BP252 - Bachelor of Business (Marketing)

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RMIT program code: BP252
Plan name: Bachelor of Business (Marketing)
Plan code: BP252
Campus: City Campus
Credit points per semester:
Full time: 48
Part time: 24
CRICOS code: 063200D

Contact details and related links


2018 Enrolment Program Structure

To graduate you must complete the following:

  Year One of Program
 
AND  Year Two of Program
 
AND  Year Three of Program
 

 

The Bachelor of Business (Marketing) degree requires completion of 24 x 12 credit point units of study, which includes 8 business common core courses, 8 Marketing major courses and 8 flexible course.

8 flexible courses allow you to undertake one of the following three options:

Option A: Complete a second major in a business discipline comprising 8 courses (or 96 credit points). The second major will be identified on your transcript of results.

OR

Option B: Complete a minor in a business discipline comprising 4 courses (or 48 credit points), and a second minor comprising 4 courses (or 48 credit points) from a business or another discipline.

OR

Option C: Complete a minor in a business discipline comprising 4 courses (or 48 credit points), and four(4) general electives. General Elective courses can be from any discipline area within RMIT University.

If you choose Option B or Option C you MUST complete a full Business minor. You must ensure that you satisfy the academic requirements of your program.

 

Program Changes

The Bachelor of Business (Marketing) has a new program structure effective from Semester 1 2018. The Program Transition/Progression Map can be viewed here.

This will assist you with keeping track of your progress throughout your studies. Please download the Program Transition/Progression Map, which is an easy-to-use Excel tool, from your Enrolment Program Structure (EPS) to ensure you have the most up-to-date version.

 

Majors, Minors and University Electives:

A list of disciplines and prescribed courses for each available second major and minor can be found on the Majors & Minors Bachelor of Business Programs Guide.

Information about Student Elective courses at RMIT is available on the Student Electives web page. You may also consider undertaking one of the following options to enrich your student experience:

Global intensives (study tour)

Student exchange

Cross-campus study in Vietnam

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Year One of Program

You will study seven of your business common core courses and one of your Marketing major courses in the first year.

It is highly recommended that you undertake MKTG1025 Marketing Principles in your first semester and MKTG1050 Buyer Behaviour in your second semester.

 

Please note that ISYS2056 Business Computing 1 is changing course title.

  • In Semester 1 2018, it is called ISYS2056 Business Computing 1.
  • From Semester 2 2018 on, it is called ISYS2056 Business Information Systems.

 

We also recommend that you repeat any failed course(s) in the next available semester.

Complete the following Eight (8) Courses:

Course Title

Credit Points

Prereqs/ Coreqs

Course Code

Campus

Semester 1 Class

Semester 2 Class

Business Statistics 112ECON1030City Campus20772056
Prices and Markets12YesECON1020City Campus20762055
Introduction to Management12BUSM4176City Campus11211121
Marketing Principles12MKTG1025City Campus20992076
Accounting in Organisations and Society12ACCT1046City Campus21812267
Macroeconomics 112ECON1010City Campus20752053
Business Information Systems12ISYS2056City Campus22612220
Buyer Behaviour12YesMKTG1050City Campus21092089
 
AND

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Year Two of Program

It is highly recommended that you repeat any failed course(s) in the next available semester.

Majors, Minors and University Electives:

A list of disciplines and prescribed courses for each available second major and minor can be found on the Majors & Minors Bachelor of Business Programs Guide.

Information about Student Elective courses at RMIT is available on the Student Electives web page. You may also consider undertaking one of the following options to enrich your student experience:  

Global intensives (study tour)

Student exchange

Cross-campus study in Vietnam

Complete the following Four (4) Courses:

Course Title

Credit Points

Prereqs/ Coreqs

Course Code

Campus

Semester 1 Class

Semester 2 Class

Marketing Communication12YesMKTG1041City Campus21002077
Market Research12YesMKTG1045City Campus21032078
Commercial Law12LAW2442City Campus11811206
Service Quality12YesMKTG1053City Campus21102090
AND

Complete Two (2) Courses from a Business Discipline minor.

Business Discipline Minors
AND
{

Option 1: Complete Two (2) Courses from a Business Discipline or Other Discipline minor.

Business Discipline Minors
Other Discipline Minors
OR

Option 2: Select Two (2) courses from any:

University Elective
}
 
AND

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Year Three of Program

Transition rules effective from Semester 1 2018 for continuing students

1) If you have completed MKTG1065 B2B Marketing and MKTG1061 Global Marketing, there is no impact on your program structure.

