BP252 - Bachelor of Business (Marketing)
RMIT program code: BP252
Plan name: Bachelor of Business (Marketing)
Plan code: BP252
Campus: City Campus
Credit points per semester:
Full time: 48
Part time: 24
CRICOS code: 063200D
Contact details and related links
2025 Enrolment Program Structure
To graduate you must complete the following:
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Year One of Program |
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Year Two of Program |
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Year Three of Program |
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The Bachelor of Business (Marketing) degree requires completion of 24 x 12 credit points of study, which includes 8 Business common core courses, 8 Marketing major courses and 8 Flexible courses. 8 flexible courses allow you to undertake one of the following three options:
OR
OR
If you choose Option B or Option C you MUST complete a full Business minor.
Please note: All courses listed may not be available each Semester, this is important to note when planning your enrolments. You must ensure that you satisfy the academic requirements of your program, in order to graduate.
Capstone Courses Capstone Courses are compulsory courses designed to consolidate the learning undertaken throughout the program and should be taken in your final semester of study. Applications for credit transfer or recognition of prior learning will not be accepted for Capstone courses.
The capstone course for this program is:
Course Requisite Information The capstone course MKTG1071 Strategic Marketing has enforced requisites which are listed below. The following five courses must be completed prior to enrolling into Strategic Marketing:
Accreditation Information
A list of the required courses you must complete in order to fulfil the accreditation requirements for the Professional Body related to your program, can be located here.
Global Intensives, Student Exchange and Cross-campus Study As part of your flexible option, you may consider undertaking one of the below to enrich your student experience:
If you commenced your program prior to Semester 1 2018 and have maintained an active enrolment,your Program Transition Map can be viewed here. Please contact Business Connect if you require assistance with Program progression. | |||||||||||||||||||||||||||||||||||
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Year One of Program | |||||||||||||||||||||||||||||||||||
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IMPORTANT NOTE: The BP252 Bachelor of Business (Marketing) program will be formally discontinued from Semester 2, 2022, and the final intake for admission into the BP252 Bachelor of Business (Marketing) program will be Semester 1, 2022. The program will be taught out to current students until Semester 2, 2030. If you anticipate that you will successfully complete this program by the end of 2021, these changes do not apply to you. The BP252 Bachelor of Business (Marketing) is currently accredited by the Australian Marketing Institute. The College of Business and Law will seek ongoing professional accreditation of BP252 Bachelor of Business (Marketing) until the end of the teach out period. BP343 Bachelor of Business is not currently accredited by any professional body. The College of Business and Law is seeking professional accreditation for the marketing major within the BP343 Bachelor of Business.
Option 1 - Remain in your current program Recommended for students in the second or third year of your current program. If you remain in your current program, you must complete the program by the end of Semester 2, 2030. Please refer to the course teach-out schedule to ensure you complete all core courses prior to their final offering. If you commenced the program before Semester 1 2022, please refer to the following transition rule: If you have completed LAW2442 Commercial Law, you do not need to complete LAW2442 Business Law, as this is a course title change only. If you have completed MKTG1053 Service Quality, you do not need to complete MKTG1053 Service Marketing, as this is a course title change only. Option 2 - Transfer to the BP343 Bachelor of Business or any other available RMIT program Recommended for students in the first year of your current program. The equivalent major in the new program to your existing degree is Marketing. Note: entry will be subject to maintaining satisfactory academic progress.
In year one of your program, you will study seven (7) of your business common core courses and one (1) of your Marketing major courses. It is highly recommended that you undertake MKTG1025 Marketing Principles in your first semester and MKTG1050 Buyer Behaviour in your second semester. We also recommend that you repeat any failed course(s) in the next available semester.
Please be advised that the below courses will not be offered in this program anymore. If you have not completed these courses, please ensure that you enrol into the replacement courses to meet the requirements of the program.
