BP252 - Bachelor of Business (Marketing)

The Bachelor of Business (Marketing) degree requires completion of 24 x 12 credit points of study, which includes 8 Business common core courses, 8 Marketing major courses and 8 Flexible courses.

8 flexible courses allow you to undertake one of the following three options:

• Option A: Complete a second major in a business discipline comprising 8 courses (or 96 credit points). The second major will be identified on your transcript of results;

OR

• Option B: Complete 2 minors in a business discipline comprising 4 courses (or 48 credit points) each;

OR

• Option C: Complete a minor in a business discipline comprising 4 courses (or 48 credit points), and four(4) university electives. University Elective courses can be from any discipline area within RMIT University.

If you choose Option B or Option C you MUST complete a full Business minor.

Please note: All courses listed may not be available each Semester, this is important to note when planning your enrolments. You must ensure that you satisfy the academic requirements of your program, in order to graduate.

Capstone Courses

Capstone Courses are compulsory courses designed to consolidate the learning undertaken throughout the program and should be taken in your final semester of study. Applications for credit transfer or recognition of prior learning will not be accepted for Capstone courses.

The capstone course for this program is:

• MKTG1071 Strategic Marketing

Course Requisite Information

The capstone course MKTG1071 Strategic Marketing has enforced requisites which are listed below. The following five courses must be completed prior to enrolling into Strategic Marketing:

• MKTG1025 Marketing Principles
• MKTG1050 Buyer Behaviour
• MKTG1041 Marketing Communication
• MKTG1045 Market Research
• MKTG1053 Service Marketing

Accreditation Information

A list of the required courses you must complete in order to fulfil the accreditation requirements for the Professional Body related to your program, can be located here.

Global Intensives, Student Exchange and Cross-campus Study

As part of your flexible option, you may consider undertaking one of the below to enrich your student experience:

• Global Intensives (Study Tour)
• Student Exchange
• Cross-campus study in Vietnam

If you commenced your program prior to Semester 1 2018 and have maintained an active enrolment,your Program Transition Map can be viewed here. Please contact Business Connect if you require assistance with Program progression.

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Year One of Program

The BP252 Bachelor of Business (Marketing) is currently accredited by the Australian Marketing Institute. The College of Business and Law will seek ongoing professional accreditation of BP252 Bachelor of Business (Marketing) until the end of the teach out period.

BP343 Bachelor of Business is not currently accredited by any professional body. The College of Business and Law is seeking professional accreditation for the marketing major within the BP343 Bachelor of Business.

Current students who will not finish the program by the end of 2021 have the option to either:

Option 1 - Remain in your current program

Recommended for students in the second or third year of your current program.

If you remain in your current program, you must complete the program by the end of Semester 2, 2030. Please refer to thecourse teach-out schedule to ensure you complete all core courses prior to their final offering.

If you commenced the program before Semester 1 2022, please refer to the following transition rule:

If you have completed LAW2442 Commercial Law, you do not need to complete LAW2442 Business Law, as this is a course title change only.

If you have completed MKTG1053 Service Quality, you do not need to complete MKTG1053 Service Marketing, as this is a course title change only.

Option 2 - Transfer to the BP343 Bachelor of Business or any other available RMIT program

Recommended for students in the first year of your current program.

The equivalent major in the new program to your existing degree is Marketing.

Note: entry will be subject to maintaining satisfactory academic progress.

To transfer into the BP343 Bachelor of Business, please refer to the following steps:

Domestic Students

1. Log into myRMIT
2. Under 'Launch Applications', select 'Apply for a Program'

Please also note, in line with government changes, all RMIT program and course fees have increased from 1 January 2021. For a detailed explanation about these changes, please visit the RMIT Fees for Commonwealth supported students page. You are welcome to contact RMIT Student Connect if you have any further queries regarding this change as the fee increase will apply to you if you decide to transfer into the new program.

International Students

Apply to change your program via the online application system. More information on how to apply.

If you are eligible for a transfer, a new offer letter will be issued to you, and you will be required to accept your new offer to finalise your transfer and receive a new CoE for your student visa.

If you have been awarded sponsorship or scholarship, you will be required to obtain a new letter of approval (i.e. Financial Guarantee) from your sponsor before you are eligible to be accepted into the new program, receive a new CoE or enrol.

Information for all students
Credit will be assessed on an individual basis and where possible, credit will be granted with grades (including fail grades). Note: you will not be required to submit any supporting documentation in your application (i.e., transcripts, qualifications).

If you have any queries or concerns about your enrolment, please do not hesitate to contact Business Connect who will be able to assist you in planning your studies.

In year one of your program, you will study seven (7) of your business common core courses and one (1) of your Marketing major courses.

It is highly recommended that you undertake MKTG1025 Marketing Principles in your first semester and MKTG1050 Buyer Behaviour in your second semester.

We also recommend that you repeat any failed course(s) in the next available semester.

Please be advised that the below courses will not be offered in this program anymore. If you have not completed these courses, please ensure that you enrol into the replacement courses to meet the requirements of the program.

• BUSM4176 Introduction to Management
• ECON1010 Macroeconomics 1
• ECON1020 Prices and Markets
• ECON1030 Business Statistics

Please note: Students who have done the above common core already they are not required to do the replacement courses

Following courses are replaced by above common core courses

BUSM4176 Introduction to Management - BUSM2572 Business in Society

ECON1010 Macroeconomics 1 - BUSM2562 Understanding the Business Environment

ECON1020 Prices and Markets - BUSM2562 Understanding the BusinessEnvironment

ECON1030 Business Statistics - BUSM2567 Business Decision Making

ECON1010 Macroeconomics 1 & ECON1020 Prices and Markets - BUSM2562 Understanding the Business Environment + one of *ECON1086, ECON1259, ECON1349, or ECON1590

*ECON1086 is a core course for the following bracketed degrees: BP027, BP134, BP251, BP253, BP339 and students completing a double/second major in these disciplines. For these programs, this option will be removed

Students must complete a series of compulsory onboarding modules during their first semester or study period. Complete 96 credit points from the following:

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Year Two of Program

It is highly recommended that you repeat any failed course(s) in the next available semester.

Majors, Minors and University Electives:

• A list of disciplines and prescribed courses for each available second major and minor can be found on the Majors & Minors Bachelor of Business Programs guide. Note: Not all courses are available every semester.
• Information about University Elective courses at RMIT is available on the University Elective web page.
• The College of Business and Law also offers an Undergraduate Business Internship elective.

Please note: there are limited places available to College of Business and Law students in the Media and Communication Minor courses.

Complete 48 credit points from the following:

Complete 24 credit points from a Business Discipline minor.

Option 1: Complete 24 credit points from a Business Discipline or Other Discipline minor.

Option 2: Complete 24 credit points from any:

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Year Three of Program

It is highly recommended that you take the capstone course, MKTG1071 Strategic Marketing in your final semester.

We also recommend that you repeat any failed course(s) in the next available semester.

Complete 48 credit points from the following:

Complete 24 credit points from a Business Discipline minor.

Option 1: Complete 24 credit points from a Business Discipline or Other Discipline minor.

Option 2: Complete 24 credit points from any:

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