Course Title: Write content for a range of media

Part B: Course Detail

Teaching Period: Term1 2017

Course Code: COMM7310C

Course Title: Write content for a range of media

School: 345T Media and Communication

Campus: City Campus

Program: C5314 - Diploma of Professional Writing and Editing

Course Contact: Program Administration

Course Contact Phone: +61 3 9925-4815

Course Contact Email:

Name and Contact Details of All Other Relevant Staff

Teacher: Dzintra Boyd


Phone: 9925 4269


Nominal Hours: 40

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites


Course Description

This course is designed to develop the skills and knowledge to write both original and re-purposed content for specific audiences using a range of media.

National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

CUFWRT301A Write content for a range of media


1. Prepare to write content

Performance Criteria:

1. Identify production requirements  for content  with relevant personnel  and according to organisational procedures

2. Identify purpose  of content and other factors  that have implications for the way content will be written

3. Identify text -based content  that may be incorporated and referenced, and organise copyright clearances as required

4. Use a range of additional sources  to find information where there are perceived gaps in text-based content

5. Identify needs and perspectives of target users and audience with reference to a range of user data 

6. Generate a range of ideas relevant to purpose of the content to be written

7. In consultation with relevant personnel, evaluate and select most appropriate content ideas and writing styles 


2. Draft content

Performance Criteria:

8. Classify, structure and sequence content so that it is easy to read or navigate

9. Draft content using writing and communication principles 

10. Draft content using writing techniques  appropriate to purpose of the content

11. Provide captions or descriptions for media assets  as required

12. Apply presentation techniques  to enhance readability

13. Refine and redraft content until it meets creative requirements

14. Proofread content and conduct readability tests  if appropriate

15. Submit final draft to relevant personnel for consideration and review


3. Finalise content

Performance Criteria:

16. Incorporate feedback from relevant personnel into final content

17. Submit content by agreed deadline according to organisational procedures

18. Note areas for improvement in own area of responsibility and take action accordingly

Learning Outcomes

Details of Learning Activities

In-class activities may include:

  • Lectures
  • Guest lecture
  • Class presentations
  • Group discussions
  • Teacher directed group activities/projects
  • Class exercises to review discussions/lectures
  • Workshopping of student projects
  • Analysis/critique of relevant reading material

Out-of-class activities may include:

  • Online research
  • Independent project based work

Teaching Schedule

Please note that below is the proposed schedule though there may be minor adjustments due to guest speaker availability.       


Class Content


Wk 9

Introduction, explanation of course structure and assessment
Discussion of student-teacher expectations
Exploring different types of ‘media’ writing: scripts, media packs, social media 
Prepare and plan content according to purpose, audience and production requirements

Assessment 1 assigned: Write a script




Wk 10

Analysing videos and animations  for organisation purposes
Structuring and laying out scripts
Tips for writing scripts – VO/SFX/setting/action/writing style





Workshopping your drafts scripts
Assessing feedback and incorporating it into final draft

Preparing for a client briefing – identifying interview questions

Assessment 2 assigned: Media assignment


 Assessment 1 due: Write a script



Interview with client (For those who intend taking the client-based brief, your attendance is essential; also recommended for everyone.)






Writing and compiling media kits – purpose, layout, presentation, writing style
Exploring media kit design examples

Readability statistics – ensuring your copy is easily read for your audience






Social media as a communication tool – market analysis and strategy, different platforms and their purposes

Social media copyrighting decks






Social media – content creation

Sourcing and manipulating text and images.






Workshopping of your assignments

Guest speaker


Assessment 2 due: Media assignment

Learning Resources

Prescribed Texts


Other Resources

All required resources will be provided by the teacher on Blackboard.

Overview of Assessment

Assessment is on-going throughout the course. Assessment will incorporate a range of methods to assess performance and the application of knowledge and skills and will include:

  • participation in written exercises, in clss and online
  • oral presentations
  • the application of learned skills and insights to your writing tasks.

Assessment Tasks

To demonstrate competency in this course you will need to complete both assessment tasks to a satisfactory standard. After you have achieved competency, you will be graded for both assessments. You will receive feedback on all assessment (refer to Blackboard for assessment criteria).

Assessment 1: Script writing assignment  (Graded 40%)

Due: Week 11, midnight Sunday 30 April

You will draft a script for an animation or video according to the needs of the client, audience and production requirements.


Assessment 2:  Media assignment (Graded 60%)

Due: Week 16, midnight Sunday 4 June

You will prepare a range of media content for a client. This content will include a media kit, social media analysis and social media content.

  Graded assessment in this course uses the following grades:

  CHD   Competent with High Distinction
  CDI     Competent with Distinction
  CC      Competent with Credit
  CAG   Competency Achieved - Graded
  NYC    Not Yet Competent
  DNS    Did Not Submit for Assessment


For further information on the assessment and grading criteria, please refer to the course Blackboard site.

Assessment Matrix

The assessment matrix demonstrates alignment of assessment tasks with the relevant Unit of Competency.  Please refer to the course Blackboard site or discuss with your teacher.

Other Information

Other information
Please refer to the RMIT student page for extensive information about study support, assessment, extensions, appeals and a range of other matters:

How to submit work

Your assessment brief will specify how you should submit your work – as hard copy, digital copy or electronically through Blackboard. When you submit your work, you must include a declaration of authorship.

For submissions on Blackboard, you need to agree to an assessment declaration when you submit.

For all other submissions, you must complete and sign a submission cover sheet for every piece of submitted work.;ID=x3ddsmsrwa1hz

Your learning experience will involve class-based teaching, discussion, demonstration and practical exercises. We strongly advise that you attend all timetabled sessions. This will allow you to engage in the required learning activities, ensuring you the maximum opportunity to complete this course successfully.

We request that you speak to your teacher if regular attendance becomes difficult.

Assessment feedback
You will receive spoken and written feedback on all your work.  Where relevant, this feedback will also include suggestions on how you can proceed to the next stage of developing your projects.;ID=qwxbqbg739rl1

Student progress
Monitoring academic progress is helps us to assist you in achieving your learning potential.

Adjustments to assessment
If you are unable to complete any piece of assessment satisfactorily by the due date, you can choose to apply for an adjustment to your assessment. RMIT University offers a range of adjustments designed to support you in your studies, including an extension of time to complete the assessment.;ID=kehn9bz22r41

Academic integrity and plagiarism
Academic integrity is about the honest presentation of work that is your own. RMIT University has a clear policy on plagiarism (see web page for more detail).

Credit Transfer and Recognition of Prior Learning (RPL)
Credit Transfer is the recognition of previously completed formal learning (an officially accredited qualification).

Recognition of Prior Learning (RPL) is an assessment process that allows you to demonstrate competence using the skills you have gained through experience in the workplace, voluntary work, informal or formal training or other life experiences.

Recognition of Current Competency (RCC) applies only if you have previously successfully demonstrated competence in a unit of competency, and now require to be reassessed to ensure that the competence is being maintained.

Please speak to your teacher if you wish to discuss applying for Credit Transfer, RPL, or RCC for the unit(s) of competency addressed in this course.

Course Overview: Access Course Overview