Please note: Students who have done the above common core already they are not required to do the replacement courses Following courses are replaced by above common core courses BUSM4176 Introduction to Management - BUSM2572 Business in Society ECON1010 Macroeconomics 1 - BUSM2562 Understanding the Business Environment ECON1020 Prices and Markets - BUSM2562 Understanding the BusinessEnvironment ECON1030 Business Statistics - BUSM2567 Business Decision Making ECON1010 Macroeconomics 1 & ECON1020 Prices and Markets - BUSM2562 Understanding the Business Environment + one of *ECON1086, ECON1259, ECON1349, or ECON1590 *ECON1086 is a core course for the following bracketed degrees: BP027, BP134, BP251, BP253, BP339 and students completing a double/second major in these disciplines. For these programs, this option will be removed | |||||||||||||||||||||||||||||||||||
Complete the following Eight (8) Courses: | |||||||||||||||||||||||||||||||||||
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Year Two of Program | |||||||||||||||||||||||||||||||||||
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It is highly recommended that you repeat any failed course(s) in the next available semester.
Majors, Minors and University Electives:
The Advertising and Public Relations Minor offered by the College of Design and Social Context has been identified as complimentary for students studying marketing. Please note, this minor will count towards the four unspecified electives and cannot be substituted for the business minor.
Please note: there are limited places available to College of Business and Law students in the Media and Communication Minor courses. | |||||||||||||||||||||||||||||||||||
Complete the following Four (4) Courses: | |||||||||||||||||||||||||||||||||||
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Complete Two (2) Courses from a Business Discipline minor. | |||||||||||||||||||||||||||||||||||
| Business Discipline Minors | |||||||||||||||||||||||||||||||||||
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Option 1: Complete Two (2) Courses from a Business Discipline or Other Discipline minor. | |||||||||||||||||||||||||||||||||||
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| Other Discipline Minors | |||||||||||||||||||||||||||||||||||
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Option 2: Select Two (2) courses from any: | |||||||||||||||||||||||||||||||||||
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Year Three of Program | |||||||||||||||||||||||||||||||||||
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It is highly recommended that you take the capstone course, MKTG1071 Strategic Marketing in your final semester. We also recommend that you repeat any failed course(s) in the next available semester. | |||||||||||||||||||||||||||||||||||
Complete the following Four (4) Courses: | |||||||||||||||||||||||||||||||||||
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Complete Two (2) Courses from a Business Discipline minor. | |||||||||||||||||||||||||||||||||||
| Business Discipline Minors | |||||||||||||||||||||||||||||||||||
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Option 1: Complete Two (2) Courses from a Business Discipline or Other Discipline minor. | |||||||||||||||||||||||||||||||||||
| Business Discipline Minors | |||||||||||||||||||||||||||||||||||
| Other Discipline Minors | |||||||||||||||||||||||||||||||||||
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Option 2: Select Two (2) courses from any: | |||||||||||||||||||||||||||||||||||
| University Elective | |||||||||||||||||||||||||||||||||||
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Contact details and related links
Program structure enquiries
Contact Details
Contact Business Connectvia the following options:
Phone: +61 3 9925 5000 (Select the option to 'Speak to your School' then 'Business or Law Studies'.)
Webchat: Click on the 'Chat with Business Connect' box at the bottom right of this page
Online: Click here to lodge a query online.
In Person: Building 80, Level 7, 445 Swanston Street, Melbourne 3000 (in line with COVIDSafe guidelines and subject to government restrictions).
Enrolment Load
The maximum standard enrolment load per semester is 48 credit points.
Overloading
You will only be permitted to overload by a maximum of 12 credit points in the final semester of your program, upon approval from the College.
Credit and Pathways
If you have completed an RMIT College of Business Vocational Education program and you are continuing your studies into an RMIT College of Business and Law Higher Education program, you will be eligible to receive advanced standing for approved courses. Please refer to the College of Business and Law Advanced Standing webpage for more information.
If you have other previous learning or experience, you can apply for credit or recognition of prior learning to count towards your RMIT program. Please read the information provided on the Apply for Credit web page.
Timetabling
Please go to the Class timetables web page to access timetabling information.
Material fees
Some courses and programs have material fees (fees for field trips, goods or services) associated with them. In most cases these charges are not compulsory, but are levied by the teaching school for materials they purchase on your behalf for use in your studies. Go to the Material Fees web page to check the material fees for your program and courses.
Enrolment
For more information about enrolment at RMIT University, please go to the Enrolment home page.
*Semester 1 classes generally commence in February and Semester 2 classes generally commence in July. Please contact your school for more information about specific class start days.
Policies
For more information about other RMIT University policies, please go to the Policies web site.
Student Electives
University Electives are available to Undergraduate students, and in selected Postgraduate programs.
Information about University Elective courses at RMIT is available on the University Electives web site.