Course Title: Develop a product range to meet market opportunities
Part B: Course Detail
Teaching Period: Term2 2020
Course Code: GRAP6373
Course Title: Develop a product range to meet market opportunities
School: 375T Vocational Design and Social Context
Campus: Brunswick Campus
Program: C5382 - Diploma of Product Design
Course Contact: Robin Blood
Course Contact Phone: +61 3 9925 4683
Course Contact Email: robin.blood@rmit.edu.au
Name and Contact Details of All Other Relevant Staff
Nominal Hours: 144
Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.
Pre-requisites and Co-requisites
None
Course Description
This unit describes the skills and knowledge required to design and produce a product range with a set of variations on a specific product made to appeal to different market segments. It requires the ability to research and analyse market segments, establish design requirements, develop design options, plan the design process and provide visual concepts to the client before making the models for the product range. No licensing, legislative, regulatory or certification requirements apply to this unit at the time of publication
National Codes, Titles, Elements and Performance Criteria
National Element Code & Title: |
VU22262 Develop a product range to meet market opportunities |
Element: |
1. Research product market |
Performance Criteria: |
1.1 Gather information on market or market segment for a product range in accordance to the brief |
Element: |
2. Establish design requirements |
Performance Criteria: |
2.1 Determine financial, physical and human resources and timeframes required for developing design concept to production stage |
Element: |
3. Develop product range options |
Performance Criteria: |
3.1 Create a range of design options to meet design brief requirements and cater for varying market segments |
Element: |
4. Develop design proposal |
Performance Criteria: |
4.1 Plan the design proposal representing the design vision |
Element: |
5. Plan the design process |
Performance Criteria: |
5.1 Identify all components required to produce the design option |
Element: |
6. Deliver visual concepts to client |
Performance Criteria: |
6.1 Present the product design and proposed timelines for production to client, including rationale for any changes |
Element: |
7. Realise product range design |
Performance Criteria: |
7.1 Develop the product design range model using devices, tools, techniques and materials to meet conceptual vision |
Learning Outcomes
This unit applies to product designers who design and produce products to meet new market opportunities by discovering unmet customer needs or by making improvements to products for competitive advantages. This includes the development of related products that can be marketed together to similar market segments. As part of the conceptualisation and design process, product designers undertake market research and analysis and explore design solutions to meet marketing, manufacturing and financial requirements to achieve the ideal design of a product. They consider both functional and aesthetic aspects and pay attention to ergonomics. They select components and materials and decide on assembly and manufacturing details. They prepare visual concepts to assist in the decision-making process and models and prototypes to demonstrate and test products and support marketing efforts. This work could be carried out independently or as part of a product development team.
Details of Learning Activities
This course will be delivered across the 3 clustered units (Design, Materials and Marketing (Blended Delivery)) and by utilising the learning support material and resources in Canvas.
In the Marketing component you will learn the fundamental building blocks of Marketing Strategy and how a product's target market is identified. We will explore the importance of every facet of segmentation of a market as well as commonly used techniques used in the Marketing Industry. This is an online delivery.
The design and materials components will focus upon some of the tools that you can use to expand upon the idea for one product or service and create a family or range of products. As well as a variety of conventional materials and process to fabricate and make your products, the Materials class will encourage you to research, experiment with and apply new and sustainable materials and processes to the design of contemporary products.
Teaching Schedule
While all course content will be delivered, the order and mode of delivery may change depending on the availability of specialist facilities and equipment. Please check Canvas regularly as any updates will be communicated by your teacher.
Learning Resources
Prescribed Texts
References
Other Resources
Students will need to refer to CANVAS as teaching resources may vary according to teaching schedule and task requirements.
Overview of Assessment
Assessment is on-going throughout the course. Assessment will incorporate a range of methods to assess performance and the application of knowledge and skills and will include:
EXAMPLES
- Practical tasks, a major project
- direct observation including exploration of and experimentation with techniques
- written and/or oral questioning and discussion to assess knowledge and understanding
- completion of a design journal and/or portfolio including personal reflection and feedback
- direct questioning combined with review of portfolios of evidence
The RMIT student charter summarises your responsibilities as a student as well as those of your teachers. http://mams.rmit.edu.au/kh6a3ly2wi2h1.pdf
Assessment Tasks
Due dates for assessment tasks dependent on access to specialist facilities and equipment may change. Please check Canvas regularly as any updates will be communicated by your teacher.
Assessment Matrix
Course Overview: Access Course Overview