Course Title: Develop visual merchandising creative concepts
Part B: Course Detail
Teaching Period: Term1 2020
Course Code: MKTG8021C
Course Title: Develop visual merchandising creative concepts
School: 375T Vocational Design and Social Context
Campus: City Campus
Program: C5381 - Diploma of Visual Merchandising
Course Contact: Sam Falanga
Course Contact Phone: +61 3 9925 4670
Course Contact Email: samuel.falanga@rmit.edu.au
Name and Contact Details of All Other Relevant Staff
Nominal Hours: 80
Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.
Pre-requisites and Co-requisites
None required.
Course Description
In this unit you will develop the skills and knowledge required to develop visual merchandising concepts in response to a design brief or organisational strategy. You will acquire the ability to generate a range of creative ideas and present these ideas to stakeholders for feedback and approval.
National Codes, Titles, Elements and Performance Criteria
National Element Code & Title: |
SIRRMER004 Develop visual merchandising creative concepts |
Element: |
1. Determine visual merchandising requirements. |
Performance Criteria: |
1.1. Access and interpret a visual merchandising design brief. 1.2. Identify and confirm visual merchandising objectives, specifications and constraints. 1.3. Clarify budgetary and time requirements with relevant personnel. 1.4. Review existing visual merchandising activity and performance results to identify strengths and weaknesses. 1.5. Research local and global visual merchandising trends and draw inspiration to inform concept development. 1.6. Review competitor and market activity to identify trends and creative opportunities. |
Element: |
2. Generate options for visual merchandising concept. |
Performance Criteria: |
2.1. Apply principles and elements of design to generate creative concept options that meet design brief or reflect organisational merchandise strategy. 2.2. Ensure concept options reflect visual merchandising objectives, specifications and constraints. 2.3. Challenge assumptions and traditional ways of working to generate concept options that promote diverse and innovative approaches to visual merchandising. 2.4. Consider the need for scalability and generate concept options accordingly. 2.5. Consider the need for consistency across channels and locations and generate concept options accordingly. 2.6. Assess commercial and creative feasibility of concept options and make any required adjustments. 2.7. Document visual and written representations of concept options. |
Element: |
3. Present creative options. |
Performance Criteria: |
3.1. Prepare materials and documentation that support the presentation of concept options and aid audience visualisation. 3.2. Use visual and verbal communication techniques to present creative options to relevant stakeholders. 3.3. Promote preferred concept option demonstrating alignment to design brief or organisational merchandise strategy. 3.4. Seek feedback from stakeholders and make any required adjustments to creative options. 3.5. Agree on preferred concept options and ensure consistent understanding and expectations of all relevant stakeholders. |
Element: |
4. Finalise the visual merchandising concept. |
Performance Criteria: |
4.1. Document detailed visual and written representations of the finalised and agreed visual merchandising concept. 4.2. Seek final approval. 4.3. Communicate finalised visual merchandising concept to relevant personnel for implementation. |
Learning Outcomes
On successful completion of this course, you will have developed and applied the skills and knowledge required to demonstrate your competency in the above elements.
Details of Learning Activities
In this course you will develop the skills and knowledge required to develop visual merchandising concepts in response to a design brief. This course will build on the foundations skills you have already demonstrated in Illustration. You will learn to generate design solutions using the design process.
Activities will include;
- class exercises to review discussions/lectures
- practical demonstrations in studio
- Blog/Wiki or other online discussion and participation
- analysis/critique of relevant design work
- seminars/workshops
- design activities or projects
- group projects
- peer learning
- guest lecture/presentation
- class presentations
- group discussion
- research
- independent project-based work
- group activities/projects
- ‘workshopping’ of student projects including peer/lecturer feedback
- visits to galleries and events
- simulated workplace activities.
Teaching Schedule
Learning Resources
Prescribed Texts
References
Other Resources
There are no compulsory prescribed texts in this course.
You are advised to look at the Canvas Learning Hub at myRMIT site for ongoing updated information. A range of learning resources and references are provided throughout the year.
Resources that will be available to assist your learning.
Remember that the library has many resources that will help your studies. Consider using the following:
The University Library has extensive resources and provides subject specialist expertise, research advice, help with referencing and support through:
The Learning Lab
https://www.rmit.edu.au/students/study-support/learning-lab
The Study Support Hub
https://www.rmit.edu.au/students/study-support/study-support-hub
English for uni workshops
https://www.rmit.edu.au/students/study-support/workshops/english-uni-workshops
Overview of Assessment
Assessment is on-going throughout the course. Assessment will incorporate a range of methods to assess performance and the application of knowledge and skills.
Assessment tasks may include class exercises, presentations and projects.
The RMIT assessment charter summarises your responsibilities as a student as well as those of your teachers.
Assessment Tasks
Assessment is on-going throughout the course. Assessment will incorporate a range of methods to assess performance and the application of knowledge and skills.Assessment tasks are:
1. Assessment Task 1 - Review a VM brief and design a VM prop (delivered and completed in parts throughout the semester)
Remember:
- Continuous assessment with ongoing specific and rich feedback will be given.
- Assessment must align with and fulfill the unit requirements.
- Students may receive feedback from industry/community (re WIL)
- a single assessment task with stages and regular check in dates with the submission due date in week 16
- Feedback will be provided ongoing throughout the semester.
- Marking criteria can be found on the assessment tool.
Students will be assessed for competency only,
Students enrolled in Vocational Education and Training qualifications are assessed for Competency. To be assessed as Competent means you have consistently demonstrated the required knowledge and skills at a standard expected in the workplace. To be assessed as Competent in this course, you will need to complete each assessment task to a satisfactory standard. You will receive feedback from the teacher at the conclusion of each assessment task.
You should refer to the assessment brief which is available through Canvas for full assessment criteria
Assessment Task 1:[brief outline] Due date: week 16
Results that apply to courses that are delivered and assessed in accordance with competency-based assessment are:
CA: Competency Achieved
NYC: Not Yet Competent
DNS: Did not Submit for Assessment
Assessment Matrix
The assessment matrix demonstrates alignment of assessment tasks with the relevant Unit of Competency. These are available from the course contact person (stated above).
Other Information
Attendance:
Your learning experience will involve class-based teaching, discussion, demonstration and practical exercises
It is strongly advised that you attend all timetabled sessions. This will allow you to engage in the required learning activities, ensuring you the maximum opportunity to complete this course successfully.
Information about your studies:
You can access My Studies through the RMIT website for information about timetables, important dates, assessment dates, results and progress, Canvas etc.
https://www.rmit.edu.au/students
Assessment:
Information on assessment including Special consideration, Adjustments to assessment, (eg. applying for an extension of time):
https://www.rmit.edu.au/students/student-essentials/assessment-and-exams/assessment
Academic Integrity and Plagiarism:
RMIT University has a strict policy on plagiarism and academic integrity. Please refer to the website for more information on this policy.
https://www.rmit.edu.au/students/student-essentials/assessment-and-exams/academic-integrity
Credit Transfer and Recognition of Prior Learning:
Credit transfer is the recognition of previously completed formal learning (an officially accredited qualification).
Recognition of Prior Learning (RPL) is an assessment process that allows you to demonstrate competence using the skills you have gained through experience in the workplace, voluntary work, informal or formal training or other life experiences.
Please speak to your teacher if you wish to discuss applying for Credit Transfer or RPL for the unit(s) of competency addressed in this course.
https://www.rmit.edu.au/students/student-essentials/enrolment/apply-for-credit
Course Overview: Access Course Overview