BP252 - Bachelor of Business (Marketing)

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RMIT program code: BP252
Plan name: Bachelor of Business (Marketing)
Plan code: BP252
Campus: City Campus
Credit points per semester:
Full time: 48
Part time: 24
CRICOS code: 063200D

Contact details and related links


2022 Enrolment Program Structure

To graduate you must complete the following:

   Year One of Program
 
AND   Year Two of Program
 
AND   Year Three of Program
 

The Bachelor of Business (Marketing) degree requires completion of 24 x 12 credit points of study, which includes 8 Business common core courses, 8 Marketing major courses and 8 Flexible courses.

8 flexible courses allow you to undertake one of the following three options:

  • Option A: Complete a second major in a business discipline comprising 8 courses (or 96 credit points). The second major will be identified on your transcript of results; 

  OR

  • Option B: Complete 2 minors in a business discipline comprising 4 courses (or 48 credit points) each; 

  OR

  • Option C: Complete a minor in a business discipline comprising 4 courses (or 48 credit points), and four(4) university electives. University Elective courses can be from any discipline area within RMIT University.

If you choose Option B or Option C you MUST complete a full Business minor.

 

 

In response to Australian and Victorian government coronavirus (COVID-19) advice, some courses may be delivered online. For this reason, students must have access to a computer and the internet to support studies at RMIT. In Semester 1 2022, facilitated classes will be predominantly delivered face-to-face on campus. Lectures will continue to be recorded and shared through Canvas and will not be timetabled. Students can find out if a course has facilitated classes on campus, online or both by checking the Semester 1 class timetable once available, please note: 2022 Important timetable dates will be published in November 2021.  COVIDSafe campus protocols for students will remain in place in Semester 1 2022. For more information students can refer to the Return to campus update on the RMIT website. 

Online options (where possible) will continue to be offered to International students who are outside of Australia or students who cannot attend campus due to circumstances outside their control. Please refer to If you cannot attend campus for further information. 

 

Please note: All courses listed may not be available each Semester, this is important to note when planning your enrolments. You must ensure that you satisfy the academic requirements of your program, in order to graduate.

 

 

Capstone Courses

Capstone Courses are compulsory courses designed to consolidate the learning undertaken throughout the program and should be taken in your final semester of study. Applications for credit transfer or recognition of prior learning will not be accepted for Capstone courses.

 

The capstone course for this program is: 

 

 

Course Requisite Information 

The capstone course MKTG1071 Strategic Marketing has enforced requisites which are listed below. The following four courses must be completed prior to enrolling into Strategic Marketing:

 

Accreditation Information 

For information regarding external accreditation and industry links related to this program, please click here

 

A list of the required courses you must complete in order to fulfil the accreditation requirements for the Professional Body related to your program, can be located here.

 

Global Intensives, Student Exchange and Cross-campus Study 

As part of your flexible option, you may consider undertaking one of the below to enrich your student experience:

 

If you commenced your program prior to Semester 1 2018 and have maintained an active enrolment,your Program Transition Map can be viewed here. Please contact Business Connect if you require assistance with Program progression.  

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Year One of Program

IMPORTANT NOTE: This program will be formally discontinued at the end of Semester 2, 2030. Please refer to the course teach out schedule to ensure you complete all core courses prior to their final offering.

 

In year one of your program, you will study seven (7) of your business common core courses and one (1) of your Marketing major courses.

It is highly recommended that you undertake MKTG1025 Marketing Principles in your first semester and MKTG1050 Buyer Behaviour in your second semester.

We also recommend that you repeat any failed course(s) in the next available semester.

Complete the following Eight (8) Courses:

Course Title

Credit Points

Prereqs/ Coreqs

Course Code

Campus

Semester 1 Class

Semester 2 Class

Business Statistics 1 12 ECON1030 City Campus 1650 1588
Prices and Markets 12 Yes ECON1020 City Campus 1648 1586
Introduction to Management 12 BUSM4176 City Campus 1575 1525
Marketing Principles 12 MKTG1025 City Campus 1837 1934
Accounting in Organisations and Society 12 Yes ACCT1046 City Campus 1631 1762
Macroeconomics 1 12 ECON1010 City Campus 1646 1584
Business Information Systems 12 ISYS2056 City Campus 1743 1713
Buyer Behaviour 12 Yes MKTG1050 City Campus 1841 1942
 
AND

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Year Two of Program

It is highly recommended that you repeat any failed course(s) in the next available semester.