However, you may choose to take the following new courses in the Marketing Major as electives: MKTG1415 Digital Marketing and/or MKTG1080 Applied Brand Management.

 

2) If you have completed MKTG1065 B2B Marketing but have not completed MKTG1061 Global Marketing, instead of MKTG1061 Global Marketing, you must take either  MKTG1415 Digital Marketing or MKTG1080 Applied Brand Management.

However, you may choose to take MKTG1061 Global Marketing as an elective or as part of a Marketing minor.

 

3) If you have completed MKTG1061 Global Marketing but have not completed MKTG1065 B2B Marketing, instead of MKTG1065 B2B Marketing, you must take either MKTG1415 Digital Marketing or MKTG1080 Applied Brand Management.

However, you may choose to take MKTG1065 B2B Marketing as an elective or as part of a Marketing minor.

 

4) If you have not completed MKTG1061 Global Marketing and have not completed MKTG1065 B2B Marketing, you must take both MKTG1415 Digital Marketing and MKTG1080 Applied Brand Management.

However, you may choose to take MKTG1061 Global Marketing and/or MKTG1065 B2B Marketing as an elective or as part of a Marketing minor.

 

It is highly recommended that you take the capstone course, MKTG1071 Strategic Marketing in your final semester.

We also recommend that you repeat any failed course(s) in the next available semester.

 

Majors, Minors and Student Electives:

  • A list of disciplines and prescribed courses for each available second major and minor can be found on the Majors & Minors Bachelor of Business Programs Guide.
  • A minor consists of four (4) courses (or 48 credit points) within one specialisation block.
  • Please note, you are not able to undertake a major or minor where the courses overlap with your business major. Refer to the list below for the majors and minors which are NOT available within your program:

Note: Not all courses are available every semester. Please ensure you refer to the Majors & Minors 3 Year Bachelor of Business Programs Guide when planning your enrolment.

  • The courses in the major/minor are listed in the order of preferred sequence.
  • Information about Student Elective courses at RMIT is available on the Student Electives web page.

Complete the following Four (4) Courses:

Course Title

Credit Points

Prereqs/ Coreqs

Course Code

Campus

Semester 1 Class

Semester 2 Class

Applied Brand Management12YesMKTG1080City Campus21152096
Digital Marketing12YesMKTG1415City Campus21372122
Product Innovation and Management12YesMKTG1092City Campus21192099
Strategic Marketing12YesMKTG1071City Campus21142095
AND

Complete Two (2) Courses from a Business Discipline minor.

Business Discipline Minors
AND
{

Option 1: Complete Two (2) Courses from a Business Discipline or Other Discipline minor.

Business Discipline Minors
Other Discipline Minors
OR

Option 2: Select Two (2) courses from any:

University Elective
}
 

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Contact details and related links

Program structure enquiries

Contact Details

Business Central via RMIT Connect or Text BC80 to 0477 444 555 to join the queue at Business Central, Building 80, Level 7, 445 Swanston Street.

 

Enrolment Load

The maximum standard enrolment load per semester is 48 credit points. You will only be permitted to exceed the standard approved program enrolment load if it is your final semester.

 

Credit and Pathways

If you have completed an RMIT College of Business Vocational Education program and you are continuing your studies into an RMIT College of Business Higher Education program, you will be eligible to receive advanced standing for approved courses. Please refer to the College of Business Advanced Standing webpage for more information.

If you have other previous learning or experience, you can apply for credit to count toward your RMIT program. Please read the information provided on the Apply for Credit web page.

 

Timetabling

Please go to the Class timetables web page to access timetabling information.

 

Material fees

Some courses and programs have material fees (fees for field trips, goods or services) associated with them. In most cases these charges are not compulsory, but are levied by the teaching school for materials they purchase on your behalf for use in your studies. Go to the Material Fees web page to check the material fees for your program and courses.

Enrolment

For more information about enrolment at RMIT University, please go to the Enrolment home page.

*Semester 1 classes generally commence in February and Semester 2 classes generally commence in July. Please contact your school for more information about specific class start days.

Policies

For more information about other RMIT University policies, please go to the Policies web site.

Student Electives

University Electives are available to Undergraduate students, and in selected Postgraduate programs.

Information about University Elective courses at RMIT is available on the University Electives web site.

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