/academic-integrity

Credit Transfer and Recognition of Prior Learning:

Credit transfer is the recognition of previously completed formal learning (an officially accredited qualification).

Recognition of Prior Learning (RPL) is an assessment process that allows you to demonstrate competence using the skills you have gained through experience in the workplace, voluntary work, informal or formal training or other life experiences.

Recognition of Current Competency (RCC) RCC applies only if you have previously successfully demonstrated competence in a unit of competency, and now require to be reassessed to ensure that the competence is being maintained.

Please speak to your teacher if you wish to discuss applying for Credit Transfer, RPL, or RCC for the unit(s) of competency addressed in this course.

http://www1.rmit.edu.au/students/enrolment/credit

Course Overview: Access Course Overview