 

Majors, Minors and University Electives:

 

The Advertising and Public Relations Minor offered by the College of Design and Social Context has been identified as complimentary for students studying marketing. Please note, this minor will count towards the four unspecified electives and cannot be substituted for the business minor.


The courses required for the Advertising and Public Relations Minor are listed below:

  1. GRAP2311 Creative Advertising - Available Semester 1 2022 (term 2210) - Class number 2896. Semester 2 2022 (term 2250) - Class number 2802.
  2. GRAP2369 Advertising Media - Available only in Semester 2 2022 (term 2250) - Class number 2803.
  3. COMM1161 Foundations of Public RelationsAvailable only in Semester 1 2022 (term 2210) - Class number 2903
  4. COMM2684 Communicating Brand Narrative - Available only in Semester 1 2022 (term 2210) - Class number 2906.

 

Please note: there are limited places available to College of Business and Law students in the Media and Communication Minor courses. 

Complete the following Four (4) Courses:

Course Title

Credit Points

Prereqs/ Coreqs

Course Code

Campus

Semester 1 Class

Semester 2 Class

Marketing Communication 12 Yes MKTG1041 City Campus 1838 1936
Market Research 12 Yes MKTG1045 City Campus 1839 1939
Business Law 12 LAW2442 City Campus 1817 1752
Service Quality 12 Yes MKTG1053 City Campus 1842 1945
AND

Complete Two (2) Courses from a Business Discipline minor.

Business Discipline Minors
AND
{

Option 1: Complete Two (2) Courses from a Business Discipline or Other Discipline minor.

Business Discipline Minors
Other Discipline Minors
OR

Option 2: Select Two (2) courses from any:

University Elective
}
 
AND

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Year Three of Program

It is highly recommended that you take the capstone course, MKTG1071 Strategic Marketing in your final semester.

We also recommend that you repeat any failed course(s) in the next available semester.

Complete the following Four (4) Courses:

Course Title

Credit Points

Prereqs/ Coreqs

Course Code

Campus

Semester 1 Class

Semester 2 Class

Applied Brand Management 12 Yes MKTG1080 City Campus 1845 1948
Digital Marketing 12 Yes MKTG1415 City Campus 1851 1770
Product Innovation and Management 12 Yes MKTG1092 City Campus 1846 1769
Strategic Marketing 12 Yes MKTG1071 City Campus 1844 1947
AND

Complete Two (2) Courses from a Business Discipline minor.

Business Discipline Minors
AND
{

Option 1: Complete Two (2) Courses from a Business Discipline or Other Discipline minor.

Business Discipline Minors
Other Discipline Minors
OR

Option 2: Select Two (2) courses from any:

University Elective
}
 

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Contact details and related links

Program structure enquiries

 

Contact Details

Business Connect via RMIT Connect or Text BC80 to 0477 444 555 to join the queue at Business Connect, Building 80, Level 7, 445 Swanston Street, Melbourne 3000.

 

Enrolment Load

The maximum standard enrolment load per semester is 48 credit points.

 

Overloading 

You will only be permitted to overload by a maximum of 12 credit points in the final semester of your program, upon approval from the College. 

 

Credit and Pathways

If you have completed an RMIT College of Business Vocational Education program and you are continuing your studies into an RMIT College of Business and Law Higher Education program, you will be eligible to receive advanced standing for approved courses. Please refer to the College of Business and Law Advanced Standing webpage for more information.

If you have other previous learning or experience, you can apply for credit or recognition of prior learning to count towards your RMIT program. Please read the information provided on the Apply for Credit web page.

 

Timetabling

Please go to the Class timetables web page to access timetabling information.

 

Material fees

Some courses and programs have material fees (fees for field trips, goods or services) associated with them. In most cases these charges are not compulsory, but are levied by the teaching school for materials they purchase on your behalf for use in your studies. Go to the Material Fees web page to check the material fees for your program and courses.

Enrolment

For more information about enrolment at RMIT University, please go to the Enrolment home page.

*Semester 1 classes generally commence in February and Semester 2 classes generally commence in July. Please contact your school for more information about specific class start days.

Policies

For more information about other RMIT University policies, please go to the Policies web site.

Student Electives

University Electives are available to Undergraduate students, and in selected Postgraduate programs.

Information about University Elective courses at RMIT is available on the University Electives web site.

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