Course Title: Fashion Enterprise Creation

Part A: Course Overview

Course Title: Fashion Enterprise Creation

Credit Points: 12.00


Course Code




Learning Mode

Teaching Period(s)


Brunswick Campus


350H Fashion & Textiles


Sem 2 2022,
Sem 1 2023,
Sem 2 2023,
Sem 1 2024,
Sem 2 2024


RMIT University Vietnam


350H Fashion & Textiles


Viet3 2021,
Viet1 2022,
Viet2 2022,
Viet3 2022,
Viet1 2023,
Viet2 2023,
Viet3 2023


RMIT University Vietnam


350H Fashion & Textiles


Viet2 2024

Course Coordinator: Dr Lydia Manieson

Course Coordinator Phone: By email

Course Coordinator Email:

Course Coordinator Location: B511 F01 R001

Course Coordinator Availability: By appointment

Pre-requisite Courses and Assumed Knowledge and Capabilities

Required Prior Study

You should have satisfactorily completed BUSM4789/BUSM4790/BUSM2657 Introduction to Fashion Enterprise or MKTG1442/MKTG1443/MKTG1503 Introduction to Fashion Retailing or MKTG1446/MKTG1447/MKTG1504 Introduction to Fashion Marketing before you commence this course. 

Alternatively, you may be able to demonstrate the required skills and knowledge before you start this course.

Contact your course coordinator if you think you may be eligible for recognition of prior learning.

For your information go to RMIT Course Requisites webpage. 

Course Description

The aim of this course is to examine the process of establishing a new fashion brand, label or startup enterprise. You will research appropriate market data, identify problems and opportunities and identify prospective consumers. You will develop a value proposition and position it against competitors’ offerings. Plans will be created for the branding, marketing, operational and financial aspects of the new business enterprise. These will be supported by the development of a launch strategy and marketing collateral.

Objectives/Learning Outcomes/Capability Development

Program Learning Outcomes 

In this course you will develop the following program learning outcomes:

PLO1: Critically review, analyse and evaluate theory and industry knowledge relevant for fashion enterprise in the global fashion business environment.

PLO2: Apply a range of creative and commercial skills to successfully practice in a range of roles in the field of fashion enterprise.

PLO3: Demonstrate creativity, critical thinking and innovation to identify and solve problems in diverse contexts within the field of fashion enterprise.

PLO4: Communicate using a range of formats and strategies to diverse audiences within and external to the fashion enterprise field.

PLO6: Take initiative and apply judgment in planning, problem solving and decision making in your practice or future study.

Course Learning outcomes 

Upon successful completion of this course, you will be able to:

CLO 1: Explain each component of a business plan and demonstrate how the these are related.

CLO 2: Analyse market and industry information.

CLO 3: Prepare a situation analysis for a new fashion business enterprise.

CLO 4: Construct a marketing plan for a new fashion business enterprise.

CLO 5: Construct an operational plan for a new fashion business enterprise.

CLO 6: Construct a financial plan for a new fashion business enterprise.   

Overview of Learning Activities

Your learning will be facilitated via a range of in-class and online activities that will require both individual and collaborative engagement. Class activities promote your ability to enquire, investigate, analyse and solve fashion business problems.

Overview of Learning Resources

RMIT will provide you with resources and tools for learning in this course through our online systems.

A list of recommended learning resources will be provided by your lecturer, including books, journal articles and web resources. You will also be expected to seek further resources relevant to the focus of your own learning.

RMIT Library provides extensive resources for fashion and textiles students. 

Search the library and consult the Fashion and Textiles Subject Guides for more information. 

The library also provides guides on academic referencing and assistance is available via phone, chat and email.

Overview of Assessment

You will be assessed on how well you meet the course learning outcomes and on your development against the program learning outcomes.
Feedback will be given on all assessment tasks.

Assessment tasks are directly aligned with each Course Learning Outcome. They are as follows: 

Assessment Task 1: Creative Mapping Presentation (20%) 

Assessment Task 2: Branding and Marketing Report (30%) 
CLOs: 2 & 3 

Assessment Task 3: Business Plan (including Trade Show) (50%) 
CLOs: 4, 5 & 6 

If you have a long-term medical condition and/or disability it may be possible to negotiate to vary aspects of the learning or assessment methods. You can contact the program coordinator or Equitable Learning Services if you would like to find out more.
Your course assessment conforms to RMIT assessment principles, regulations, policies, procedures and instructions.