Course Title: Design Thinking and the Digital Startup

Part A: Course Overview

Course Title: Design Thinking and the Digital Startup

Credit Points: 12.00


Course Code




Learning Mode

Teaching Period(s)


City Campus


620H Business IT and Logistics


Sem 1 2010,
Sem 2 2010,
Sem 1 2011,
Sem 2 2011,
Sem 1 2012,
Sem 2 2012,
Sem 1 2013,
Sem 2 2013,
Sem 1 2014,
Sem 2 2014,
Sem 1 2015,
Sem 2 2015,
Sem 1 2016,
Sem 2 2016,
Sem 1 2017,
Sem 2 2017,
Sem 2 2018,
Sem 1 2019,
Sem 1 2020,
Sem 2 2020,
Sem 2 2021


RMIT University Vietnam


620H Business IT and Logistics


Viet1 2011,
Viet2 2011,
Viet3 2011,
Viet1 2012,
Viet2 2012,
Viet3 2012,
Viet1 2013,
Viet2 2013,
Viet3 2013,
Viet2 2014,
Viet1 2015,
Viet3 2015,
Viet1 2016,
Viet3 2016,
Viet3 2020,
Viet3 2021

Course Coordinator: Dr Martin Dick

Course Coordinator Phone: +61 3 9925 5976

Course Coordinator Email:

Course Coordinator Location: B080 F08

Course Coordinator Availability: By Appointment

Pre-requisite Courses and Assumed Knowledge and Capabilities

Required Prior Knowledge:

  • 002874 Business Analysis & Impact Management
  • 042670 Business Data Management and Analytics
  • 002872 Information Systems Solutions and Design


Course Description

This is a designated WIL course. You will use a range of different techniques such as Design Thinking, Business Process Modelling, User Experience Design, Agile Project Management and Prototyping Environments in conjunction with the skills and knowledge from your previous IS Major and Business Core courses to create an information systems based business startup.

This course also provides you with a capstone experience, which will give you the opportunity to integrate, critically reflect on and consolidate what you have learnt in your program.

Objectives/Learning Outcomes/Capability Development


On successful completion of this course you will be able to:

  1. Use Design Thinking principles and techniques to develop and specify a conceptual proposal for an information systems based business.
    (BUAN Business Analysis, BPRE Business Process Improvement, REQM Requirements Definition and Management)
  2. Develop a business plan for an information systems based business startup.
    (BUAN Business Analysis)
  3. Manage a project using agile project management methods. (PRMG Project Management)
  4. Create an effective user experience for an information system. (UNAN User Experience Analysis, USEV User Experience Evaluation)
  5. Model business processes relevant to an information systems based business startup.
    (BSMO Business Modelling)
  6. Incorporate knowledge of the changing environment for information systems based business startups into digital business operations.
    (BUAN Business Analysis, EMRG Emerging Technology Monitoring)
  7. Use a Content Management System/Mobile Systems Development Framework to develop a prototype for an information systems based startup.
    (DESN System Design, UNAN User Experience Analysis, PROG Programming/Software Development, DTAN Data Analysis, DBDS Database/Repository Design)
  8. Work as a team to develop a digital business strategy.

Overview of Learning Activities

This course will have a series of 1 hour lectures and 2 hour workshops. A range of learning activities related to the assessment will take place outside of class time.

In this course you will be encouraged to be an active learner. Your learning will be supported through various in-class and online activities comprising individual and group work. These may include quizzes; assignments; prescribed readings; sourcing, researching and analysing specific information; solving problems; conducting presentations; producing written work and collaborating with peers on set tasks or projects.

Overview of Learning Resources

Various learning resources are available online through myRMIT/Canvas. In addition to topic notes; assessment details and a study schedule you may also be provided with links to relevant online information; readings; audio and video clips and communication tools to facilitate collaboration with your peers and to share information.

Resources are also available online through RMIT Library databases and other facilities. Visit the RMIT library website for further details. Assistance is available online via our chat and email services, face to face at our campus libraries or via the telephone on (03) 9925 2020.

Additional resources and/or sources to assist your learning will be identified by your course coordinator will be made available to you as required during the teaching period.

Overview of Assessment

All assessment are team-based, with each team made up of at least 3 members:

Assessment Task 1: 15% (WIL)
Linked CLOs: 1, 3, 6, 8

Assessment Task 2: 45% (WIL)
Linked CLOs: 3, 4, 5, 6, 7, 8

Assessment Task 3: 40% 
Linked CLOs: 2, 3, 4, 6, 8

Note: All Assessment Tasks will be jointly evaluated by industry practitioners

Feedback will be provided throughout the semester in class and/or in online forums through individual and group feedback on practical exercises and by individual consultation.