Course Title: Develop a product range to meet market opportunities

Part B: Course Detail

Teaching Period: Term2 2020

Course Code: GRAP6373

Course Title: Develop a product range to meet market opportunities

School: 375T Vocational Design and Social Context

Campus: Brunswick Campus

Program: C5382 - Diploma of Product Design

Course Contact: Robin Blood

Course Contact Phone: +61 3 9925 4683

Course Contact Email:

Name and Contact Details of All Other Relevant Staff

Nominal Hours: 144

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites


Course Description

This unit describes the skills and knowledge required to design and produce a product range with a set of variations on a specific product made to appeal to different market segments. It requires the ability to research and analyse market segments, establish design requirements, develop design options, plan the design process and provide visual concepts to the client before making the models for the product range. No licensing, legislative, regulatory or certification requirements apply to this unit at the time of publication

National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

VU22262 Develop a product range to meet market opportunities


1. Research product market

Performance Criteria:

1.1 Gather information on market or market segment for a product range in accordance to the brief
1.2 Develop research parameters to establish basic elements of the product range
1.3 Analyse the market performance of existing and potential competitors and their products to identify potential opportunities or threats
1.4 Liaise with relevant colleagues to assess feasibility for product range or additional related products
1.5 Establish opportunities for product range based on the analysis of information collected


2. Establish design requirements

Performance Criteria:

2.1 Determine financial, physical and human resources and timeframes required for developing design concept to production stage
2.2 Consider sustainability, intellectual property and copyright, and legislative requirement impacts for the product range
2.3 Collaborate with others to refine parameters of the product design


3. Develop product range options

Performance Criteria:

3.1 Create a range of design options to meet design brief requirements and cater for varying market segments
3.2 Apply relevant principles of functionality, ergonomics, aesthetics and sustainability to development of the design options
3.3 Establish criteria for selecting devices, techniques, tools and materials in consideration to environmental and ethical impacts
3.4 Finalise the preferred design option based on developed criteria and ongoing experimentation and discussion with colleagues and client


4. Develop design proposal

Performance Criteria:

4.1 Plan the design proposal representing the design vision
4.2 Select approach to work which meets established criteria
4.3 Produce visual interpretations of design
4.4 Prepare written and visual support materials to contribute to final presentation


5. Plan the design process

Performance Criteria:

5.1 Identify all components required to produce the design option
5.2 Assess technical, resource and workspace and/or manufacturing requirements associated with production
5.3 Consult with any technical experts required to produce the design option
5.4 Develop the project plan that incorporates compliance with relevant regulatory and legislative requirements


6. Deliver visual concepts to client

Performance Criteria:

6.1 Present the product design and proposed timelines for production to client, including rationale for any changes
6.2 Respond to feedback and make changes to the design as required
6.3 Confirm production plan and timelines with client


7. Realise product range design

Performance Criteria:

7.1 Develop the product design range model using devices, tools, techniques and materials to meet conceptual vision
7.2 Refine product range model, as required, to address constraints identified during its development
7.3 Use safe working practices throughout the process of making the models for the product range
7.4 Prepare documentation and specifications to accompany final design
7.5 Confirm that intellectual property and other legislative requirements have been met

Learning Outcomes

This unit applies to product designers who design and produce products to meet new market opportunities by discovering unmet customer needs or by making improvements to products for competitive advantages. This includes the development of related products that can be marketed together to similar market segments. As part of the conceptualisation and design process, product designers undertake market research and analysis and explore design solutions to meet marketing, manufacturing and financial requirements to achieve the ideal design of a product. They consider both functional and aesthetic aspects and pay attention to ergonomics. They select components and materials and decide on assembly and manufacturing details. They prepare visual concepts to assist in the decision-making process and models and prototypes to demonstrate and test products and support marketing efforts. This work could be carried out independently or as part of a product development team.

Details of Learning Activities

This course will be delivered across the 3 clustered units (Design, Materials and Marketing (Blended Delivery)) and by utilising the learning support material and resources in Canvas.

In the Marketing component you will learn the fundamental building blocks of Marketing Strategy and how a product's target market is identified. We will explore the importance of every facet of segmentation of a market as well as commonly used techniques used in the Marketing Industry. This is an online delivery.

The design and materials components will focus upon some of the tools that you can use to expand upon the idea for one product or service and create a family or range of products.  As well as a variety of conventional materials and process to fabricate and make your products, the Materials class will encourage you to research, experiment with and apply new and sustainable materials and processes to the design of contemporary products.

Teaching Schedule

While all course content will be delivered, the order and mode of delivery may change depending on the availability of specialist facilities and equipment. Please check Canvas regularly as any updates will be communicated by your teacher.

Learning Resources

Prescribed Texts


Other Resources

Students will need to refer to CANVAS as teaching resources may vary according to teaching schedule and task requirements.

Overview of Assessment

Assessment is on-going throughout the course. Assessment will incorporate a range of methods to assess performance and the application of knowledge and skills and will include:

- Practical tasks, a major project
- direct observation including exploration of and experimentation with techniques
- written and/or oral questioning and discussion to assess knowledge and understanding
- completion of a design journal and/or portfolio including personal reflection and feedback
- direct questioning combined with review of portfolios of evidence

 The RMIT student charter summarises your responsibilities as a student as well as those of your teachers.

Assessment Tasks

Due dates for assessment tasks dependent on access to specialist facilities and equipment may change. Please check Canvas regularly as any updates will be communicated by your teacher.

Assessment Matrix

Course Overview: Access Course Overview