Course Title: Forecast international market and business needs

Part B: Course Detail

Teaching Period: Term1 2012

Course Code: MKTG5794C

Course Title: Forecast international market and business needs

School: 650T TAFE Business

Campus: City Campus

Program: C5219 - Diploma of International Business

Course Contact : Tim Wallis

Course Contact Phone: +61 3 9925 5423

Course Contact

Name and Contact Details of All Other Relevant Staff

David Plowman

Nominal Hours: 50

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites


Course Description

This course applies to individuals with managerial responsibility for forecasting international and business needs including collecting market intelligence, reviewing current business performance and capability, evaluating specific markets and documenting how the business can meet current and emerging needs of the target market.

National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

BSBMKG512A Forecast international market and business needs


1. Collect market intelligence

2. Review current business performance and capability

3. Evaluate the specific market

4. Document how business can meet current and emerging needs of the target market requirements

Performance Criteria:

1.1. Gather and document market intelligence through networking activities and participation in activities such as trade fairs, conferences, and/or professional development activities
1.2. Identify and access further sources of market intelligence
1.3. Evaluate commercial services providing market intelligence for value-for-money and quality of market intelligence, and access as required
1.4. Collate and analyse market for relevance and applicability to the organisation's international business activity and undertake an evaluation of marketing performance
2.1. Confirm core activities, customer base, business values and current business direction
2.2. Identify current international marketing performance and effectiveness of past international marketing or positioning
2.3. Review performance data from all areas of the business to identify strengths, weaknesses and critical success factors relevant to international business activity
2.4. Identify and assess current capabilities and resources to identify areas for improvement or exploitation within international markets
2.5. Identify under-performing products or services within international markets for re-development or withdrawal
2.6. Confirm the strength and current competitive position of the business within international markets
3.1. Identify and analyse trends and developments having an impact on international business activity for their potential impact on the business
3.2. Gather and analyse comparative international market information as a basis for reviewing business performance
3.3. Analyse the market performance internationally of existing and potential competitors and their products or services to identify potential opportunities or threats within international business markets
3.4. Identify and tap sources of intelligence for advance warning of new products, services, technology or new international markets for the business
3.5. Identify and analyse the legal, ethical and environmental constraints of the international market for their effect on international business activity
4.1. Identify, analyse and document poor/under-servicing of existing international market needs by the organisation and/or its competitors
4.2. Identify changes in international markets that link positively to the organisation's strengths or capabilities
4.3. Consider the advantages and disadvantages of forecasting techniques in relation to the required outcome, and select technique/s in accordance with organisational requirements
4.4. Forecast and justify emerging international market needs in terms of available information
4.5. Identify the needs of the business in terms of changes required to improve performance or to address an international market opportunity

Learning Outcomes

This course delivers the skills and knowledge required to gather intelligence about the target international market and to use that information in the business.

Details of Learning Activities

PIt is expected that syidents will readv theory provided in Power Point Presentations &/or relevant chapters in referenced texts prior to class time so as to discuss the theories at length. Activities will include group work, possible site visits, case studies, workshops and presentations

Teaching Schedule


1.Introduction to course structur and administrative requirements

2. Introduction to International Marketing

3. Environment of International Marketing

4.Cultural Environment of International Marketing

5.International Political Economy

6. International Marketing Opportunities

7, International Product and Brand Management

8. International Marketing Channels

9. International Marketing Communication

10. International Payment Flows

11. Strategic Planning for International Business

12. International Marketing Management

13. Marketing Research and the Marketing Environment

14. Product, Pricing, Promotion and Place Strategies

15. Presentations

16. Feedback and individual interviews

Learning Resources

Prescribed Texts



Kliendl, Brad, 2007, International Marketing, Thomson, USA Lamb et al, 2008, MKTG, Thomson, USA Czinkota et al, 2008, International Marketing, Thomson, USA

Other Resources

Overview of Assessment

Students must demonstrate an understanding of all elements of a particular competency to be deemed competent. Assessment methods have been designed to measure achievement of each competency in a flexible manner over a range of assessment tasks.

Assessment will incorporate a variety of methods including assignments, journals, presentation and written or test. Students are advised that they are likely to be asked to personally demonstrate their assessment work to their teacher to ensure that the relevant competency standards are being met.

Assessment Tasks

Assessment One - Workshops

Assessment Two -  Major Project

Assessment Three - Presentation

Assessment Matrix

Marking Guide (Grading)

After achievement of competency we then grade your performance in this course and this gives you the opportunity to have the level of your performance formally recognised against industry standards and employability skills.

You will receive one of the following grades

CHD Competent with High Distinction
CDI Competent with Distinction
CC Competent with Credit
CAG Competency Achieved - Graded
NYC Not yet Competent
DNS Did not Submit for Assessment

This grading is in accordance with the following criteria:

1. Level of Independence, Initiative, Enterprise and Performance of Work Task
We are looking for you to demonstrate broad individual research to support your business implementation and complete the stated requirements

2. Demonstrated Breadth of Underpinning Knowledge and a Willingness to Continue Learning
We are looking for your plan to show and demonstrate an excellent understanding of the industry and reference to industry and other relevant documents

3. Techniques and Processes, Technology Skills and Problem Solving
We are looking for you to comply with designated format and presentation of the Major Project

4. Work Organisation, Planning and Self-Management
We expect to see ongoing uploading of information into your document that is relevant to the course with full utilisation of the Blackboard as per course requirements and with timely submission of all required material

5. Communication Skills, People Networking, Language and Interpersonal Skills and Teamwork
We expect to see regular attendance and class involvement in relevant discussions in the scheduled sessions, utilisation of relevant networking tools as outlined in the Blackboard, and your report to be present4ed using appropriate business language,

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